InnerScope Hearing Technologies (OTC: INND) to Launch TV Commercials on Hearing Loss Awareness While Offering Its Direct-to-Consumer Hearing Aids as an Affordable Solution

Rhea-AI Summary

InnerScope Hearing Technologies (OTC: INND) has partnered with New to The Street TV for a national 'Hearing Loss Media Blitz Campaign' aimed at raising awareness about hearing loss and promoting direct-to-consumer Bluetooth app-controlled hearing aids. The $600,000 campaign will include 660 commercials and 156 digital billboards in NYC over six months. InnerScope's subscription plans, starting at $44 per month, offer affordable access to hearing aids without medical evaluations. This initiative follows a recent executive order aimed at making hearing aids more accessible, catering to the 48 million Americans with hearing loss.

Positive

• Partnership with New to The Street TV for a $600,000 media campaign over six months to increase awareness and sales.
• Direct-to-consumer hearing aids promote affordability and accessibility, targeting 48 million Americans.
• Subscription plans starting at $44 per month offer easy access to hearing aids without the need for medical evaluations.

Negative

• None.

InnerScope (INND) partners with New to The Street TV for production and broadcasting of commercials and digital billboards as part of a 6-month national hearing loss ‘media blitz’ campaign

ROSEVILLE, Calif., July 19, 2021 (GLOBE NEWSWIRE) -- via InvestorWire -- InnerScope Hearing Technologies Inc. (OTC: INND) ("InnerScope"), an emerging and disruptive leader in the direct-to-consumer hearing technology space, today announces a partnership agreement (the “Agreement”) with New to The Street TV for the production, broadcasting and distribution of commercials and digital billboards on “Hearing Loss Awareness” and its direct-to-consumer Bluetooth app-controlled self-adjusting rechargeable hearing aids (“InnerScope's Direct-to-Consumer Hearing Aids”) as a current affordable solution for the 48 million Americans who have hearing loss. Given hearing aids are the most common treatment for hearing loss, InnerScope plans to educate the public using TV and media to drive hearing loss awareness and the need for early treatment while highlighting InnerScope's Direct-to-Consumer Hearing Aids as an affordable treatment solution.

The Agreement at $100,000 per month guarantees a minimum of 660 commercials, 110 per month for the next six months, and includes 156 digital billboards, running three times per hour, located throughout lower Manhattan, New York City, New York. The televised commercials can be seen over the next six months on Fox News, Bloomberg, Fox Business Network, CNN, CNBC, Newsmax TV and MSNBC (the “Hearing Loss Media Blitz Campaign”). Moreover, as part of the Agreement, InnerScope owns all of the content and expects to use the Hearing Loss Media Blitz Campaign content for its website and social media platforms.

InnerScope is confident the Hearing Loss Media Blitz Campaign will generate immediate public awareness about the growing problem of hearing loss and drive sales of its hearing aids, sold online through InnerScope’s dedicated online store, located at MyHearIQ.com. In addition to the Hearing Loss Media Blitz Campaign, InnerScope is planning more national multimedia marketing campaigns in the coming months. InnerScope believes both the Hearing Loss Media Blitz Campaign and the upcoming national multimedia marketing campaigns will help empower consumers to afford to take control of their hearing issues by seeking hearing aid treatment options sooner rather than later.

Mr. Vincent Caruso, CEO of FMW Media Corp. and the creator/producer of New to The Street TV, stated, “New to The Street TV and its staff of dedicated professionals look forward to the production and distribution of commercial and digital billboards designed to inform the public on the growing problem of hearing loss. The ‘Hearing Loss Awareness’ TV and media campaign provides a platform for the general public to become aware of the widespread hearing problems faced by so many Americans and the services that are available at InnerScope Hearing Technologies, Inc.”

The Hearing Loss Media Blitz Campaign will also showcase InnerScope’s new Hearing Health Flexible Subscription Plans (the “Subscription Plans”), which offer the lowest monthly payment options (as low as $44 per month) for consumers to order easily and receive a complete set of InnerScope's Direct-to-Consumer Rechargeable App-Controlled Hearing Aids within seven days and shipped directly to their homes (no medical evaluation or professional help is needed). In addition, consumers will find the Subscription Plans easy to enroll in (requires no credit checks), and the plans offer extended warranties and services, including being eligible to receive free upgrades to the newest InnerScope hearing aids every two years.

InnerScope, as an emerging disruptive leader in the hearing industry, is shifting hearing health care from traditional brick-and-mortar hearing care clinics to consumers’ homes by providing a unique solution to give customers top-quality, affordable access to hearing aids without the need to see a hearing professional or go to a hearing care clinic. As a result, InnerScope can deliver the same quality of hearing experience and satisfaction with the same type of hearing aid technology and support for customers in their homes at a fraction of the cost of hearing aids sold through independent professional hearing care clinics. InnerScope's Direct-to-Consumer Hearing Aids are medical-grade Bluetooth app-controlled (works with any smartphone) with built-in professional remote programming and support service features, enabling one of the company’s licensed hearing care professionals to remotely program (if requested) the hearing aids anywhere in the world through InnerScope’s proprietary HearIQ App (available for free to download on the Apple App Store and Google Play)

Industry Game Changer – New Emerging Market with 48 Million Potential Customers

President Biden issued an executive order on July 9, 2021, regarding hearing aids sold over the counter (OTC).

The following source from The White House Fact Sheet details an executive order from President Biden aimed at saving Americans with hearing loss thousands of dollars by allowing hearing aids to be sold over the counter at drug stores:

“Hearing Aids: Hearing aids are so expensive that only 14% of the approximately 48 million Americans with hearing loss use them. On average, they cost more than $5,000 per pair, and those costs are often not covered by health insurance. A major driver of the expense is that consumers must get them from a doctor or a specialist, even though experts agree that medical evaluation is not necessary. Rather, this requirement serves only as red tape and a barrier to more companies selling hearing aids. The four largest hearing aid manufacturers now control 84% of the market.”

“The launch of our Hearing Loss Media Blitz Campaign could not have come at a better time,” said Matthew Moore, CEO of InnerScope Hearing Technology, “especially after last week’s executive order from President Biden and his remarks on making hearing aids more affordable and able to be sold over the counter in pharmacies without any medical evaluation. Unfortunately, the public is not aware that direct-to-consumer hearing aids have been available to purchase online without any medical evaluation needed. InnerScope has its affordable Direct-to-Consumer Hearing Aids available through its MyHearIQ.com online store for consumers to purchase TODAY. The partnership we have with New to The Street and their sophisticated media production staff and writers has resulted in a fantastic platform to get the message out. We are confident our Hearing Loss Media Blitz Campaign will establish InnerScope as the leader in providing direct-to-consumer Bluetooth app-controlled self-adjusting rechargeable hearing Aids (shipped directly to the consumer) as an affordable hearing loss treatment solution. InnerScope’s hearing aids work with any smartphone, require no medical evaluation or professional help, and deliver the same personalized hearing quality and satisfaction as hearing aids sold by hearing care professionals.”

About InnerScope Hearing Technologies, Inc. (OTC: INND):

InnerScope is a manufacturer and distributor/retailer of direct-to-consumer ("DTC") FDA (Food and Drug Administration) registered Bluetooth app-controlled hearing aids, Bluetooth app-controlled personal sound amplifier products (PSAPs), hearing-related treatment therapies, doctor-formulated dietary hearing and tinnitus supplements, and assorted hearing and health-related products targeting approximately 70 million Americans suffering from hearing-related problems. The company's mission is to improve the quality of life for the 70 million people in North America and the 1.5 billion people worldwide who suffer from hearing impairment and/or hearing-related issues.

The management team of InnerScope is applying decades of industry experience and believes it is well-positioned with its affordable Bluetooth app-controlled self-adjusting hearing technology (visit: myHearIQ.com) and its innovative in-store sales and delivery system with its point-of-sale free self-check hearing screening kiosks ("Hearing Kiosks") to directly benefit when the Over-the-Counter (OTC) Hearing Aid Act (the "OTC Hearing Aid Law") becomes enacted (expected late 2021 based on the president's executive order issued on July 9, 2021). The OTC Hearing Aid Law allows OTC hearing aids for perceived mild to moderate hearing losses to be sold in retail stores without seeing a professional or having a medical evaluation. The Hearing Kiosk is designed for the tens of millions of Americans with undetected/untreated mild to moderate hearing losses to treat themselves with the company's easy, convenient and affordable OTC hearing aids in-store, off the shelf and/or by DTC online affordable hearing aid options. For more information, please visit www.innd.com.

Please be aware that InnerScope social media accounts are used for additional information about material events from time to time:

https://twitter.com/inndstock

https://t.me/innerscope (InnerScope Investor Group Chatroom)

https://stocktwits.com/symbol/INND

https://www.youtube.com/channel/UCkilAxjZESjMz_Gd7QIYhmw (InnerScope Official YouTube Channel)

About FMW Media:

FMW Media operates one of the longest-running U.S and international sponsored and syndicated Nielsen-rated programming TV brands "New to The Street" and its blockchain show "Exploring The Block." Since 2009, these brands run biographical interview segment shows across major U.S. television networks. The TV platforms reach over 540 million homes both in the U.S. and international markets. The New to The Street/Newsmax TV show is syndicated on Sundays at 10 a.m. ET. FMW is also one of the nation’s largest buyers of linear television long and short form (https://www.newsmaxtv.com/Shows/New-to-the-Street and https://newtothestreet.com/).

Safe Harbor

This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the "safe harbor" created by those sections. Any statements that are not historical facts contained in this press release are also "forward-looking statements," as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA). Such statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates" and other words of similar meaning. Such forward-looking statements are based on current expectations; involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled; and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or maintain contractual relationships with vendors and customers, competition, general economic conditions and other factors that are detailed in our periodic reports filed with the Securities and Exchange Commission ("SEC"). We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA, Securities Act and Securities Exchange Act.

Contact:
InnerScope Hearing Technologies, Inc.
Investor Relations        
ir@innd.com
833-788-0506
www.innd.com

Investor Relations Agency Contact:
Skyline Corporate Communications Group, LLC 
Lisa Gray, Senior Account Manager
One Rockefeller Plaza, 11th Floor 
New York, NY 10020 
Office: (646) 893-5835 
Email: lisa@skylineccg.com

For the most up-to-date information about InnerScope Hearing Technologies (OTC: INND), please visit and follow our official Twitter account @inndstock page.

Hyperlinks:

New to the Street TV
MyHearIQ.com
Hearing Health Flexible Subscription Plans,
HearIQ App
Apple App Store
Google Play
Free Self-Check Hearing Screening Kiosks
Over-the-Counter (OTC) Hearing Aid Act
InnerScope's Direct-to-Consumer Rechargeable App-Controlled Hearing Aids
Executive Order
The White House Fact Sheet
President Biden's Executive Order remarks on making hearing aids available OTC

Corporate Communications:
InvestorBrandNetwork (IBN)
Los Angeles, California
www.InvestorBrandNetwork.com
310.299.1717 Office
Editor@InvestorBrandNetwork.com

Attachment

• New to the Street

FAQ

What is the purpose of InnerScope's Hearing Loss Media Blitz Campaign?

The campaign aims to raise awareness about hearing loss and promote InnerScope's affordable hearing aids.

How much is InnerScope spending on the media campaign with New to The Street TV?

InnerScope is spending $600,000 for the six-month media campaign.

What are InnerScope's subscription plans for hearing aids?

The subscription plans start at $44 per month and provide easy access to hearing aids without medical evaluations.

How many commercials will be aired as part of the campaign?

The campaign guarantees a minimum of 660 commercials over six months.

What recent executive action affects the hearing aid market?

President Biden issued an executive order to allow over-the-counter sales of hearing aids, making them more affordable.