illumin Partners with Adsquare to Deliver Advanced Footfall Attribution, Bridging Online Advertising with Real-World Impact
illumin Holdings (TSX: ILLM, OTCQB: ILLMF) has announced a strategic integration with Adsquare's Measurement solution to provide store visit data directly within the illumin platform. This integration enables advanced footfall attribution, connecting online advertising campaigns with physical store visits.
The partnership delivers key benefits for advertisers including enhanced campaign measurement, comprehensive footfall attribution, daily performance insights, unified data views, and privacy-compliant tracking. The solution is designed to comply with global privacy regulations like GDPR and CCPA.
The integration aims to help marketers across retail, automotive, and quick-service restaurant sectors optimize their strategies by providing actionable foot traffic data and connecting digital engagement with offline outcomes. The partnership strengthens illumin's position in programmatic advertising by offering end-to-end campaign management capabilities from planning to attribution.
illumin Holdings (TSX: ILLM, OTCQB: ILLMF) ha annunciato un'integrazione strategica con la soluzione di misurazione di Adsquare per fornire dati sui visitatori dei negozi direttamente all'interno della piattaforma illumin. Questa integrazione consente un'attribuzione avanzata del traffico, collegando le campagne pubblicitarie online con le visite fisiche ai negozi.
La partnership offre vantaggi chiave per gli inserzionisti, inclusi misurazioni delle campagne potenziate, attribuzione completa del traffico, approfondimenti giornalieri sulle performance, visioni unificate dei dati e monitoraggio conforme alla privacy. La soluzione è progettata per rispettare le normative globali sulla privacy come il GDPR e il CCPA.
L'integrazione punta ad aiutare i marketer nei settori retail, automobilistico e di ristorazione veloce a ottimizzare le loro strategie fornendo dati sul traffico pedonale azionabili e collegando il coinvolgimento digitale con i risultati offline. La partnership rafforza la posizione di illumin nella pubblicità programmatica offrendo capacità complete di gestione delle campagne, dalla pianificazione all'attribuzione.
illumin Holdings (TSX: ILLM, OTCQB: ILLMF) ha anunciado una integración estratégica con la solución de medición de Adsquare para proporcionar datos de visitas a tiendas directamente dentro de la plataforma illumin. Esta integración permite una atribución avanzada de afluencia, conectando las campañas publicitarias en línea con las visitas físicas a las tiendas.
La asociación ofrece beneficios clave para los anunciantes, incluyendo medición de campañas mejorada, atribución integral de afluencia, información diaria sobre el rendimiento, vistas unificadas de datos y seguimiento conforme a la privacidad. La solución está diseñada para cumplir con las regulaciones globales de privacidad como el GDPR y el CCPA.
La integración tiene como objetivo ayudar a los comercializadores en los sectores minorista, automotriz y de restaurantes de servicio rápido a optimizar sus estrategias proporcionando datos de tráfico peatonal accionables y conectando el compromiso digital con los resultados offline. La asociación refuerza la posición de illumin en la publicidad programática al ofrecer capacidades de gestión de campañas de extremo a extremo, desde la planificación hasta la atribución.
illumin Holdings (TSX: ILLM, OTCQB: ILLMF)는 Adsquare의 측정 솔루션과의 전략적 통합을 발표하여 illumin 플랫폼 내에서 매장 방문 데이터를 직접 제공한다고 밝혔습니다. 이 통합은 온라인 광고 캠페인과 실제 매장 방문을 연결하는 고급 유입 성과 측정을 가능하게 합니다.
이 파트너십은 광고주에게 향상된 캠페인 측정, 포괄적인 유입 성과 Attribution, 일일 성과 통찰력, 통합 데이터 보기 및 개인 정보 보호 규정을 준수하는 추적과 같은 주요 이점을 제공합니다. 이 솔루션은 GDPR 및 CCPA와 같은 글로벌 개인 정보 보호 규정을 준수하도록 설계되었습니다.
이 통합은 소매, 자동차 및 패스트푸드 레스토랑 분야의 마케터가 실행 가능한 보행량 데이터를 제공하고 디지털 참여와 오프라인 결과를 연결하여 전략을 최적화하는 데 도움이 되는 것을 목표로 합니다. 이 파트너십은 기획부터 Attribution까지 끝에서 끝까지 캠페인 관리 기능을 제공함으로써 illumin의 프로그래매틱 광고에서의 위치를 강화합니다.
illumin Holdings (TSX: ILLM, OTCQB: ILLMF) a annoncé une intégration stratégique avec la solution de mesure d'Adsquare pour fournir des données sur les visites en magasin directement au sein de la plateforme illumin. Cette intégration permet une attribution avancée des flux de clientèle, reliant les campagnes publicitaires en ligne aux visites physiques dans les magasins.
Le partenariat offre des avantages clés pour les annonceurs, notamment une mesure des campagnes améliorée, une attribution complète des flux de clientèle, des informations sur les performances quotidiennes, des vues de données unifiées et un suivi conforme à la vie privée. La solution est conçue pour respecter les réglementations mondiales en matière de protection de la vie privée, telles que le RGPD et la CCPA.
L'intégration vise à aider les marketeurs dans les secteurs du retail, de l'automobile et des restaurants de service rapide à optimiser leurs stratégies en fournissant des données de trafic piéton actionnables et en liant l'engagement numérique aux résultats hors ligne. Le partenariat renforce la position d'illumin dans la publicité programmatique en offrant des capacités complètes de gestion des campagnes, de la planification à l'attribution.
illumin Holdings (TSX: ILLM, OTCQB: ILLMF) hat eine strategische Integration mit der Messlösung von Adsquare angekündigt, um Besucherdaten direkt innerhalb der illumin-Plattform bereitzustellen. Diese Integration ermöglicht eine fortschrittliche Fußgänger-Zurechnung, die Online-Werbekampagnen mit physischen Ladenbesuchen verbindet.
Die Partnerschaft bietet wesentliche Vorteile für Werbetreibende, darunter verbesserte Kampagnenmessung, umfassende Fußgänger-Zurechnung, tägliche Leistungsanalysen, einheitliche Datenansichten und datenschutzkonformes Tracking. Die Lösung wurde entwickelt, um die globalen Datenschutzbestimmungen wie GDPR und CCPA einzuhalten.
Die Integration zielt darauf ab, Vermarktern in den Bereichen Einzelhandel, Automobil und Schnellrestaurants zu helfen, ihre Strategien zu optimieren, indem sie umsetzbare Fußgängerverkehrsdaten bereitstellt und digitale Engagements mit Offline-Ergebnissen verbindet. Die Partnerschaft stärkt illumin's Position im programmatischen Marketing, indem sie umfassende Kampagnenmanagement-Funktionen von der Planung bis zur Zurechnung anbietet.
- New integration enables tracking of in-store visits from digital campaigns
- Provides daily performance insights for campaign optimization
- Expands service offering for retail, automotive, and QSR sectors
- None.
TORONTO and NEW YORK, Jan. 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a leader in digital marketing technology, is excited to unveil its latest in-platform integration with Adsquare’s Measurement solution, delivering store visit data directly to the illumin platform to enable advanced footfall attribution. This collaboration further empowers marketers with daily insights into how digital campaigns drive in-store visits, seamlessly connecting online engagement with offline outcomes.
This integration marks a significant milestone in illumin’s mission to simplify and enhance the consumer journey. By leveraging Adsquare’s privacy-first location intelligence, marketers can now access unmatched transparency and actionable foot traffic data to optimize their campaigns with precision.
Key benefits for advertisers:
- Enhance campaign measurement: Accurately track in-store foot traffic to better understand consumer behavior.
- Comprehensive footfall attribution: Link foot traffic insights to specific campaigns or customer journey stages within the illumin platform.
- Robust performance insights: Leverage daily performance insights to make agile, data-driven optimizations.
- Unified views: Seamlessly integrate store visit data into illumin’s intuitive platform to attribute campaign tactics and creatives to performance for a complete omnichannel overview.
- Privacy-first design: Fully compliant with global privacy regulations (GDPR, CCPA), ensuring consumer trust while delivering actionable insights.
“By integrating Adsquare’s Measurement solution, we’re equipping advertisers with a more complete picture of their customer’s journey,” said Rachel Kapcan, Chief Product Officer at illumin. “This partnership enhances our ability to deliver actionable insights, enabling marketers to optimize their strategies with confidence and clarity. It’s a powerful step forward in bridging the gap between digital engagement and in-store impact.”
“At Adsquare, we are dedicated to redefining marketing through our privacy-first location intelligence, enabling platforms like illumin to offer clients robust, data-driven solutions,” said Maria Botelho, VP of Global Partnerships at Adsquare. “This partnership exemplifies how our Measurement solution fuels leading platforms with precise, actionable footfall insights, connecting online campaigns to in-store visits with unmatched accuracy. Together with illumin, we’re empowering marketers to optimize their strategies with confidence, bridging the gap between digital engagement and real-world impact.”
This collaboration further cements illumin’s position as a transformative force in programmatic advertising. From campaign planning and execution to robust attribution, illumin’s platform offers a seamless solution for marketers across industries, including retail, automotive, quick-service restaurants (QSR), and more.
For more information, please contact:
Bridget Westerholz
SVP, Marketing
illumin Holdings Inc.
416-218-9888
bridget.westerholz@illumin.com
Steve Hosein
Investor Relations
illumin Holdings Inc.
416-218-9888 x5313
investors@illumin.com
David Hanover
Investor Relations – U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com
About illumin
illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel—connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.
About Adsquare
Adsquare is redefining marketing with cutting-edge location intelligence, empowering advertisers to deliver and optimize impactful, data-driven campaigns with precision. The Adsquare solution suite includes advanced Analytics to uncover deep customer insights, precise Activation tools for targeted audience engagement, real-time Measurement for connecting digital ad exposure to real-world consumer behavior, and transparent Attribution to credit the effectiveness of your marketing strategies.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
For more complete information about the Company, please read our disclosure documents filed on SEDAR+ at www.sedarplus.com.
FAQ
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