Infosys and ATP Renew Partnership until 2026, to Drive AI-first Innovations in Professional Tennis
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Insights
The extension of Infosys' partnership with the ATP Tour is a strategic move that can potentially strengthen Infosys' position in the digital services and consulting market. By focusing on AI-driven digital features, Infosys is not only enhancing the fan experience but also demonstrating its capability to deliver advanced technology solutions in a high-visibility sector like professional sports. This can serve as a case study for potential clients in other industries looking for similar digital transformations, potentially leading to new business opportunities and revenue streams for Infosys.
The significant increase in traffic and digital engagement reported since the inception of the partnership suggests a successful implementation of Infosys' technologies. This could translate into increased market share and brand equity for Infosys, potentially impacting investor sentiment and the company's stock valuation positively.
The ATP Carbon Tracker initiative is an innovative approach to sustainability in sports, aligning with global environmental goals and consumer expectations for corporate responsibility. Infosys' involvement in this initiative showcases its commitment to sustainability, which could enhance its reputation as a responsible corporate entity. This could be particularly appealing to socially responsible investors and could influence investment decisions in a market that increasingly values environmental, social and governance (ESG) factors.
Moreover, the ability to engage over 200 ATP players and track a significant amount of travel indicates a successful adoption of the platform. This success could pave the way for Infosys to offer similar sustainability solutions to other organizations, potentially creating a new niche market for its services and contributing to long-term revenue growth.
The use of AI and data analytics in sports is a growing trend and Infosys' continued partnership with the ATP Tour positions the company at the forefront of this industry movement. Personalizing experiences for players and fans through AI and data can lead to a deeper engagement with the sport and open up opportunities for targeted marketing and monetization strategies. The integration of these technologies is not just about enhancing the fan experience but also about improving player performance through advanced analytics.
This collaboration could influence other sports organizations to adopt similar technologies, potentially expanding Infosys' market presence in the sports industry. The long-term impact of such technological advancements could be substantial, as they set new standards for fan engagement and athlete performance analytics, potentially creating a ripple effect across the sports technology market.
- The long-standing partnership marks a monumental decadal milestone
- Infosys Topaz to enhance AI-driven digital features for all stakeholders of tennis
LONDON, March 6, 2024 /PRNewswire/ -- Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced the renewal of its digital innovation partnership with the ATP Tour until 2026. The three-year extension of the partnership will continue to draw on Infosys' deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis.
Since the partnership's inception in 2015, Infosys and ATP have collaborated to deploy rich and innovative digital assets for ATP, including reinventing the legacy ATP PlayerZone intranet portal, launching the first ever ATP Tour fan app, and several AI-first features powered by Infosys Topaz across the Infosys ATP Stats Center. These platforms have enhanced live match viewing and tennis data analysis with rich insights that have led to a
In addition, Infosys and ATP have created a positive impact on society through the ATP Carbon Tracker, which helps monitor and offsets the carbon footprint of players. Over 200 ATP players engaged with the platform in 2023 alone, with 6.55 million kilometers of travel tracked. This first of its kind sustainable sports innovation will continue to help ATP accelerate its journey to achieve net zero emissions by 2040.
Daniele Sano, ATP Chief Business Officer, said, "We're thrilled to renew our partnership with Infosys until 2026. Over the years, Infosys' expertise in AI, technology and sustainability has yielded groundbreaking digital innovations that have elevated experiences for players and fans, and also grow the global tennis fan base. Through the ATP Carbon Tracker, Infosys helped us navigate a difficult challenge and inspire greener choices for tomorrow. We're excited to further leverage Infosys' expertise across the digital landscape of men's professional tennis over the next three years."
Sumit Virmani, EVP & Global Chief Marketing Officer, Infosys, said, "We are proud and excited to extend our relationship with the ATP - it was our first partnership in the world of sports and has been integral to our global brand outreach. Through a shared vision to enhance the digital experience for all stakeholders of the tennis ecosystem, while accelerating ATP's sustainability goals, our collaboration has successfully leveraged technological innovations to create an immersive and engaging experience for over a billion fans and thousands of players globally. We are enthusiastic about the next phase of AI-powered digital innovations, driven by Infosys Topaz, which will demonstrate to all our stakeholders how we can amplify the potential of this sport, especially through AI."
In addition to ATP, Infosys, has a deep and evolving association with tennis being the official Digital Innovation Partner of the Australian Open, Roland-Garros, and the International Tennis Hall of Fame, while tennis champions Rafael Nadal and Iga Świątek serve as Infosys brand ambassadors.
For more details on Infosys' partnerships in tennis click here, and watch this video on the ATP partnership.
About ATP
As the global governing body of men's professional tennis, the ATP's mission is to serve tennis. We entertain a billion global fans, showcase the world's greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in
About Infosys
Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE: INFY), BSE: INFY), (NYSE: INFY) can help your enterprise navigate your next.
Safe Harbor
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