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illumin Adds New Chief Revenue Officer and New Senior Vice President of Marketing to Leadership Team

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illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF), a journey advertising technology company, has announced two key additions to its leadership team, effective August 2024. Liz Ritzcovan joins as Chief Revenue Officer (CRO), responsible for global sales, account management, and customer support. She brings extensive experience from roles at Hustle, Namagoo, Foursquare, and other leading advertising and marketing companies. Bridget Westerholz joins as Senior Vice President of Marketing (SVP), leveraging her experience in agencies and brands to lead global marketing efforts. Previously, she held leadership positions at SPUD and Happy Planet Foods, as well as advertising agencies like FUSE Create and DDB Canada.

CEO Simon Cairns expressed enthusiasm about the new hires, emphasizing their potential to drive focus on supporting agency and brand customers. Both new executives expressed excitement about joining illumin and contributing to its growth and market transformation.

illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF), un'azienda di tecnologia pubblicitaria in crescita, ha annunciato due nuove importanti aggiunte al suo team di leadership, con effetto da agosto 2024. Liz Ritzcovan entra come Chief Revenue Officer (CRO), responsabile delle vendite globali, della gestione dei clienti e dell'assistenza clienti. Porta con sé una vasta esperienza maturata in ruoli presso Hustle, Namagoo, Foursquare e altre importanti aziende di pubblicità e marketing. Bridget Westerholz si unisce come Senior Vice President of Marketing (SVP), utilizzando la sua esperienza in agenzie e marchi per guidare gli sforzi di marketing globale. In precedenza, ha ricoperto ruoli di leadership presso SPUD e Happy Planet Foods, così come in agenzie pubblicitarie come FUSE Create e DDB Canada.

Il CEO Simon Cairns ha espresso entusiasmo riguardo alle nuove assunzioni, sottolineando il loro potenziale nel supportare i clienti agenziali e di marca. Entrambi i nuovi dirigenti hanno manifestato eccitazione per l'ingresso in illumin e per il loro contributo alla crescita e alla trasformazione del mercato dell'azienda.

illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF), una empresa de tecnología publicitaria en crecimiento, ha anunciado dos importantes incorporaciones a su equipo de liderazgo, que entrarán en vigor en agosto de 2024. Liz Ritzcovan se une como Chief Revenue Officer (CRO), responsable de las ventas globales, la gestión de cuentas y el soporte al cliente. Aporta una amplia experiencia de roles en Hustle, Namagoo, Foursquare y otras importantes empresas de publicidad y marketing. Bridget Westerholz se une como Senior Vice President of Marketing (SVP), aprovechando su experiencia en agencias y marcas para liderar los esfuerzos de marketing global. Anteriormente, ocupó cargos de liderazgo en SPUD y Happy Planet Foods, así como en agencias de publicidad como FUSE Create y DDB Canada.

El CEO Simon Cairns expresó entusiasmo por las nuevas contrataciones, enfatizando su potencial para enfocar el apoyo a los clientes de agencias y marcas. Ambos nuevos ejecutivos expresaron su emoción por unirse a illumin y contribuir a su crecimiento y transformación en el mercado.

illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF), 성장하는 광고 기술 회사가 2024년 8월부터 리더십 팀에 두 명의 주요 인사를 추가한다고 발표했습니다. Liz Ritzcovan이 글로벌 판매, 계정 관리 및 고객 지원을 담당하는 최고 수익 책임자(CRO)로 합류합니다. 그녀는 Hustle, Namagoo, Foursquare 및 기타 선도적인 광고 및 마케팅 회사에서의 경험을 가지고 있습니다. Bridget Westerholz는 수석 마케팅 부사장(SVP)으로 합류하여 에이전시와 브랜드에서의 경험을 바탕으로 글로벌 마케팅 노력을 이끌어갑니다. 이전에는 SPUD와 Happy Planet Foods에서 리더십 직책을 맡았으며, FUSE Create 및 DDB Canada와 같은 광고 대행사에서도 근무했습니다.

CEO Simon Cairns는 새로운 인재에 대한 열정을 표명하며, 이들이 에이전시와 브랜드 고객 지원에 집중할 수 있는 잠재력을 강조했습니다. 두 명의 신임 임원 모두 illumin에 합류하게 되어 기쁘며 회사의 성장 및 시장 혁신에 기여할 수 있기를 기대하고 있다고 밝혔습니다.

illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF), une entreprise de technologie publicitaire en pleine croissance, a annoncé deux nouvelles importantes au sein de son équipe de direction, effectives à partir d'août 2024. Liz Ritzcovan rejoint l'entreprise en tant que Chief Revenue Officer (CRO), responsable des ventes mondiales, de la gestion des comptes et du support client. Elle apporte une vaste expérience acquise au sein de Hustle, Namagoo, Foursquare et d'autres grandes entreprises de publicité et de marketing. Bridget Westerholz devient Senior Vice President of Marketing (SVP), mettant à profit son expérience dans des agences et des marques pour diriger les efforts de marketing à l'échelle mondiale. Auparavant, elle a occupé des postes de direction chez SPUD et Happy Planet Foods, ainsi que dans des agences de publicité telles que FUSE Create et DDB Canada.

Le PDG Simon Cairns a exprimé son enthousiasme concernant ces nouvelles recrues, soulignant leur potentiel à soutenir les clients des agences et des marques. Les deux nouveaux cadres ont également exprimé leur joie de rejoindre illumin et de contribuer à sa croissance et à sa transformation sur le marché.

illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF), ein wachsendes Unternehmen im Bereich der Werbetechnologie, hat zwei wichtige Neuzugänge in seinem Führungsteam angekündigt, die ab August 2024 wirksam werden. Liz Ritzcovan wird Chief Revenue Officer (CRO) und ist verantwortlich für den globalen Vertrieb, das Kontomanagement und den Kundenservice. Sie bringt umfassende Erfahrungen aus Tätigkeiten bei Hustle, Namagoo, Foursquare und anderen führenden Werbe- und Marketingunternehmen mit. Bridget Westerholz wird Senior Vice President of Marketing (SVP) und nutzt ihre Erfahrungen in Agenturen und Marken, um die globalen Marketingaktivitäten zu leiten. Zuvor hatte sie Führungspositionen bei SPUD und Happy Planet Foods sowie in Werbeagenturen wie FUSE Create und DDB Canada inne.

CEO Simon Cairns äußerte sich begeistert über die neuen Einstellungen und betonte deren Potenzial zur Unterstützung von Agentur- und Marken-Kunden. Auch die beiden neuen Führungskräfte zeigten sich erfreut, illumin beizutreten und zur Wachstums- und Markttransformation des Unternehmens beizutragen.

Positive
  • Addition of experienced executives to key leadership positions
  • New CRO brings extensive experience from major advertising and marketing companies
  • New SVP of Marketing has diverse background in both agency and brand environments
  • Potential for improved sales and marketing strategies with new leadership
Negative
  • None.

New CRO and SVP Bring Deep Experience in Advertising, Agencies and Brands

TORONTO, Aug. 07, 2024 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a journey advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced the additions of a new Chief Revenue Officer and new Senior Vice President of Marketing, effective August 2024.

New Chief Revenue Officer (CRO)

Liz Ritzcovan joins illumin as Chief Revenue Officer in August 2024, taking charge of all sales, account management and customer support across illumin’s operations worldwide.

Prior to joining illumin, Ms. Ritzcovan served as Chief Revenue Officer of Hustle, a person to person reach platform used by brands, agencies, non-profits and governments to engage target audiences wherever and however they want to connect.

Ms. Ritzcovan also served as CRO for Namagoo, Foursquare, Bazaarvoice, Sizmek and Parade Media Group – all leading companies in and around advertising and marketing in their respective spaces.

Prior to her time as CRO, Ms. Ritzcovan held senior leadership positions in Yahoo Inc and Time Inc, both in marketing solutions and client services. She started her career in advertising and eventually developed her own agency.

Based in Connecticut, Ms. Ritzcovan started with the Company in August 2024.

“I am beyond thrilled to join illumin as the CRO, and be a part of this incredible team as we drive future growth and continued go-to-market transformation. Given the ever-crowded media landscape, illumin has continued to stand out as an evolved platform empowering brands and agencies to connect to the right customers, at the right time and in the right medium. I look forward to getting in market and working closely with our current customers and new prospects to drive service and results adds Ms. Ritzcovan."

New Senior Vice President of Marketing (SVP)

Bridget Westerholz joins illumin as SVP of Marketing in August 2024, leveraging off her direct experience inside of agencies and brands to take over the Company’s global marketing efforts.

Prior to joining illumin, Ms. Westerholz served as VP of Marketing for SPUD, western Canada’s leading online and retail natural grocery retailer. At SPUD, she rebuilt their brand strategy, product marketing plans and transactional campaigns to deliver best-ever results with their customers.

Prior to SPUD, Ms. Westerholz served as VP of Marketing and Sales for Happy Planet Foods, one of Canada’s largest and most loved natural food and juice companies.

Before steering brands, Ms. Westerholz also served in several leadership positions inside advertising agencies including SVP and Managing Director of FUSE Create and VP of Client Services for DDB Canada.

Commented Ms. Westerholz; "I am excited to join illumin as the SVP of Marketing. This is an incredible opportunity to be part of a dynamic team committed to innovation and excellence. I'm excited to bring my passion for storytelling and data-driven strategies to illumin and work alongside such talented professionals to understand our customer and elevate and strengthen our brand."

Simon Cairns, illumin’s Chief Executive Officer, commented, “I am very pleased to welcome two new members to the illumin leadership team and drive focus on how to best support our agency and brand customers in their success with illumin.”

About illumin:

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The Company’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Disclaimer with regard to forward-looking statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, illumin does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

For further information, please contact:

Steve Hosein
Investor Relations Coordinator
illumin Holdings Inc.
416-918-5647
investors@illumin.com
David Hanover
Investor Relations – U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com

FAQ

Who are the new executives joining illumin Holdings Inc. (ILLMF) in August 2024?

illumin Holdings Inc. (ILLMF) is adding Liz Ritzcovan as Chief Revenue Officer and Bridget Westerholz as Senior Vice President of Marketing to its leadership team in August 2024.

What is Liz Ritzcovan's background before joining illumin Holdings Inc. (ILLMF)?

Before joining illumin, Liz Ritzcovan served as Chief Revenue Officer at Hustle and held CRO positions at companies like Namagoo, Foursquare, Bazaarvoice, Sizmek, and Parade Media Group. She also had senior leadership roles at Yahoo Inc and Time Inc.

What experience does Bridget Westerholz bring to illumin Holdings Inc. (ILLMF)?

Bridget Westerholz brings experience from both brands and agencies. She previously served as VP of Marketing for SPUD, VP of Marketing and Sales for Happy Planet Foods, and held leadership positions in advertising agencies including FUSE Create and DDB Canada.

How might these new hires impact illumin Holdings Inc. (ILLMF)?

The new executives are expected to drive focus on supporting agency and brand customers, potentially improving sales and marketing strategies, and contributing to illumin's growth and market transformation with their extensive industry experience.

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