GenAI Cloud Requirements Fuel AWS Ecosystem in Brazil
According to a new ISG Provider Lens™ report, Brazilian enterprises are increasingly seeking secure, scalable cloud platforms for generative AI (GenAI) applications, driving growth in the AWS ecosystem. While most companies are still in the proof-of-concept phase, there's significant interest in automating administrative tasks and improving customer interactions through chatbots.
The report highlights that application modernization, data modernization, and cloud migration are key drivers of AWS adoption in Brazil. Companies are also focusing on data governance and cost optimization through FinOps practices. The study evaluates 43 providers across five quadrants, with Accenture and dataRain emerging as Leaders in four quadrants each.
Secondo un nuovo rapporto ISG Provider Lens™, le imprese brasiliane stanno cercando sempre più piattaforme cloud sicure e scalabili per applicazioni di intelligenza artificiale generativa (GenAI), favorendo la crescita dell'ecosistema AWS. Sebbene la maggior parte delle aziende sia ancora nella fase di prova del concetto, c'è un notevole interesse nell'automazione dei compiti amministrativi e nel miglioramento delle interazioni con i clienti tramite chatbot.
Il rapporto evidenzia che la modernizzazione delle applicazioni, la modernizzazione dei dati e la migrazione al cloud sono fattori chiave per l'adozione di AWS in Brasile. Le aziende stanno inoltre concentrandosi sulla governance dei dati e sull'ottimizzazione dei costi attraverso pratiche di FinOps. Lo studio valuta 43 fornitori in cinque quadranti, con Accenture e dataRain che emergono come Leader in quattro quadranti ciascuno.
Según un nuevo informe de ISG Provider Lens™, las empresas brasileñas están buscando cada vez más plataformas cloud seguras y escalables para aplicaciones de inteligencia artificial generativa (GenAI), impulsando el crecimiento en el ecosistema de AWS. Aunque la mayoría de las empresas aún se encuentra en la fase de prueba de concepto, hay un interés significativo en la automatización de tareas administrativas y en la mejora de las interacciones con los clientes a través de chatbots.
El informe destaca que la modernización de aplicaciones, la modernización de datos y la migración a la nube son impulsores clave de la adopción de AWS en Brasil. Las empresas también se centran en la gobernanza de datos y en la optimización de costos a través de prácticas de FinOps. El estudio evalúa a 43 proveedores en cinco cuadrantes, con Accenture y dataRain emergiendo como Líderes en cuatro cuadrantes cada uno.
새로운 ISG Provider Lens™ 보고서에 따르면, 브라질 기업들은 생성형 AI(GenAI) 애플리케이션을 위한 안전하고 확장 가능한 클라우드 플랫폼을 점점 더 많이 찾고 있으며, 이는 AWS 생태계의 성장을 촉진하고 있습니다. 대부분의 기업이 아직 개념 증명 단계에 있지만, 관리 작업 자동화 및 챗봇을 통한 고객 상호작용 개선에 대한 관심이 상당히 높습니다.
이 보고서는 애플리케이션 현대화, 데이터 현대화 및 클라우드 마이그레이션이 브라질에서 AWS 수용의 주요 동력임을 강조합니다. 기업들은 또한 데이터 거버넌스와 FinOps 관행을 통한 비용 최적화에 중점을 두고 있습니다. 이 연구는 5개의 쿼드런트에 걸쳐 43개의 공급업체를 평가하며, Accenture와 dataRain이 각각 4개의 쿼드런트에서 리더로 떠오르고 있습니다.
Selon un nouveau rapport ISG Provider Lens™, les entreprises brésiliennes recherchent de plus en plus des plateformes cloud sécurisées et évolutives pour des applications d'intelligence artificielle générative (GenAI), stimulant ainsi la croissance de l'écosystème AWS. Bien que la plupart des entreprises soient encore dans la phase de preuve de concept, un intérêt significatif se manifeste pour l'automatisation des tâches administratives et l'amélioration des interactions clients via des chatbots.
Le rapport souligne que la modernisation des applications, la modernisation des données et la migration vers le cloud sont des moteurs clés de l'adoption d'AWS au Brésil. Les entreprises se concentrent également sur la gouvernance des données et l'optimisation des coûts grâce à des pratiques de FinOps. L'étude évalue 43 fournisseurs à travers cinq quadrants, avec Accenture et dataRain se démarquant comme Leaders dans quatre quadrants chacun.
Ein neuer Bericht des ISG Provider Lens™ zeigt, dass brasilianische Unternehmen zunehmend sicherere und skalierbare Cloud-Plattformen für Anwendungen der generativen KI (GenAI) suchen, was das Wachstum im AWS-Ökosystem antreibt. Während die meisten Unternehmen noch in der Konzeptnachweis-Phase sind, besteht ein bedeutendes Interesse an der Automatisierung administrativer Aufgaben und der Verbesserung der Kundeninteraktionen durch Chatbots.
Der Bericht hebt hervor, dass die Modernisierung von Anwendungen, die Modernisierung von Daten und die Cloud-Migration entscheidende Treiber für die AWS-Akzeptanz in Brasilien sind. Unternehmen konzentrieren sich auch auf die Datenverwaltung und die Kostenoptimierung durch FinOps-Praktiken. Die Studie bewertet 43 Anbieter in fünf Quadranten, wobei Accenture und dataRain in jeweils vier Quadranten als Führer hervorgehoben werden.
- Growing demand for AWS cloud services driven by GenAI requirements
- Increasing adoption of application and data modernization services
- Rising market for managed services and cost optimization solutions
- Most Brazilian companies still in early stages of GenAI implementation
- Companies facing challenges with data quality and governance
Insights
The surge in GenAI adoption in Brazil's AWS ecosystem marks a significant shift in cloud infrastructure demands. The focus on proofs of concept rather than full-scale deployments indicates a cautious but strategic approach to AI implementation. Key market opportunities emerge in data modernization, mainframe migration and FinOps services.
The competitive landscape shows intense consolidation with established leaders like Accenture and dataRain dominating multiple service quadrants. This market structure suggests potential pricing pressures and service commoditization, though specialized providers maintain strong positions in niche segments.
The emphasis on cost optimization and GreenOps services indicates evolving client priorities beyond pure technical capabilities. This trend could impact service provider margins while creating opportunities for differentiation through sustainability and efficiency offerings.
Companies turn to providers for cloud capacity, migration help, data modernization to turn AI hopes into reality, ISG Provider Lens™ report says
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Enterprises in
The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for
“It is widely expected that GenAI will become indispensable in nearly every sector in Brazil,” said Anay Nawathe, ISG cloud delivery lead for the
Most Brazilian companies interested in GenAI have not done large-scale rollouts but are conducting proofs of concept to understand its potential applications, the report says. One major area of interest is automation of routine administrative tasks such as processing and analyzing large volumes of data to help companies make better decisions, faster. Another is the creation of chatbots and virtual assistants to improve interactions with customers.
Rising demand for application modernization also is fueling cloud adoption in
A growing number of Brazilian organizations are pursuing data modernization projects using cloud-based analytics, with an eye toward better AI implementations. Often, they need to move incomplete, isolated, low-quality data into high-quality structured databases for AI-enabled applications such as automated testing and code refactoring. Companies are also seeking data governance services, which can ensure data is collected, stored and used ethically and responsibly.
“Effective data governance minimizes the risks of inaccurate information and protects against unauthorized access,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Providers help companies use AWS resources while complying with governance regulations.”
Demand for cost optimization is also expanding the managed services market in
The report also examines other trends affecting the AWS ecosystem in
For more insights into the AWS-related challenges faced by enterprises in
The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for
The report names Accenture and dataRain as Leaders in four quadrants each. It names BRLink, Compass UOL, Dedalus, IPSense, Logicalis and TIVIT as Leaders in three quadrants each. Capgemini, Darede, Embratel, Nextios and SoftwareOne are named as Leaders in two quadrants each. A3Data, Extreme Group, GFT, MIGNOW, Sky.One, ST IT Cloud, T-Systems and Wipro are named as Leaders in one quadrant each.
In addition, Embratel, MadeInWeb and TCS are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
Customized versions of the report are available from Compass UOL, Darede, dataRain, Embratel, ST IT Cloud and T-Systems.
In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2024 among AWS ecosystem providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
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FAQ
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