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ISG to Evaluate Salesforce Ecosystem Partners Worldwide

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Information Services Group (ISG) has launched a research study examining Salesforce ecosystem service providers, with results to be published in ISG Provider Lens™ reports for Brazil, Germany, the U.K., and U.S. markets in April 2025. The study will focus on Salesforce implementation and managed application services, particularly emphasizing generative AI integration through Salesforce Data Cloud, Einstein AI, and Agentforce.

The research will evaluate over 150 Salesforce partners across six key quadrants: AI-Powered Multicloud Implementation, Core Clouds Implementation for Midmarket, Marketing and Commerce Implementation, Managed Services for Large Enterprises, Managed Services for Midmarket, and Industry Clouds Implementation.

Il Information Services Group (ISG) ha lanciato uno studio di ricerca che esamina i fornitori di servizi dell'ecosistema Salesforce, i cui risultati saranno pubblicati nei rapporti ISG Provider Lens™ per i mercati del Brasile, della Germania, del Regno Unito e degli Stati Uniti nell'aprile 2025. Lo studio si concentrerà sull'implementazione di Salesforce e sui servizi applicativi gestiti, enfatizzando in particolare l'integrazione dell'IA generativa attraverso Salesforce Data Cloud, Einstein AI e Agentforce.

La ricerca valuterà oltre 150 partner Salesforce in sei quadranti chiave: Implementazione Multicloud Potenziata dall'IA, Implementazione dei Core Clouds per il Mercato Medio, Implementazione di Marketing e Commercio, Servizi Gestiti per Grandi Aziende, Servizi Gestiti per il Mercato Medio e Implementazione dei Clouds Settoriali.

Information Services Group (ISG) ha lanzado un estudio de investigación que examina a los proveedores de servicios del ecosistema de Salesforce, cuyos resultados se publicarán en los informes de ISG Provider Lens™ para los mercados de Brasil, Alemania, Reino Unido y EE. UU. en abril de 2025. El estudio se centrará en la implementación de Salesforce y en los servicios de aplicaciones gestionadas, haciendo hincapié en la integración de IA generativa a través de Salesforce Data Cloud, Einstein AI y Agentforce.

La investigación evaluará a más de 150 socios de Salesforce en seis cuadrantes clave: Implementación Multinube Potenciada por IA, Implementación de Núcleos para el Mercado Medio, Implementación de Marketing y Comercio, Servicios Gestionados para Grandes Empresas, Servicios Gestionados para el Mercado Medio y Implementación de Nubes por Industria.

정보 서비스 그룹(ISG)은 세일즈포스 생태계 서비스 제공업체를 조사하는 연구를 시작했으며, 그 결과는 2025년 4월에 브라질, 독일, 영국, 미국 시장을 위한 ISG 제공업체 랜즈(ISG Provider Lens™) 보고서에 발표될 예정입니다. 이번 연구는 세일즈포스 구현 및 관리형 애플리케이션 서비스에 초점을 맞추고, 특히 세일즈포스 데이터 클라우드, 아인슈타인 AI, 에이전트포스를 통한 생성적 AI 통합을 강조합니다.

이 연구는 여섯 개의 주요 quadrants에서 150개 이상의 세일즈포스 파트너를 평가할 것입니다: AI 기반 멀티클라우드 구현, 중소기업을 위한 코어 클라우드 구현, 마케팅 및 상거래 구현, 대기업을 위한 관리 서비스, 중소기업을 위한 관리 서비스, 산업 클라우드 구현.

Information Services Group (ISG) a lancé une étude de recherche examinant les fournisseurs de services de l'écosystème Salesforce, dont les résultats seront publiés dans les rapports ISG Provider Lens™ pour les marchés du Brésil, d'Allemagne, du Royaume-Uni et des États-Unis en avril 2025. L'étude se concentrera sur l'implémentation de Salesforce et les services d'applications gérées, en mettant particulièrement l'accent sur l'intégration de l'IA générative via Salesforce Data Cloud, Einstein AI et Agentforce.

La recherche évaluera plus de 150 partenaires Salesforce à travers six quadrants clés : mise en œuvre multicloud alimentée par l'IA, mise en œuvre des clouds principaux pour le marché des PME, mise en œuvre de marketing et de commerce, services gérés pour les grandes entreprises, services gérés pour le marché des PME et mise en œuvre de clouds sectoriels.

Die Information Services Group (ISG) hat eine Forschungsstudie gestartet, die die Dienstleister des Salesforce-Ökosystems untersucht. Die Ergebnisse werden im April 2025 in den ISG Provider Lens™-Berichten für die Märkte Brasilien, Deutschland, das Vereinigte Königreich und die USA veröffentlicht. Die Studie wird sich auf die Implementierung von Salesforce und verwaltete Anwendungsservices konzentrieren, insbesondere auf die Integration von generativer KI über den Salesforce Data Cloud, Einstein AI und Agentforce.

Die Forschung wird über 150 Salesforce-Partner in sechs wichtigen Quadranten bewerten: KI-gestützte Multicloud-Implementierung, Implementierung der Core Clouds für den Mittelstand, Implementierung von Marketing und Handel, Managed Services für große Unternehmen, Managed Services für den Mittelstand und Implementierung von Branchen-Clouds.

Positive
  • Comprehensive market research covering multiple major markets (Brazil, Germany, UK, US)
  • Focus on emerging technologies like generative AI integration indicates forward-looking analysis
  • Large sample size of over 150 Salesforce partners ensures thorough market coverage
Negative
  • None.

Upcoming ISG Provider Lens™ report will assess the relative strengths and weaknesses of providers in the Salesforce ecosystem

STAMFORD, Conn.--(BUSINESS WIRE)-- Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining service providers supporting enterprise use of the Salesforce customer relationship management platform, including emerging new uses of generative AI (GenAI).

The study results will be published in a series of comprehensive ISG Provider Lens™ reports, called Salesforce Ecosystem Partners 2025, covering Brazil, Germany, the U.K. and the U.S., scheduled for release in April 2025. The reports will cover providers of Salesforce implementation and managed application services, supporting multi-cloud environments and automating marketing functions for large and midsize enterprises.

Enterprise buyers will be able to use information from the reports to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.

“Generative AI is becoming a key part of almost all enterprise applications today,” said Aman Muglani, senior director and principal analyst, ISG Provider Lens Research. “This year, the expansion of the Salesforce Data Cloud, Einstein, Einstein AI, and Agentforce product lines is a factor in our analysis.”

The landscape of large enterprises’ business functions is becoming more complex, as the demands on their businesses for greater delivery capabilities increase. These enterprises are demanding tighter, more cohesive integration of the functionality their applications provide with the data they use. The result is greater requirements on applications running on the Salesforce platform to deliver business results.

ISG has distributed surveys to more than 150 Salesforce ecosystem partners serving the Brazil, Germany, U.K. and U.S. markets. Working in collaboration with ISG’s global advisors, the research team will produce six quadrants representing the Salesforce services the typical enterprise buys based on ISG’s experience working with its clients. The six quadrants are:

  • AI-Powered Multicloud Implementation and Integration Services — Large Enterprises evaluating providers of services for implementing Salesforce applications and integrating with the ever-larger data repositories used by large global businesses.
  • Implementation Services for Core Clouds and AI Agents — Midmarket assessing providers that specialize in implementing Salesforce Sales Cloud, Service Cloud, Commerce Cloud and Experience Cloud for midsize and some smaller enterprises, where integration requirements typically are lower. The quadrant will also assess proof-of-concept demonstrations of autonomous AI agents, including Agentforce.
  • Implementation Services for Marketing and Commerce with AI Enablement covering specialists in implementing Salesforce Marketing and Salesforce Commerce Cloud. Implementations range from limited real-time integrations to complex projects, such as using Salesforce Marketing Cloud for advanced e-commerce and omnichannel marketing.
  • Managed Application Services — Large Enterprises evaluating providers of managed services for maintenance and support functions, including monitoring, remote support and centralized management of Salesforce applications, typically for clients with complex application landscapes that include solutions from many software vendors.
  • Managed Application Services — Midmarket assessing providers of maintenance and support services for midmarket clients, which in most cases have lower integration requirements and a more regional focus.
  • Implementation Services for Industry Clouds covers providers that focus on implementing Salesforce industry cloud products such as Financial Services Cloud and Health Cloud, often using industry-specific skills and accelerators.

Geographically focused reports from the study will cover the global Salesforce Ecosystem Partners market and examine products and services available in Brazil, Germany, the U.K. and the U.S. ISG analysts Marcio Tabach (Brazil), Roman Pelzel (U.K. and Germany) and Rodrigo Barreto (U.S.) will serve as lead authors of the reports.

A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as Salesforce Ecosystem Partners wishing to be included in the study may contact ISG.

All 2025 ISG Provider Lens™ evaluations feature expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research. Enterprise customers wishing to share their experience about a specific provider or vendor are encouraged to register here to receive a personalized survey URL. Participants will receive a copy of this report in return for their feedback.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

Press Contacts:

Will Thoretz, ISG

+1 203 517 3119

will.thoretz@isg-one.com

Julianna Sheridan, Matter Communications for ISG

+1 978-518-4520

isg@matternow.com

Source: Information Services Group, Inc.

FAQ

When will ISG release its Salesforce Ecosystem Partners 2025 report?

The ISG Provider Lens™ Salesforce Ecosystem Partners 2025 reports are scheduled for release in April 2025.

What markets will ISG's Salesforce ecosystem study cover?

The study will cover Brazil, Germany, the United Kingdom, and the United States markets.

How many Salesforce ecosystem partners is ISG surveying for this study?

ISG has distributed surveys to more than 150 Salesforce ecosystem partners across the target markets.

What are the main quadrants in ISG's Salesforce ecosystem analysis?

The study includes six quadrants: AI-Powered Multicloud Implementation, Core Clouds Implementation for Midmarket, Marketing and Commerce Implementation, Managed Services for Large Enterprises, Managed Services for Midmarket, and Industry Clouds Implementation.

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