Key Initiatives Aim to Stimulate Brazil’s Innovation Culture
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Insights
The emphasis on digital innovation in Brazil, as highlighted by the ISG report, signifies a substantial shift towards integrating modern technologies in the country's core economic sectors. This shift is not just a trend but a strategic move that could redefine competitive dynamics within the Brazilian market. For investors, this suggests potential growth areas, especially in tech-related sectors and could signal upcoming investment opportunities in companies that are at the forefront of Brazil's digital transformation.
Furthermore, the focus on sustainable and inclusive development aligns with global ESG (Environmental, Social and Governance) investment trends. Providers that are capable of delivering digital solutions that also cater to these ESG criteria may attract attention from socially responsible investors. The report's identification of leaders in digital innovation services can serve as a guide for investors looking to allocate funds in companies that are likely to benefit from this digital push.
The integration of cutting-edge technologies such as AI, machine learning, IoT and advanced data analysis in Brazil's digital transformation efforts is poised to increase operational efficiencies and foster service differentiation. For businesses, this translates into enhanced capabilities to meet consumer expectations through personalized experiences, which can lead to increased customer loyalty and potentially higher revenue streams.
Extended Reality (XR) services are particularly noteworthy as they offer immersive experiences that could revolutionize sectors like retail, education and entertainment. The reference to 'Leaders' in these technologies suggests that these companies are at the innovation frontier, potentially offering investors high-growth prospects. The mention of 'Rising Stars' also indicates that there are emerging players with significant potential, which could be attractive for investors seeking high-risk, high-reward opportunities.
The report's focus on sustainable value creation within digital innovation initiatives is crucial, as it reflects a broader trend where technology intersects with sustainability. Companies that incorporate social and environmental responsibility into their business models are increasingly favored by consumers and investors alike. This trend is likely to continue, with the potential for regulatory tailwinds as governments worldwide push for more sustainable business practices.
For stakeholders, the long-term implications are significant. Companies that are able to leverage digital innovation while maintaining a commitment to sustainability could see enhanced brand reputation and customer loyalty, as well as potential benefits from government incentives aimed at promoting sustainable development. The ability of service providers to adapt to specific needs while operating responsibly can be a differentiating factor that adds to their competitive advantage.
Digital innovation is poised to transform
SÃO PAULO--(BUSINESS WIRE)-- Digital innovation is attracting immense attention from Brazil’s private and public sectors as the country seeks to use modern technologies to change processes, products and services in various sectors of the economy and society, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
The 2023 ISG Provider Lens™ Digital Business Innovation Services report for
“Service providers are playing a pivotal role in Brazil’s digital transformation by offering brand- and value-oriented strategies,” said Shafqat Azim, ISG partner and
Local providers have established centers of excellence (CoEs) that create future value for companies by reimagining, restructuring and renewing business functions, the ISG report says. These providers are choosing partners that share similar values and objectives and are able to collaborate through agile, cross-functional teams to deliver digital solutions with speed and quality, the report says.
According to the ISG report, the best-performing providers interconnect people, processes and cutting-edge technologies. They understand and evaluate the business through data analysis, co-create design and propose recurring innovation strategies that deliver tangible results.
Top providers also have a firm grasp on consumer expectations, create initiatives relevant to CX and evaluate the best technological solutions to address current problems, the report says. These solutions may incorporate innovative technologies such as AI, machine learning, IoT and advanced data analysis to improve efficiency, personalization and service differentiation, and use augmented reality (AR) and virtual reality (VR) technologies to further enhance customer experience, ISG says.
“Brazilian enterprises are looking for providers that can adapt to their specific needs and expectations and offer personalized and future-oriented approaches,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “The goal is to create sustainable value while operating with a sense of social and environmental responsibility.”
The report also examines how providers in
The 2023 ISG Provider Lens™ Digital Business Innovation Services report for
The report names Accenture and Globant as Leaders in all three quadrants, while BRQ, Deloitte Digital, GhFly, MadeinWeb and Stefanini are named as Leaders in two quadrants each. ARVORE, Brivia, Cadastra, CI&T, Deal, FCamara, ilegra, Logicalis, Nação Digital, T-Systems, Virtual.Town, Vitrio and YDreams Global are named as Leaders in one quadrant each.
In addition, Driven.CX is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants, while TIVIT is named as a Rising Star in one quadrant.
Customized versions of the report are available from BRQ, MadeinWeb and Spassu.
The 2023 ISG Provider Lens™ Digital Business Innovation Services report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240221853675/en/
Press:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
Source: Information Services Group, Inc.
FAQ
What does the ISG Provider Lens™ report focus on in Brazil?
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