Disruptions Intensify Need for Holistic Change Management
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Insights
Organizational Change Management (OCM) platforms are becoming increasingly important as enterprises navigate the complexities of digital transformation and changing workforce dynamics. The report highlights a trend towards holistic OCM systems that offer end-to-end management capabilities. This shift is likely to influence the strategies of companies that specialize in OCM solutions, potentially affecting their market positioning and investment attractiveness. As enterprises seek comprehensive OCM platforms, providers who can offer integrated, user-friendly and effective tools may gain a competitive edge, potentially impacting their stock valuations and market share.
Furthermore, the integration of OCM software with other enterprise systems such as HR, CRM and learning management platforms suggests a trend towards more interconnected enterprise solutions. This development has implications for the broader technology sector, as it may drive demand for more integrated software systems, influencing the strategic direction of software development companies and their partnerships.
The limited number of holistic OCM platforms presents a growth opportunity for providers in this niche market. As the report indicates a higher success rate for projects using comprehensive OCM platforms, investors might look for companies that are developing or enhancing their OCM solutions. The potential for increased demand for such platforms could lead to revenue growth for these companies, which could be reflected in their future financial performance.
The mention of 'Leaders' and 'Rising Stars' in the OCM space also provides investors with key players to monitor. The performance of these companies could serve as an indicator of the sector's growth trajectory. With the OCM market still emerging, early investment in companies that are recognized as innovators or that have high future potential could be strategically significant for investors looking for growth opportunities in the tech sector.
The inclusion of AI and ML in OCM platforms signifies a trend towards the automation of change management processes. As organizations increasingly rely on data-driven insights for decision-making, the role of intelligent technologies in facilitating organizational change is poised to expand. This technological evolution could lead to a shift in the skills required for change management professionals and may influence the hiring and training practices within enterprises.
Additionally, the focus on improving employee experience through personalized change journeys and real-time feedback mechanisms indicates a user-centric approach to technology adoption. This shift could have far-reaching implications for the way technology providers design and market their products, emphasizing user engagement and satisfaction as key factors for successful change management.
With few platforms available for end-to-end management, most enterprises navigate organizational change using separate tools, ISG Provider Lens™ report says
The 2023 ISG Provider Lens™ OCM Platforms and Tools global report finds digital transformation, new workforce trends and changes in global business have forced many companies to craft strategies for implementing and sustaining change. Comprehensive OCM platforms, which cover an entire change initiative and track data and project assessments from beginning to end, can help organizations effectively manage such projects, the report says.
“Enterprise change is difficult if it is not done right,” said Randy Geoghagan, ISG partner and leader, Enterprise Change. “Projects carried out using holistic OCM have a much higher success rate.”
However, because there are a limited number of OCM platforms, most organizations bolt together tools built for functions such as training, project management and unified communications and collaboration (UCC), ISG says.
As the availability of purpose-built OCM platforms expands, enterprises will be able to gain several benefits, the report says. By giving team members more ways to participate and provide feedback, end-to-end OCM systems increase employee engagement and allow it to be measured in real time. Holistic OCM also prevents rework and reduces costs by automating, tracking and analyzing outcomes. Such platforms can also improve compliance with regulations for managing change and informing employees.
OCM platforms are increasingly designed around providing the best possible employee experience, using features such as social learning tools, real-time feedback channels and personalized change journeys that employees can track, ISG says. AI and ML are also increasingly important components, providing personalized recommendations, automating tasks and scheduling communications.
The growing integration of OCM software with other enterprise systems, including HR, CRM and learning management platforms, gives organizations a more holistic view of change and the ability to align change initiatives with other business goals, the report says.
“The market for end-to-end OCM platforms is still emerging, but companies are recognizing the need to comprehensively manage transitions,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Change management is a vital and promising field.”
The report also explores other OCM trends, including the ongoing evolution of training platforms and demand for more pricing options.
For more insights into the OCM challenges enterprises face, and advice on addressing them, including how to understand an organization’s needs and plan changes properly, see the ISG Provider Lens™ Focal Points briefing here.
The 2023 ISG Provider Lens™ global OCM Platforms and Tools report evaluates the capabilities of 51 providers across three quadrants: OCM Platforms, Training Platforms and Communication Platforms.
The report names Articulate 360, BlueJeans, Changefirst, EdApp, GoTo Meeting, Microsoft Teams, ProProfs, Slack, Tech Mahindra, The Change Compass, Trello, WalkMe, Webex, Whatfix, Workplace, YOOBIC and Zoom as Leaders in one quadrant each.
In addition, Assima and BeeKeeper are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
The 2023 ISG Provider Lens™ global OCM Platforms and Tools report is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240126921137/en/
Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG
+1 978-518-4520
isg@matternow.com
Source: Information Services Group, Inc.
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