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GenAI Accelerates Brazilian Workplace Transformation

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Brazilian enterprises are embracing generative AI (GenAI) to enhance workplace efficiency and innovation, according to ISG's 2024 Future of Work Services report. Large companies are leading GenAI adoption despite challenges in infrastructure, training, and data security. The transformation includes maintaining hybrid work practices post-pandemic, implementing digital collaboration tools, and investing in employee well-being programs.

Companies are deploying advanced technologies like chatbots and RPA in HR and finance. While smaller firms face adoption challenges due to economic constraints, many organizations remain committed to workplace digital transformation. The report highlights trends in device lifecycle management, sustainability initiatives, and the shift from SLA to XLA metrics-based agreements.

Le imprese brasiliane stanno adottando l'AI generativa (GenAI) per migliorare l'efficienza e l'innovazione sul posto di lavoro, secondo il report ISG sui servizi per il futuro del lavoro 2024. Le grandi aziende sono in testa nell'adozione della GenAI nonostante le sfide legate all'infrastruttura, alla formazione e alla sicurezza dei dati. La trasformazione include il mantenimento delle pratiche di lavoro ibride nel post-pandemia, l'implementazione di strumenti di collaborazione digitale e gli investimenti nei programmi di benessere dei dipendenti.

Le aziende stanno utilizzando tecnologie avanzate come chatbot e RPA nella gestione delle risorse umane e nella finanza. Sebbene le piccole imprese affrontino sfide nell’adozione a causa di vincoli economici, molte organizzazioni rimangono impegnate nella trasformazione digitale del posto di lavoro. Il report evidenzia le tendenze nella gestione del ciclo di vita dei dispositivi, le iniziative di sostenibilità e il passaggio da accordi basati su SLA a quelli basati su metriche XLA.

Las empresas brasileñas están adoptando IA generativa (GenAI) para mejorar la eficiencia y la innovación en el lugar de trabajo, según el informe de ISG sobre los servicios del futuro del trabajo 2024. Las grandes empresas lideran la adopción de GenAI a pesar de los desafíos en infraestructura, capacitación y seguridad de datos. La transformación incluye el mantenimiento de prácticas laborales híbridas post-pandemia, la implementación de herramientas de colaboración digital y la inversión en programas de bienestar para los empleados.

Las empresas están desplegando tecnologías avanzadas como chatbots y RPA en recursos humanos y finanzas. Si bien las pequeñas empresas enfrentan desafíos de adopción debido a limitaciones económicas, muchas organizaciones siguen comprometidas con la transformación digital del lugar de trabajo. El informe destaca tendencias en la gestión del ciclo de vida de los dispositivos, iniciativas de sostenibilidad y el cambio de acuerdos basados en SLA a acuerdos basados en métricas XLA.

브라질 기업들은 생성 AI(GenAI)를 도입하여 직장 내 효율성과 혁신을 향상하고 있다고 ISG의 2024년 미래 직장 서비스 보고서가 전합니다. 대기업들이 인프라, 교육 및 데이터 보안의 어려움에도 불구하고 GenAI 도입을 선도하고 있습니다. 이러한 변화는 팬데믹 이후 하이브리드 근무 방식을 유지하고, 디지털 협업 도구를 구현하며, 직원 복지 프로그램에 투자하는 것을 포함합니다.

기업들은 인사 및 재무 분야에서 챗봇과 RPA와 같은 고급 기술을 배치하고 있습니다. 소규모 기업은 경제적 제약으로 인해 채택에 어려움을 겪고 있지만, 많은 조직들이 직장 디지털 혁신에 전념하고 있습니다. 이 보고서는 장치 생애 주기 관리, 지속 가능성 이니셔티브 및 SLA에서 XLA 지표 기반 계약으로의 전환에 대한 트렌드를 강조하고 있습니다.

Les entreprises brésiliennes adoptent l'IA générative (GenAI) pour améliorer l'efficacité et l'innovation sur le lieu de travail, selon le rapport ISG sur l'avenir des services de travail pour 2024. Les grandes entreprises mènent l'adoption de GenAI malgré des défis en matière d'infrastructure, de formation et de sécurité des données. La transformation comprend le maintien de pratiques de travail hybrides après la pandémie, la mise en œuvre d'outils de collaboration numériques et des investissements dans des programmes de bien-être pour les employés.

Les entreprises déploient des technologies avancées telles que des chatbots et de l'automatisation des processus robotiques (RPA) dans les ressources humaines et la finance. Bien que les petites entreprises rencontrent des défis d'adoption en raison de contraintes économiques, de nombreuses organisations restent engagées dans la transformation numérique du lieu de travail. Le rapport souligne les tendances en matière de gestion du cycle de vie des appareils, d'initiatives de durabilité et de passage d'accords basés sur des SLA à des accords basés sur des métriques XLA.

Brasilianische Unternehmen nutzen generative KI (GenAI), um die Effizienz und Innovation am Arbeitsplatz zu steigern, so der ISG-Bericht über die Zukunft der Arbeitsdienste 2024. Große Unternehmen führen die GenAI-Einführung an, trotz Herausforderungen in Bezug auf Infrastruktur, Schulung und Datensicherheit. Die Transformation umfasst die Beibehaltung hybrider Arbeitspraktiken nach der Pandemie, die Implementierung digitaler Kollaborationstools und Investitionen in Programme zur Mitarbeiterwohlfahrt.

Unternehmen setzen fortschrittliche Technologien wie Chatbots und RPA in der Personal- und Finanzverwaltung ein. Während kleinere Unternehmen aufgrund wirtschaftlicher Einschränkungen Herausforderungen bei der Einführung haben, bleiben viele Organisationen der digitalen Transformation am Arbeitsplatz verpflichtet. Der Bericht hebt Trends im Gerätemanagement, nachhaltige Initiativen und den Übergang von SLA- zu XLA-metrikbasierter Vereinbarungen hervor.

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Large firms start adopting GenAI for greater agility, productivity as remote work, new technologies reshape work practices, ISG Provider Lens™ report says

SÃO PAULO--(BUSINESS WIRE)-- Enterprises in Brazil are beginning to use generative AI (GenAI) to increase workplace efficiency and innovation as part of broader transformations of work, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens™ Future of Work Services report for Brazil finds that companies are initially using GenAI to increase agility and productivity by automating tasks, giving professionals more time to do creative work. Brazilian firms, especially large ones, are adopting GenAI despite the challenges of investing in infrastructure, training employees and addressing data privacy and security concerns.

“GenAI adoption is the latest dimension of workplace transformations triggered by new technologies, changing expectations and economic and social forces,” said Dee Anthony, Americas lead, Future of Work, for ISG. “Providers are heavily investing in solutions to help Brazilian companies join this trend,” Anthony added.

In Brazil, as in other countries, many enterprises have maintained hybrid work practices begun during the COVID-19 pandemic, the report says. They are adopting models that combine face-to-face and remote work to retain employees and cut operating costs, often implementing videoconferencing platforms, project management tools and virtual workspaces. These initiatives continue despite conflicts in some companies caused by the persistence of a traditional corporate culture that values physical presence.

Many enterprises are investing in employee well-being and professional development programs, a particularly important practice in Brazil, where social and economic inequality can affect worker engagement, ISG says. The programs include partnerships with universities and establishment of innovation labs where young people can find training opportunities, which may facilitate direct hiring.

Workplace transformations have led companies to invest in a wide range of technologies in and beyond IT, including advanced chatbots and robotic process automation (RPA) in areas such as HR and finance, the report says. In Brazil, small and midsize companies face challenges in adopting new technologies, often due to economic instability, so they often seek creative solutions to maximize limited resources.

Enterprises in Brazil, as in other countries, also face growing pressure to adopt sustainable practices that align with consumers’ expectations, ISG says. Many Brazilian companies are more focused on sustainability around socioeconomic issues than around carbon emissions, introducing training, education and inclusion programs.

“Workplaces are changing in Brazil despite cultural and structural challenges,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Many organizations remain committed to the digital transformation of work.”

The report also examines other trends affecting enterprise workplace strategies in Brazil, including the growing importance of device lifecycle management for sustainability and enterprises’ shift from traditional SLA agreements to ones based on XLA metrics.

For more insights into the workplace challenges Brazilian enterprises face, see the ISG Provider Lens™ Focal Points briefing here.

The 2024 ISG Provider Lens™ Future of Work Services report for Brazil evaluates the capabilities of 30 providers across five quadrants: Workplace Strategy and Enablement Services, Collaboration and Next-gen Experience Services, Managed End-user Technology Services, Continuous Productivity Services (including Next-gen Service Desk) and Smart and Sustainable Workplace Services.

The report names DXC Technology and Stefanini as Leaders in all five quadrants. It names Kyndryl, Unisys and Wipro as Leaders in four quadrants each. Atos, TCS and TIVIT are named as Leaders in three quadrants each, and Accenture and TCS in two quadrants each. Algar Tech MSP, Capgemini and Getronics are named as Leaders in one quadrant each.

In addition, Atos is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. Deloitte, Getronics, HCLTech and Unisys are named as Rising Stars in one quadrant each.

Customized versions of the report are available from Getronics and Unisys.

In the area of customer experience, HCLTech is named the global ISG CX Star Performer for 2024 among workplace providers. HCLTech earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

The 2024 ISG Provider Lens™ Future of Work Services report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

Press Contacts:

Will Thoretz, ISG

+1 203 517 3119

will.thoretz@isg-one.com

Thábata Mondoni, Mondoni Press for ISG

Mobile: +55 11 98671 5652

thabata@mondonipress.com.br

Source: Information Services Group, Inc.

FAQ

How is GenAI transforming workplaces in Brazil according to ISG (III)?

According to ISG's 2024 report, Brazilian enterprises are using GenAI to increase workplace efficiency by automating tasks, allowing professionals more time for creative work, despite challenges in infrastructure, training, and data security.

What workplace trends did ISG (III) identify in Brazil for 2024?

ISG identified key trends including hybrid work adoption, implementation of digital collaboration tools, focus on employee well-being programs, deployment of advanced chatbots and RPA, and emphasis on sustainability initiatives.

Which companies were named Leaders in ISG's (III) 2024 Brazil workplace services report?

DXC Technology and Stefanini were named Leaders in all five quadrants, while Kyndryl, Unisys, and Wipro were named Leaders in four quadrants each.

What challenges do Brazilian companies face in workplace transformation according to ISG (III)?

Companies face challenges including traditional corporate culture resistance to remote work, economic instability affecting technology adoption (especially for small and midsize firms), and data privacy and security concerns.

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