Innodata Launches Industry-First Natively Integrated Social Listening Add-On to its Agility PR Tech Platform

Rhea-AI Summary

Innodata Inc. (NASDAQ:INOD) has officially launched Agility Social Listening, a unique tool integrated into its Agility PR platform, enhancing the public relations workflow. This innovation allows PR professionals to seamlessly analyze media coverage, reputation, and audience insights under a single sign-on. CEO Jack Abuhoff highlighted the potential market impact, noting a significant $180 million Series A funding for a competitor, signaling growth in the $2.7 billion PR tech subsegment. The launch aligns with growing global interest in social media insights, crucial for brands today.

Positive

• Launch of Agility Social Listening enhances Innodata's PR offerings.
• Innovative integration in Agility platform streamlines PR workflows.
• Market potential highlighted by competitor's $180 million funding raise.

Negative

• None.

Launch Comes as News of Investment in Sector Spreads

NEW YORK, NY / ACCESSWIRE / September 29, 2022 / Innodata Inc. (NASDAQ:INOD), a leading technology company, announced today that it has launched Agility Social Listening, available both standalone and as an add-on to Agility (www.agilitypr.com), Innodata's AI-enabled platform for public relations. Agility Social Listening is the industry's first social listening tool natively integrated within a full PR workflow suite.

"We built a social listening module from the ground up that natively integrates with the rest of our PR platform," said Martin Lyster, CEO of the Agility business segment. "We believe this level of native integration in a full PR workflow platform is a first in our industry. Native integration means PR professionals can easily navigate across media monitoring, media database, and social listening under a single sign-on and with a completely seamless user experience. We believe that using the full Agility platform, communications professionals will be able to:

• Find, analyze, and act upon brand-essential media insights faster and more efficiently.
• Analyze coverage, reputation, and audience holistically and thoroughly.
• Convert insights into more meaningful actions that support business goals.
• Seize upon opportunities and respond to issues faster and in a more impactful manner."

Innodata CEO Jack Abuhoff added, "We're excited to launch this new, natively integrated social listening product at a time when there is notable interest and investment in our space as evidenced by a recent $180 million Series A financing raised by an Agility competitor that we believe is similar to Agility in terms of revenue level. With the addition of Agility Social Listening, we feel our PR offering provides more value than ever for our customers."

Abuhoff continued, "Agility Social Listening is poised to take share in the $2.7 billion social media tech subsegment of PR tech[1], which is both the largest and the fastest growing component of PR tech."

With over half the global population on social media, brands are increasingly interested in mining critical business insights from the mass of digital conversations occurring daily and taking the appropriate actions.

Agility is used by communications professionals worldwide to distribute news and gain critical media intelligence. Agility was recognized earlier this year by G2 as a Momentum Leader and by Business Insider as "fierce competition" for the PR tech industry's heavy hitters.

To learn more about Agility Social Listening, visit the Agility website and book a free demo. Stay up to date on Agility product releases by subscribing to the Agility monthly newsletter.

About Innodata

Innodata (NASDAQ:INOD) is a global data engineering company delivering the promise of AI to many of the world's most prestigious companies. We provide AI-enabled software platforms and managed services for AI data annotation, AI digital transformation, and industry-specific business processes. Our low-code Innodata AI technology platform is at the core of our offerings. In every relationship, we honor our 30+ year legacy of delivering the highest quality data and outstanding service to our customers. Visit www.innodata.com to learn more.

About Agility

Agility, INNODATA INC.'s AI-enabled industry platform for public relations and media analysis, streamlines media monitoring, outreach, and media intelligence in one intuitive platform for public relations professionals. Global organizations rely on Agility to help them achieve ambitious business goals using an outcome-based approach. Software backed by deep expertise offers high-performance results and PR insights for brands with advanced requirements in a shifting media landscape. Providing innovative technology, outstanding data quality, and high-caliber support, Agility enables success for today's communicators.

Forward Looking Statements

This press release may contain forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. Words such as "project," "believe," "expect," "can," "continue," "could," "intend," "may," "should," "will," "anticipate," "indicate," "forecast," "predict," "likely," "goals," "estimate," "plan," "potential," or the negatives thereof and other similar expressions generally identify forward-looking statements, which speak only as of the date hereof.

These forward-looking statements are based on management's current expectations, assumptions and estimates and are subject to a number of risks and uncertainties, including, without limitation, the expected or potential effects of the novel coronavirus ("COVID-19") pandemic and the responses of governments, the general global population, our customers, and the Company thereto; impacts resulting from the rapidly evolving conflict between Russia and the Ukraine; that contracts may be terminated by customers; projected or committed volumes of work may not materialize; continuing reliance on project-based work in the Digital Data Solutions ("DDS") segment and the primarily at-will nature of such contracts and the ability of these customers to reduce, delay or cancel projects; the likelihood of continued development of the markets, particularly new and emerging markets, that our services support; continuing DDS segment revenue concentration in a limited number of customers; potential inability to replace projects that are completed, canceled or reduced; our dependency on content providers in our Agility segment; difficulty in integrating and deriving synergies from acquisitions, joint venture and strategic investments; potential undiscovered liabilities of companies and businesses that we may acquire; potential impairment of the carrying value of goodwill and other acquired intangible assets of companies and businesses that we acquire; a continued downturn in or depressed market conditions, whether as a result of the COVID-19 pandemic or otherwise; changes in external market factors; the ability and willingness of our customers and prospective customers to execute business plans that give rise to requirements for our services; changes in our business or growth strategy; the emergence of new, or growth in existing competitors; various other competitive and technological factors; the Company's use of and reliance on information technology systems, including potential security breaches, cyber-attacks, privacy breaches or data breaches that result in the unauthorized disclosure of consumer, customer, employee or Company information, or service interruptions; and other risks and uncertainties indicated from time to time in our filings with the Securities and Exchange Commission.

Our actual results could differ materially from the results referred to in forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, uncertainty around the COVID-19 pandemic and the effects of the global response thereto and the risks discussed in Part I, Item 1A. "Risk Factors," Part II, Item 7. "Management's Discussion and Analysis of Financial Condition and Results of Operations," and other parts of our Annual Report on Form 10-K, filed with the Securities and Exchange Commission on March 24, 2022, as updated or amended by our other filings that we may make with the Securities and Exchange Commission. In light of these risks and uncertainties, there can be no assurance that the results referred to in the forward-looking statements will occur, and you should not place undue reliance on these forward-looking statements. These forward-looking statements speak only as of the date hereof.

We undertake no obligation to update or review any guidance or other forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by the Federal securities laws.

Company Contact

Marcia Novero
mnovero@innodata.com
201-371-8015

[1] Burton-Taylor International Consulting. (April 2022). Media Intelligence and PR Software/Information Global Share & Segment Sizing 2022 (Annual Benchmark Study). Retrieved from https://burton-taylor.com/reports/media-intelligence-benchmark-2022#

SOURCE: Innodata Inc.

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FAQ

What is Agility Social Listening launched by Innodata?

Agility Social Listening is a new tool integrated into the Agility PR platform, enhancing media analysis and workflow for PR professionals.

How does Agility Social Listening benefit PR professionals?

It provides seamless navigation across media monitoring and social listening, allowing for efficient analysis and actionable insights.

What market does the Agility Social Listening tool target?

It targets the $2.7 billion social media technology subsegment of the PR tech industry.

What recent investment is mentioned in Innodata's press release?

The press release mentions a $180 million Series A financing raised by a competitor, indicating heightened investment in the PR tech sector.