Tennis Australia and Infosys Reimagine Digital Experience for Australian Open Virtual Audience

Rhea-AI Summary

Infosys (NYSE: INFY), the Official Digital Innovation Partner of the Australian Open, is enhancing tennis experiences using advanced technologies. Innovations include 3D Court Vision for match analysis, an AO Virtual Slam for fan engagement, and AI Video Analysis for players and coaches. A 3D AO Virtual Hub is designed for sponsors and partners to connect remotely. These efforts aim to create immersive digital experiences, ensuring accessibility for all stakeholders during the tournament, amidst pandemic-related restrictions.

Positive

• Enhanced engagement through 3D Court Vision, offering detailed match analytics.
• Introduction of AO Virtual Slam, providing immersive experiences for fans.
• AI Video Analysis empowers players and coaches to strategize effectively.
• 3D AO Virtual Hub facilitates interaction for sponsors and partners.

Negative

• None.

MELBOURNE, Australia, Feb. 11, 2021 /PRNewswire/ -- Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting and the Australian Open's Official Digital Innovation Partner, this year is applying technology to enhance tennis experiences for those onsite and those unable to attend in person. 

Using digital as an equaliser to bridge the physical gap, Infosys and Tennis Australia are opening up new possibilities by leveraging cloud, AI, 3D virtual experiences and mobility. The innovations are envisioned to alter the sporting normal well beyond the current Grand Slam and represent a shift towards placing digital at the core of the tournament to elevate immersion, passion, brilliance and experience for those on court and across the globe.

"The past year has accelerated the need for meaningful digital engagement between the Australian Open and its fans, players, coaches, partners and the media. Our focus this year is delivering new digital experiences and insights that are accessible for everyone involved, regardless of where they are currently located," Ben Slack, Chief Revenue Officer, Tennis Australia said.

"Having Infosys on board as our digital innovation partner for the third year running has allowed us to optimise engagement with all our stakeholders, not only our fans, players and coaches but our broadcast partners and sponsors as well. Despite access restrictions this year the team has excelled, enabling us to continue delivering new and improved digital experiences for this year's tournament."

The focus for the Australian Open (AO) is to innovate across the entire stakeholder ecosystem in the following ways:

• Immersion in analytics: 3D Court Vision allows individuals to watch tournament matches in an animated form, with data overlay for each shot. From speed to spin to serve placement, every detail of the game is available at a click of a button. Infosys uses Hawk Eye data to animate each shot in near real-time and empowers fans to analyse the game from any vantage point in the stadium.
• Furthering fan passion: A new AO Virtual Slam experience transports every fan into the Rod Laver Arena. 3D court views and data simulate the experience of playing at the AO, letting fans be a part of the glory. An enhanced AO Fan App will also deliver richer content and personalised journeys based on their interest areas, while guided navigation helps fans find their way within the new Melbourne Park zones set up due to COVID protocols.
• Sensing brilliance on court: In the dedicated AO player and coach app, the AI Video Analysis feature brings new intelligence to the hands of all players and their teams, regardless of rank. The AI tool allows precise player and opponent assessment, be it the technique behind winning backhand drop shots or handling volley shots in long rallies. With many players' full teams unable to attend the tournament, this feature allows coaches to provide guidance remotely from anywhere across the world by sharing live strategy notes in the app.

For the AO media team, AI Shot of the Day uses machine learning to rapidly identify match highlights, using multiple data points that are objective (such as fastest serve) and subjective (player emotion, crowd reaction and cruciality of the shot in context to the match).

• Reinventing the guest experience: A 3D AO Virtual Hub has been developed to overcome physical restrictions for partners and sponsors, who are integral to the AO business model. Powered by Infosys Meridian, the Virtual Hub is a premium experience for partners to access exclusive events, behind the scenes tours, tennis clinics, legend interactions, master chef sessions, live performances, 360 match viewing and more. It is expected to host over 12,000 VIPs across the globe during the tournament.

Andrew Groth, Senior VP and Regional Head at Infosys Australia and New Zealand, said, "As we know the pandemic has forced many organisations to change tack and adapt quickly. Through our ongoing partnership with Tennis Australia, the AO has been able to seamlessly meet the changing needs of their audience while continuing to push the boundaries of what's possible with new digital experiences."

"We are so proud to be working with Tennis Australia for a third year running and excited to bring new dimensions of the AO to fans, partners, players, coaches and the media. Our work with the AO this year is a clear demonstration of the power of data and AI, and its ability to bring people closer, no matter the physical distance." 

Infosys at Australian Open 2021: #NextNeverStops - YouTube

About Infosys

Infosys is a global leader in next-generation digital services and consulting. We enable clients in 46 countries to navigate their digital transformation. With nearly four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Visit www.infosys.com to see how Infosys (NYSE: INFY) can help your enterprise navigate your next.

Safe Harbor

Certain statements in this release concerning our future growth prospects, financial expectations and plans for navigating the COVID-19 impact on our employees, clients and stakeholders are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding COVID-19 and the effects of government and other measures seeking to contain its spread, risks related to an economic downturn or recession in India, the United States and other countries around the world, changes in political, business, and economic conditions, fluctuations in earnings, fluctuations in foreign exchange rates, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, industry segment concentration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks or system failures, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which Infosys has made strategic investments, withdrawal or expiration of governmental fiscal incentives, political instability and regional conflicts, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our industry and the outcome of pending litigation and government investigation. Additional risks that could affect our future operating results are more fully described in our United States Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2020. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

 

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SOURCE Infosys

FAQ

What technologies is Infosys using for the Australian Open 2021?

Infosys is utilizing cloud, AI, 3D virtual experiences, and mobile technology to enhance the Australian Open experience.

How does the AO Virtual Slam enhance fan engagement?

The AO Virtual Slam allows fans to experience playing at the Rod Laver Arena with 3D court views and personalized content.

What is the purpose of the AI Video Analysis feature?

The AI Video Analysis feature helps players and coaches assess techniques and strategies remotely.

What is the significance of the 3D AO Virtual Hub?

The 3D AO Virtual Hub allows sponsors and partners to engage in exclusive events and activities remotely.

How has Infosys contributed to digital experiences at the Australian Open?

Infosys has implemented various technologies to optimize engagement and enhance the overall experience for fans and stakeholders during the tournament.