ISG Launches ISG Market Lens™ Research Offering
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Insights
The launch of ISG Market Lens™ represents a significant enhancement in the availability of granular data and analysis for stakeholders in the IT and business services industry. The ability to access a comprehensive view of both enterprise buying plans and provider responses is crucial for understanding the evolving demands of the market. This new service could lead to more informed strategic planning and investment decisions within the sector.
For businesses operating within this space, the implications are multi-fold. The actionable insights provided by ISG Market Lens™ could lead to optimized service offerings, improved competitive positioning and ultimately, a potential increase in market share. The emphasis on trends such as artificial intelligence, cybersecurity and global capability centers indicates a focus on emerging technologies that are reshaping the industry landscape.
Additionally, the inclusion of contract awards and staffing levels as part of the market activity indicators suggests that subscribers will have a nuanced understanding of operational benchmarks. This level of detail can be instrumental in forecasting future market developments and aligning business strategies accordingly.
The introduction of ISG Market Lens™ is expected to have a tangible impact on the financial health of companies within the IT and business services sector. The service's in-depth analysis and real-time insights can facilitate better resource allocation and might contribute to more efficient capital deployment for firms seeking to capitalize on identified trends.
From an investment perspective, the data provided by ISG Market Lens™ could be a valuable tool for investors looking to gauge the performance and potential of companies in this sector. By analyzing market activity indicators and commercial trends, investors can make more data-driven decisions. The ability to download complete data sets further empowers stakeholders to conduct their own analysis, potentially leading to more nuanced investment strategies.
It is important to note that while the service offers a wealth of information, the interpretation and application of these insights will vary among users. The true value for investors and companies will depend on their ability to effectively integrate this intelligence into their financial models and strategic initiatives.
ISG Market Lens™ appears to be a strategic tool for navigating the complex landscape of IT and business services. The focus on cutting-edge topics like artificial intelligence and cybersecurity reflects the industry's shift towards high-value, technology-driven services. Understanding these trends is essential for technology firms to remain competitive and for stakeholders to recognize growth opportunities.
The service's emphasis on primary research studies, industry trends and market activity indicators suggests a comprehensive approach to market intelligence. This could be particularly beneficial for technology leaders and product managers in aligning their development roadmaps with market needs. For instance, insights into healthcare transformation and smart manufacturing could inform the creation of targeted solutions for these verticals.
Moreover, the educational aspect of the service, through analyst-led briefings, highlights an understanding that the value of data is greatly enhanced by expert interpretation. This could help bridge the gap between raw data and actionable intelligence, enabling technology firms to make decisions that are both data-driven and contextually informed.
New market intelligence service provides comprehensive view of enterprise buying plans and behavior, and how IT and business services industry is responding to demand
The new subscription service allows users to understand the market trends that are shaping enterprise buying intentions and behavior, and how the IT and business services industry is responding to meet current and future demand. The offering includes access to a self-service data platform and analyst inquiries and briefings.
“ISG Market Lens creates a 360-degree view of the industry by providing real-time buyer behavior insights and market activity indicators,” said John Boccuzzi, Jr., partner and president, ISG Research. “Clients can access unmatched data and expert interpretation to inform strategic planning and executive decision-making.”
The product includes insights gathered from primary research studies on topics including artificial intelligence, cybersecurity and global capability centers; ISG research on industry trends such as smart manufacturing, healthcare transformation and cost optimization; and deep-dive analysis of ISG data on market activity indicators, including contract awards, commercial trends and provider staffing levels.
ISG Market Lens subscribers are able to access complete, downloadable data sets and research on ISG’s proprietary platform, in addition to primary research study results and market activity briefs. ISG analysts provide education and data validation through analyst-led briefings.
“ISG Market Lens is a comprehensive portfolio of primary research studies and market data that, together, paint a full picture of the enterprise drivers that impact market demand and pricing,” said Paul Reynolds, ISG Chief Research Officer. “The powerful combination of ISG data and expert analysis provides an unprecedented level of insight into the dynamics of the IT and business services industry.”
Selected insights and findings from ISG Market Lens research are delivered in a free weekly ISG Index™ Insider briefing and on the quarterly ISG Index™ call.
Additional information about ISG Market Lens is available on this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240215124115/en/
Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG
+1 978-518-4520
isg@matternow.com
Source: Information Services Group, Inc.
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