Triller Joins Forces with Baron Davis' BIG and Influencer Platform REACH for NBA All-Star Weekend
Triller announces a strategic partnership with Baron Davis' Business Inside the Game (BIG) and influencer platform REACH for NBA All-Star Weekend in San Francisco. The collaboration includes setting up a temporary remote studio to produce exclusive content featuring NBA athletes, artists, and sports business leaders, available exclusively on the Triller app.
The initiative comes as Triller undergoes a major transformation with a new app redesign, attracting creators and celebrities to the platform. The event schedule includes the BIG Showcase at Millennium Tower, The Draymond Green Show Live Podcast, and the BIG Summit & Mixer at The Hibernia Bank.
Notable attendees include culinary sensation Cooking with Kian, Women's Basketball stars Lauren Fitzmaurice and Mia Mastrov, and REACH CEO Dylan Huey, who brings over 6 million social media followers to the partnership. The collaboration aims to position Triller as a leading platform for digital entertainment, especially as uncertainty around TikTok grows.
Triller annuncia una partnership strategica con Business Inside the Game (BIG) di Baron Davis e la piattaforma di influencer REACH in occasione dell'NBA All-Star Weekend a San Francisco. La collaborazione prevede l'allestimento di uno studio remoto temporaneo per produrre contenuti esclusivi con atleti NBA, artisti e leader nel settore sportivo, disponibili esclusivamente sull'app di Triller.
Questa iniziativa arriva mentre Triller sta attraversando una grande trasformazione con un nuovo design dell'app, attirando creatori e celebrità sulla piattaforma. Il programma degli eventi include il BIG Showcase al Millennium Tower, il Draymond Green Show Live Podcast e il BIG Summit & Mixer presso la Hibernia Bank.
Tra i partecipanti di spicco ci sono la sensazione culinaria Cooking with Kian, le stelle del basket femminile Lauren Fitzmaurice e Mia Mastrov, e il CEO di REACH Dylan Huey, che porta oltre 6 milioni di follower sui social media alla partnership. L'obiettivo della collaborazione è posizionare Triller come piattaforma leader per l'intrattenimento digitale, soprattutto in un periodo di incertezze attorno a TikTok.
Triller anuncia una asociación estratégica con Business Inside the Game (BIG) de Baron Davis y la plataforma de influencers REACH para el NBA All-Star Weekend en San Francisco. La colaboración incluye la instalación de un estudio remoto temporal para producir contenido exclusivo con atletas de la NBA, artistas y líderes del negocio deportivo, disponible exclusivamente en la aplicación de Triller.
Esta iniciativa llega en un momento en que Triller está experimentando una gran transformación con un nuevo rediseño de la app, atrayendo creadores y celebridades a la plataforma. La programación de eventos incluye el BIG Showcase en Millennium Tower, el Draymond Green Show Live Podcast y el BIG Summit & Mixer en el Hibernia Bank.
Los asistentes notables incluyen a la sensación culinaria Cooking with Kian, las estrellas del baloncesto femenino Lauren Fitzmaurice y Mia Mastrov, y el CEO de REACH, Dylan Huey, quien aporta más de 6 millones de seguidores en redes sociales a la asociación. La colaboración tiene como objetivo posicionar a Triller como una plataforma líder en entretenimiento digital, especialmente en un contexto de incertidumbre en torno a TikTok.
Triller는 NBA 올스타 주말을 맞아 바론 데이비스의 Business Inside the Game (BIG) 및 인플루언서 플랫폼 REACH와 전략적 파트너십을 발표했습니다. 이번 협업은 NBA 선수, 아티스트 및 스포츠 비즈니스 리더들을 특징으로 하는 독점 콘텐츠를 제작하기 위해 임시 원격 스튜디오를 설치하는 것을 포함하며, 해당 콘텐츠는 Triller 앱에서 독점적으로 제공됩니다.
이 이니셔티브는 Triller가 새로운 앱 디자인으로 대대적인 변화를 겪고 있는 가운데 창작자와 유명인사들을 플랫폼으로 끌어들이고 있습니다. 이벤트 일정에는 밀레니엄 타워에서 열리는 BIG 쇼케이스, 드레이먼드 그린 쇼 라이브 팟캐스트, 그리고 하이버니아 뱅크에서 열리는 BIG 서밋 및 믹서가 포함됩니다.
주목할만한 참석자로는 요리계의 센세이션 Cooking with Kian, 여성 농구 스타 Lauren Fitzmaurice와 Mia Mastrov, 그리고 600만 이상의 소셜 미디어 팔로워를 보유한 REACH의 CEO Dylan Huey가 있습니다. 이번 협업은 TikTok에 대한 불확실성이 커지는 가운데 Triller를 디지털 엔터테인먼트의 선도적인 플랫폼으로 자리매김하는 것을 목표로 합니다.
Triller annonce un partenariat stratégique avec Business Inside the Game (BIG) de Baron Davis et la plateforme d'influenceurs REACH pour le NBA All-Star Weekend à San Francisco. Cette collaboration comprend la mise en place d'un studio temporaire à distance pour produire un contenu exclusif mettant en vedette des athlètes de la NBA, des artistes et des leaders du secteur sportif, disponible exclusivement sur l'application Triller.
Cette initiative intervient alors que Triller subit une transformation majeure avec un nouveau design de l'application, attirant des créateurs et des célébrités sur la plateforme. Le programme des événements comprend le BIG Showcase à Millennium Tower, le Draymond Green Show Live Podcast et le BIG Summit & Mixer à la Hibernia Bank.
Parmi les participants notables, on trouve la sensation culinaire Cooking with Kian, les stars du basketball féminin Lauren Fitzmaurice et Mia Mastrov, ainsi que le PDG de REACH, Dylan Huey, qui apporte plus de 6 millions de followers sur les réseaux sociaux au partenariat. L'objectif de cette collaboration est de positionner Triller comme une plateforme leader dans le domaine du divertissement numérique, surtout dans un contexte d'incertitude croissante autour de TikTok.
Triller kündigt eine strategische Partnerschaft mit Business Inside the Game (BIG) von Baron Davis und der Influencer-Plattform REACH für das NBA All-Star Weekend in San Francisco an. Die Zusammenarbeit umfasst die Einrichtung eines temporären Remote-Studios, um exklusive Inhalte mit NBA-Athleten, Künstlern und Führungskräften der Sportbranche zu produzieren, die ausschließlich in der Triller-App verfügbar sind.
Diese Initiative erfolgt, während Triller eine große Transformation mit einem neuen App-Design durchläuft, das Kreative und Prominente auf die Plattform zieht. Der Veranstaltungsplan umfasst die BIG Showcase im Millennium Tower, den Draymond Green Show Live Podcast und den BIG Summit & Mixer in der Hibernia Bank.
Zu den bemerkenswerten Teilnehmern gehören die kulinarische Sensation Cooking with Kian, die Stars des Frauenbasketballs Lauren Fitzmaurice und Mia Mastrov sowie der CEO von REACH, Dylan Huey, der über 6 Millionen Social-Media-Follower in die Partnerschaft einbringt. Ziel der Zusammenarbeit ist es, Triller als führende Plattform für digitale Unterhaltung zu positionieren, insbesondere angesichts der wachsenden Unsicherheit rund um TikTok.
- Strategic partnership with BIG and REACH expands Triller's market presence
- Major app redesign attracting new creators and celebrities
- Exclusive content deals with high-profile athletes and artists
- Positioning as alternative platform amid TikTok uncertainty
- None.
The media powerhouse is taking over NBA All-Star weekend with exclusive content and star-studded experiences, showcasing a new era for digital entertainment
BIG and Triller will set up a temporary remote studio in
"NBA All-Star Weekend is the perfect stage for Triller to showcase its commitment to culture, sports, and innovation. We are thrilled to partner with BIG and REACH to create a dynamic and immersive experience for fans and industry leaders alike," said Sean Kim, CEO of Triller App.
"Triller isn't just back - it's better than it's ever been. This partnership underscores Triller's place at the forefront of culture and innovation. We are excited to collaborate with Triller as they continue their incredible resurgence, offering unique and powerful storytelling opportunities for athletes, artists, and entrepreneurs alike." said Baron Davis, CEO of BIG and a long-time Triller collaborator and investor.
The Triller app has recently undergone a major transformation, unveiling a sleek redesign that has ignited a surge of creators and celebrities flocking to the platform. As uncertainty around TikTok grows, Triller has cemented itself as the go-to destination for music, sports, and culture. With top influencers, athletes, and musicians embracing the platform, Triller is redefining digital entertainment.
"With a new creator studio and fund designed to give creators greater ownership and monetization opportunities, this is just the beginning of Triller's new era," said Antoine Grant, General Partner at Evercurrent Brands, a next-generation platform focused on building and scaling brands that drive culture through storytelling. "NBA All-Star Weekend is Triller's opening game - we're building a space where athletes, artists, and influencers can take control of their content, collaborate, and create game-changing work on their own terms."
Some of the biggest names in social media, sports, and culture will be in attendance at NBA All-Star Weekend, including 14-year-old culinary sensation Cooking with Kian, Women's Basketball stars - including Lauren Fitzmaurice and Mia Mastrov- and Latinx mental health activist and content creator Joseph Arujo, among many others.
With over 6 million social media followers, REACH CEO Dylan Huey, CEO of REACH will also attend the event. "Partnering with Triller for NBA All-Star Weekend is an incredible opportunity to bring together top creators, athletes, and industry leaders in a way that pushes digital entertainment forward," said Huey, whose agency aims to bridge Gen Z talent with top brands like YouTube and Disney.
As uncertainty around TikTok grows, Triller has cemented itself as the go-to destination for music, sports, and culture. With top influencers, athletes, and musicians embracing the platform, and with more opportunities for creators to reach their audiences,Triller is redefining digital entertainment.
The NBA All-Star Weekend collaboration with BIG is yet another milestone solidifying Triller's dominance in the industry and setting the stage for even bigger things to come.
It's time to experience the next evolution of digital entertainment.
Here's where you can catch the action:
Thursday, February 13 – BIG Showcase
Millennium Tower Penthouse,
6:00 PM – 9:00 PM
A night of exclusive presentations and networking with top industry leaders.
Friday, February 14 – The Draymond Green Show Live Podcast
Empire Studio,
7:00 PM – 10:30 PM
NBA star Draymond Green joins Baron Davis for an unfiltered live podcast with surprise guests.
Saturday, February 15 – BIG Summit & Mixer
BIG Summit
Baron Davis' BIG Summits connect athletes, entrepreneurs, and investors to shape the future of sports, media, and tech. Events include basketball games and post-game networking.
The Hibernia Bank,
10:30 AM – 4:00 PM
Join thought leaders for dynamic panels on sports, tech, and business. Don't miss the exclusive Triller Content Studio!
All-Star Mixer
Modi,
7:30 PM – 10:00 PM
An exclusive VIP event hosted by Baron Davis, Silicon Valley Bank, and First Citizens Wealth.
Stay tuned for behind-the-scenes access and exclusive content from Triller. Follow us for live updates and join the conversation using #BIGTrillerAllStarWeekend
Download Triller now to stay tuned on all the events and all the creators, celebrities, and athletes that will be in attendance.
About Business Inside The Game
Business Inside The Game (BIG) is a members-only platform that offers its community networking and thought leadership events, access to a pipeline of investment opportunities, as well as meaningful connections with like-minded professionals. Founded by investor and two-time NBA All-Star Baron Davis, BIG represents the eyes and ears of culture in driving innovation in sports, entertainment and technology. BIG embodies a new school way of doing business wherein athletes, multi-hyphenates, startup founders, investors and executives sit at the same table. For membership information visit TeamBig.io and connect with BIG on Linkedin, Instagram and X.
About Triller Group Inc.
Nasdaq: ILLR. Triller Group is a US-based company that operates two main businesses: the newly merged US-based social media operations (Triller Corp.), and the legacy operations of the Company in
Triller Corp. is a next generation, AI-powered, social media and live-streaming event platform for creators. Pairing music culture with sports, fashion, entertainment, and influencers through a 360-degree view of content and technology, Triller Corp. uses proprietary AI technology to push and track content virally to affiliated and non-affiliated sites and networks, enabling them to reach millions of additional users. Triller Corp. additionally owns Triller Sports, Bare-Knuckle Fighting Championship (BKFC); Amplify.ai, a leading machine-learning, AI platform; and TrillerTV, a premier global PPV, AVOD, and SVOD streaming service. For more information, visit www.triller.co.
Established in 1993, AGBA is a leading, multi-channel business platform that incorporates cutting edge machine-learning and offers a broad set of financial services and healthcare products to consumers through a tech-led ecosystem, enabling clients to unlock the choices that best suit their needs. Trusted by over 400,000 individual and corporate customers, the Group is organized into four market-leading businesses: Platform Business, Distribution Business, Healthcare Business, and Fintech Business. For more information, please visit www.agba.com.
Safe Harbor Statement
This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's goals and strategies; the Company's future business development; product and service demand and acceptance; changes in technology; economic conditions; the outcome of any legal proceedings that may be instituted against us following the consummation of the business combination; expectations regarding our strategies and future financial performance, including its future business plans or objectives, prospective performance and opportunities and competitors, revenues, products, pricing, operating expenses, market trends, liquidity, cash flows and uses of cash, capital expenditures, and our ability to invest in growth initiatives and pursue acquisition opportunities; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions in
View original content to download multimedia:https://www.prnewswire.com/news-releases/triller-joins-forces-with-baron-davis-big-and-influencer-platform-reach-for-nba-all-star-weekend-302376783.html
SOURCE Triller Corp
FAQ
What events is Triller hosting during NBA All-Star Weekend 2025?
Who are the key partners in Triller's NBA All-Star Weekend collaboration?
What content will be available exclusively on the Triller app during All-Star Weekend?
Which notable influencers and athletes are attending Triller's NBA All-Star Weekend events?
