Brazilian Firms Balance Benefits, Costs of Multicloud Use

Rhea-AI Summary

The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Brazil highlights the growing popularity of multicloud infrastructure among Brazilian enterprises. As companies view cloud migration as essential for competitiveness, they are seeking integrated solutions to manage complex multicloud ecosystems. Google Cloud's Anthos is widely used for orchestrating hybrid and multicloud infrastructure.

The report emphasizes the increasing demand for FinOps expertise to optimize cloud costs while maintaining performance, reliability, and security. Service providers are strengthening their FinOps capabilities in response. Advanced AI-driven FinOps solutions are emerging to predict future cloud consumption patterns.

The report also notes growing demand for data modernization, governance, security, and managed services to create more reliable data environments in the Brazilian market.

Positive

• Increasing adoption of multicloud infrastructure in Brazil
• Growing demand for FinOps expertise to optimize cloud costs
• Emergence of advanced AI-driven FinOps solutions
• Rising demand for data modernization, governance, security, and managed services

Negative

• Complexities introduced by multicloud environments
• Public cloud costs remain a major concern for Brazilian enterprises
• Challenges in controlling costs as cloud infrastructure grows in complexity

Insights

Market Research Analyst

The growing adoption of multicloud infrastructure in Brazil signifies a strategic shift in the country's enterprise IT landscape. This trend is driven by the need for competitive advantage and digital transformation, which could potentially boost demand for cloud services and related technologies.

The focus on FinOps and cost management in multicloud environments presents both challenges and opportunities for service providers. Those who can demonstrate expertise in optimizing cloud costs while maintaining performance may gain a significant edge in the market. This could lead to increased competition among providers and potentially drive innovation in cloud management tools.

The emergence of AI-driven FinOps solutions for predicting cloud consumption patterns is a noteworthy development. If successful, these solutions could revolutionize cloud resource management, potentially leading to substantial cost savings for enterprises and new revenue streams for innovative service providers.

Tech Expert

The widespread use of Google Cloud's Anthos for orchestrating hybrid and multicloud infrastructure in Brazil is significant. It indicates a preference for cloud-agnostic solutions that offer flexibility and avoid vendor lock-in. This trend could influence future cloud architecture decisions and potentially impact market share among cloud providers.

The growing demand for data modernization, governance and security services highlights the increasing complexity of cloud environments. Service providers who can offer comprehensive, integrated solutions addressing these aspects may see increased business opportunities. This trend could also drive advancements in cloud security technologies and data management practices.

The mention of AI-powered FinOps solutions for predicting cloud consumption patterns is particularly intriguing. While still in early stages, such technologies could significantly enhance cloud resource optimization, potentially leading to more efficient and cost-effective cloud operations for Brazilian enterprises.

Enterprises in Brazil are increasingly turning to providers with competence in FinOps, ISG Provider Lens™ report says

SÃO PAULO--(BUSINESS WIRE)-- The popularity of multicloud infrastructure has grown in Brazil as enterprises increasingly view cloud migration as a competitive necessity, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Brazil finds that as adoption of hybrid and multicloud environments expands, Brazilian enterprises are seeking integrated solutions to manage their multicloud ecosystems. Google Cloud’s Anthos, a hybrid, cloud-agnostic container environment, is widely used in Brazil for orchestrating hybrid and multicloud infrastructure, the ISG report says.

“Multicloud environments introduce numerous complexities,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “Service providers have gained more experience in helping customers meticulously manage their environments, so they can take advantage of each cloud provider’s unique capabilities while optimizing overall costs.”

Public cloud costs remain a major concern for Brazilian enterprises that need to optimize their resources and increase their efficiency while mitigating risks, the ISG report says. Companies are demanding better practices and tools that offer effective cost management while maintaining high performance, reliability and security standards, the report says.

As a result, enterprises in Brazil are increasingly seeking providers able to demonstrate competence in FinOps, a cost-management approach that helps customers maximize the value of their investments in public cloud services, ISG says. Providers are responding by strengthening their FinOps capabilities, the report says, including adopting Google Cloud best practices and tools that offer cost management without sacrificing the performance, reliability and security needed to support business operations.

Still in their infancy are advanced FinOps solutions that use AI to predict future cloud consumption patterns, the ISG report notes. These solutions will allow Brazilian enterprises to proactively scale resources, negotiate better prices in advance and avoid unexpected cost spikes, the report says.

“Enterprises in Brazil recognize the cloud as a fundamental pillar of digital transformation,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “But as the cloud infrastructure grows in complexity, controlling costs becomes even more challenging and essential.”

The report also examines the growing demand for data modernization, governance, security and managed services that can create more reliable data environments.

For more insights into the challenges facing Brazilian enterprises in the Google Cloud Ecosystem, including managing costs and maintaining cloud security, and ISG’s advice for addressing them, see the ISG Provider Lens™ Focal Points briefing here.

The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Brazil evaluates the capabilities of 27 providers across five quadrants: Implementation and Integration Services, Data Analytics and Machine Learning, Managed Services, SAP Workloads and Workspace Services.

The report names Accenture as a Leader in all five quadrants, while SantoDigital and SauterDigital are named as Leaders in four quadrants each. BRQ and IPNET are named as Leaders in three quadrants each, while Atos, Engineering, Movti, Qi Network and TIVIT are named as Leaders in two quadrants each. Avenue Code, Capgemini, Gentrop, HVAR and V8.Tech are named as Leaders in one quadrant each.

In addition, Atos, Avenue Code, Movti, Multiedro and TIVIT are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

In the area of customer experience, Genpact is named the global ISG CX Star Performer for 2024 among Google Cloud Ecosystem partners. Genpact earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI and automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240814384166/en/

Press Contacts:

Will Thoretz, ISG

+1 203 517 3119

will.thoretz@isg-one.com

Thábata Mondoni, Mondoni Press for ISG

Mobile: +55 11 98671 5652

thabata@mondonipress.com.br

Source: Information Services Group, Inc.

FAQ

What is the main trend in cloud adoption among Brazilian enterprises according to the ISG report?

According to the ISG Provider Lens™ report, Brazilian enterprises are increasingly adopting multicloud infrastructure, viewing cloud migration as a competitive necessity.

How are Brazilian companies addressing cloud cost management challenges?

Brazilian companies are seeking providers with competence in FinOps, a cost-management approach that helps optimize investments in public cloud services while maintaining performance, reliability, and security standards.

What tool is widely used in Brazil for orchestrating hybrid and multicloud infrastructure?

Google Cloud's Anthos, a hybrid, cloud-agnostic container environment, is widely used in Brazil for orchestrating hybrid and multicloud infrastructure.

What emerging technology is mentioned for future cloud cost management in Brazil?

The report mentions the emergence of advanced FinOps solutions using AI to predict future cloud consumption patterns, allowing enterprises to proactively scale resources and avoid unexpected cost spikes.

Which company was named the global ISG CX Star Performer for 2024 among Google Cloud Ecosystem partners?

Genpact was named the global ISG CX Star Performer for 2024 among Google Cloud Ecosystem partners, earning the highest customer satisfaction scores in ISG's Voice of the Customer survey.