Infosys, a Top 3 IT services brand globally. Leads the IT services industry with the fastest CAGR in brand value over 5 years. Infosys' Salil Parekh is the no.1 IT services CEO in Brand Guardianship Index 2024
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Insights
Recognition as a top IT services brand and the growth in brand value are indicative of Infosys' strategic positioning and operational success. The doubling of brand value over five years reflects a robust market performance and an effective brand strategy. The association with cutting-edge technologies, such as generative AI and the launch of Infosys Topaz, suggests that Infosys is actively investing in innovation to maintain competitive advantage. This is likely to foster investor confidence, potentially leading to a positive impact on the stock market perception of Infosys.
Furthermore, the company's commitment to environmental, social and governance (ESG) factors, demonstrated by initiatives like Infosys Springboard and maintaining carbon neutrality, aligns with the increasing trend of socially responsible investing. Investors are progressively factoring in ESG metrics when evaluating companies and Infosys' performance in these areas may attract ESG-focused funds and stakeholders.
Infosys' ranking in the Brand Finance Global 500 2024 report serves as a testament to the effectiveness of their brand management and marketing strategies. The CEO's top position in the Brand Guardianship Index suggests strong leadership in brand stewardship, which is crucial for long-term shareholder value. Strategic partnerships and endorsements, such as those with prominent tennis players and engagements with Madison Square Garden, enhance brand visibility and can lead to increased brand equity.
These partnerships, especially in high-visibility sports marketing, can create positive associations and amplify brand presence in the minds of consumers and businesses alike. The focus on multi-sensory experiences and sub-brands in emerging categories demonstrates a forward-thinking approach to branding, which can be a significant differentiator in the IT services market.
Infosys' inclusion in Fortune's Change the World List and its ESG Vision 2030 reflect a commitment to social responsibility and sustainability, which is increasingly important to both consumers and investors. The company's carbon-neutral status and its educational initiatives like Infosys Springboard showcase its leadership in corporate citizenship. This emphasis on ESG can enhance the company's reputation and may lead to preferential treatment from investors who prioritize companies with strong ESG practices.
Given the growing importance of ESG criteria in investment decisions, Infosys' efforts could have a positive impact on its long-term valuation and attractiveness to a broader investor base. The potential benefits for stakeholders include not only financial returns but also contributions to societal goals, which can be a compelling narrative for the brand.
Infosys' Chief Executive Officer, Salil Parekh, tops the IT services ranking in Brand Finance's Brand Guardianship Index (BGI) 2024 for the role of CEO as brand custodian and steward of long-term shareholder value. The Index is based on Brand Finance's analysis of current perceptions, tangible results of these perceptions, and investments made to support future performance.
"We are delighted with this recognition and see it as another reinforcement of Infosys living its brand promise to help its stakeholders to navigate and thrive in an AI-first world," said Sumit Virmani, Global Chief Marketing Officer, Infosys. "The core purpose of our brand is to amplify human potential and create the next opportunity for everyone. With the evolution in the technology landscape, we remain committed to leveraging its shifting capabilities to move people, businesses and communities forward."
For the third year in a row, Brand Finance has positioned Infosys among the world's top 3 most valuable IT services brands. This is a strong validation of Infosys' relevance in the fast-evolving digital services space where brands are differentiated by the credibility of their value proposition in emerging areas like generative AI and foundational technologies like cloud. Investments like the launch of its generative AI-powered services, solutions and platforms brand – Infosys Topaz – has served to create positive association for Infosys with the next generation of digital transformation.
David Haigh, CEO and Chairman of Brand Finance, commented, "Progressive brands, like Infosys, continue to invest through the downturn. Infosys' investments have included building strategic partnerships, multi-sensory experiences, and the creation of strong sub brands in emerging categories, while nurturing a strong brand and business impact framework for marketing effectiveness. I'd also like to congratulate Salil Parekh who has guided this transformation and tops the 2024 Brand Guardianship Index, in the category."
Infosys, recently, onboarded tennis icons Rafael Nadal and Iga Świątek as brand ambassadors, and launched its 'Champions Evolve' campaign. With a strong track record in forging collaborations and brand partnerships to digitally reimagine tennis, these ambassadors of the sport now also credibly serve as the face of the Infosys brand.
Infosys' focus on brand thrust is strengthening through its strategic collaborations with the Madison Square Garden, including key MSG properties New York Knicks, New York Rangers and the Madison Square Garden Arena, the ATP, Roland Garros, the Australian Open, International Tennis Hall of Fame as well as Dow Jones, The Economist, Financial Times and Bloomberg Media.
Brand Infosys continues to be guided by its larger purpose and deliver on the commitments articulated in its ESG Vision 2030. For example, Infosys Springboard – the company's flagship reskilling program, with free digital content served globally, already has 8.5 million registered learners amplifying their skills in preparation for an AI-first future. Infosys continues to be carbon neutral for four years now. The brand has been commended for demonstrating extraordinary leadership and community impact. Infosys was featured at #11 in Fortune's Change the World List for 2023.
About Infosys
Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth prospects, or our future financial or operating performance are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, our ability to attract and retain personnel, our transition to hybrid work model, economic uncertainties, technological innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, and our corporate actions including acquisitions. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2023. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.
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