iMedia Brands’ ShopHQ Announces Second Season of Learning to Cook with Shaq

Rhea-AI Summary

iMedia Brands (NASDAQ: IMBI) announces the second season of Learning to Cook with Shaq, set to premiere in February 2021 on ShopHQ and ShopBulldogTV. The show will feature new products including kitchenware, health supplements, and Shaquille O’Neal’s GF-9 hormone supplements. The partnership with Authentic Brands Group and Tristar Products aims to expand retail distribution, with Shaq actively promoting the products. O’Neal plans to enhance his role as a ShopHQ spokesperson during promotional campaigns.

Positive

• Successful launch of the second season of 'Learning to Cook with Shaq' enhances brand visibility.
• Partnership with Authentic Brands Group and Tristar Products expands product offerings.
• Introduction of health-related products like GF-9 may capture a growing consumer market.
• Shaquille O'Neal's active promotion is expected to boost sales and brand engagement.

Negative

• None.

New Season of Shaquille O’Neal’s Successful Television Franchise Set to Premiere in February 2021

MINNEAPOLIS, Jan. 26, 2021 (GLOBE NEWSWIRE) -- iMedia Brands, Inc. (the “Company”) (NASDAQ: IMBI) announces the second season of its live broadcast program, “Learning to Cook with Shaq,” will premiere next month on its ShopHQ and ShopBulldogTV television networks. The popular program is part of iMedia Brands’ partnership with Authentic Brands Group (ABG), Shaquille O’Neal and Tristar Products.

The second season of “Learning to Cook with Shaq” follows the program’s successful launch last year and will showcase a variety of new products, including kitchen and food items, watches, and health supplements. Within the health category, the new season will highlight GF-9, a recently Shaq-endorsed line of men’s growth hormone supplements. As of October 2020, a selection of Shaq’s branded kitchenware, cookware, and grill products has been made available in over 2,000 Target and Sam’s Club stores nationwide. iMedia Brands plans to further expand the collection’s national retail distribution later this spring.

“The success of Shaq’s television franchise has evolved quickly and continues to generate meaningful retail opportunities for this partnership,” said Tim Peterman, iMedia Brands’ CEO. “We look forward to launching the second season of ‘Learning to Cook with Shaq’ and leveraging our networks’ promotional power to both maximize the sales of Shaq products and further expand these products’ brick-and-mortar retail penetration.”

In addition to hosting his cooking show on ShopHQ, Shaq is also a shareholder of iMedia Brands. As part of his ownership and growing presence in the Company, he plans to take on a more active role as a ShopHQ spokesperson, including participating in the network’s upcoming promotional campaign, “Things Are Happening Here.”

“I love working alongside ShopHQ,” said O’Neal. “We’ve already created exciting retail opportunities over the past year, and I am looking forward to developing this partnership further.”

About iMedia Brands, Inc.
iMedia Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company that owns a growing portfolio of lifestyle television networks, consumer brands and media commerce services. Its brand portfolio spans multiple business models and product categories. Its television brands are ShopHQ, ShopBulldogTV, ShopHQHealth and LaVenta. Its media commerce services brands are Float Left Interactive and i3PL. Its consumer brands include J.W. Hulme, Live Fit and Indigo Thread. Please visit www.imediabrands.com for more investor information.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This release contains statements, estimates, projections, guidance or outlooks that constitute “forward-looking” statements as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and similar expressions identify forward-looking statements, which generally are not historical in nature. These statements may contain information about our prospects, including anticipated show, event, or product line launches, and involve risks and uncertainties. We caution that actual results could differ materially from those that management expects, depending on the outcome of certain factors.

Contacts:

Media:
press@imediabrands.com
(800) 938-9707

Investors:
Gateway Investor Relations
Cody Slach
IMBI@gatewayir.com
(949) 574-3860

FAQ

When does the second season of 'Learning to Cook with Shaq' premiere?

The second season premieres in February 2021.

What new products will be featured in the second season of 'Learning to Cook with Shaq'?

The new season will showcase kitchenware, food items, watches, and health supplements.

What is GF-9 and why is it significant for iMedia Brands?

GF-9 is a line of men's growth hormone supplements endorsed by Shaquille O’Neal, adding a health product to their portfolio.

How is Shaquille O’Neal involved with iMedia Brands?

Shaquille O'Neal is a shareholder and will take on a more active role in promotions for ShopHQ.

What is the significance of iMedia Brands' partnership with Authentic Brands Group?

The partnership aims to enhance retail opportunities and expand distribution of Shaq-branded products.