iHeartMedia Announces Adoption of Unified ID 2.0 Through Integration with The Trade Desk to Enhance Audio Advertising
iHeartMedia, the leading US audio company, has announced its adoption of Unified ID 2.0 (UID2), a privacy-focused identity framework developed by The Trade Desk. The integration aims to enhance audio advertising through improved targeting, measurement, and attribution across iHeartMedia's platforms.
With 860 broadcast and streaming radio stations, the iHeartRadio platform, and its position as the #1 podcast publisher globally, iHeartMedia reaches a quarter of a billion monthly listeners across the US. The UID2 integration will enable advertisers to connect with addressable, privacy-compliant audiences more effectively across iHeartMedia's channels.
This implementation supports the company's goal to make broadcast listening, which represents nearly 70% of all ad-enabled audio consumption, fully programmatic and addressable.
iHeartMedia, la principale azienda audio degli Stati Uniti, ha annunciato l'adozione di Unified ID 2.0 (UID2), un framework di identità focalizzato sulla privacy sviluppato da The Trade Desk. L'integrazione mira a migliorare la pubblicità audio attraverso un targeting, una misurazione e un'attribuzione più efficaci sulle piattaforme di iHeartMedia.
Con 860 stazioni radiofoniche trasmesse e in streaming, la piattaforma iHeartRadio e la sua posizione come primo editore di podcast a livello globale, iHeartMedia raggiunge un quarto di miliardo di ascoltatori mensili negli Stati Uniti. L'integrazione di UID2 consentirà agli inserzionisti di connettersi in modo più efficace con audience indirizzabili e conformi alla privacy attraverso i canali di iHeartMedia.
Questa implementazione supporta l'obiettivo dell'azienda di rendere l'ascolto trasmesso, che rappresenta quasi il 70% di tutto il consumo audio abilitato dalla pubblicità, completamente programmabile e indirizzabile.
iHeartMedia, la principal empresa de audio en EE. UU., ha anunciado su adopción de Unified ID 2.0 (UID2), un marco de identidad centrado en la privacidad desarrollado por The Trade Desk. La integración tiene como objetivo mejorar la publicidad de audio mediante un mejor segmentación, medición y atribución en las plataformas de iHeartMedia.
Con 860 estaciones de radio que emiten y transmiten en streaming, la plataforma iHeartRadio y su posición como el principal editor de pódcast a nivel mundial, iHeartMedia alcanza a un cuarto de mil millones de oyentes mensuales en EE. UU. La integración de UID2 permitirá a los anunciantes conectarse de manera más efectiva con audiencias direccionables y conformes a la privacidad a través de los canales de iHeartMedia.
Esta implementación apoya el objetivo de la empresa de hacer que la escucha de transmisión, que representa casi el 70% de todo el consumo de audio habilitado para anuncios, sea completamente programática y direccionable.
iHeartMedia, 미국 최고의 오디오 회사,가 Unified ID 2.0 (UID2)의 채택을 발표했습니다. 이는 The Trade Desk에서 개발한 개인 정보 보호 중심의 아이덴티티 프레임워크입니다. 이 통합의 목적은 iHeartMedia의 플랫폼 전반에 걸쳐 향상된 타겟팅, 측정 및 귀속을 통해 오디오 광고를 개선하는 것입니다.
860개의 방송 및 스트리밍 라디오 스테이션, iHeartRadio 플랫폼 및 글로벌 1위 팟캐스트 발행자의 지위를 가진 iHeartMedia는 미국 전역의 월간 2억 5천만 청취자에게 도달하고 있습니다. UID2 통합은 광고주가 iHeartMedia의 채널을 통해 더 효과적으로 개인 정보 보호가 준수된 주소 지정 가능한 청중과 연결할 수 있도록 할 것입니다.
이번 구현은 모든 광고 지원 오디오 소비의 거의 70%를 차지하는 방송 청취를 완전히 프로그래밍 가능하고 주소 지정 가능하게 만드는 회사의 목표를 지원합니다.
iHeartMedia, le principal acteur audio aux États-Unis, a annoncé l'adoption de Unified ID 2.0 (UID2), un cadre d'identité axé sur la confidentialité développé par The Trade Desk. L'intégration vise à améliorer la publicité audio grâce à un meilleur ciblage, une mesure et une attribution sur les plateformes d'iHeartMedia.
Avec 860 stations de radio diffusées et en streaming, la plateforme iHeartRadio, et sa position en tant que premier éditeur de podcasts au monde, iHeartMedia parvient à toucher un quart de milliard d'auditeurs mensuels aux États-Unis. L'intégration de l'UID2 permettra aux annonceurs de se connecter plus efficacement avec des audiences adressables et conformes à la confidentialité à travers les canaux d'iHeartMedia.
Cette mise en œuvre soutient l'objectif de l'entreprise de rendre l'écoute diffusée, qui représente près de 70 % de toute la consommation audio rendue possible par la publicité, entièrement programmable et adressable.
iHeartMedia, das führende Audiounternehmen in den USA, hat die Einführung von Unified ID 2.0 (UID2) angekündigt, einem datenschutzorientierten Identitätsframework, das von The Trade Desk entwickelt wurde. Die Integration zielt darauf ab, die Audio-Werbung durch verbesserte Zielgruppenansprache, Messung und Attribution auf den iHeartMedia-Plattformen zu optimieren.
Mit 860 Radiosendern und Streaming-Diensten, der iHeartRadio-Plattform und seiner Position als weltweit führender Podcast-Herausgeber erreicht iHeartMedia monatlich eine Viertelmilliarde Hörer in den USA. Die UID2-Integration wird es Werbetreibenden ermöglichen, effektiver mit adressierbaren, datenschutzkonformen Zielgruppen über die Kanäle von iHeartMedia in Kontakt zu treten.
Diese Umsetzung unterstützt das Ziel des Unternehmens, das Rundfunkhörerlebnis, das fast 70 % des gesamten werbefinanzierten Audioverbrauchs ausmacht, vollständig programmatisch und adressierbar zu gestalten.
- Integration enables better targeting and measurement capabilities for advertisers
- Extensive reach of 250 million monthly listeners across the US
- Market leadership position with 860 radio stations and #1 podcast publisher status
- Potential for improved advertising revenue through enhanced targeting capabilities
- None.
Insights
The adoption of Unified ID 2.0 (UID2) by iHeartMedia represents a significant advancement in digital audio advertising technology. With 860 live broadcast stations and a reach of 250 million monthly listeners, this integration enables precise audience targeting while maintaining privacy compliance. The move is particularly strategic as it addresses the growing shift towards programmatic advertising in broadcast listening, which accounts for 70% of ad-enabled audio consumption.
This technology upgrade strengthens iHeartMedia's competitive position in the digital advertising space by enhancing measurement capabilities and cross-platform attribution. The implementation of UID2 could potentially increase advertising revenue by improving campaign effectiveness and attracting more digital-first advertisers who require sophisticated targeting and analytics.
The integration of UID2 represents a significant technological leap in audio advertising infrastructure. This open-source identity framework solves critical challenges in digital advertising by enabling authenticated first-party data usage while maintaining user privacy. The system's ability to facilitate cross-platform measurement and programmatic advertising capabilities across iHeartMedia's diverse audio platforms - from traditional radio to podcasts - demonstrates a sophisticated approach to modern digital advertising architecture.
The technical implementation will likely improve advertiser ROI through enhanced targeting precision and measurement capabilities, potentially leading to increased ad spend on the platform. This positions iHeartMedia at the forefront of the digital audio advertising technology landscape.
New integration boosts targeting, measurement, and attribution for iHeartMedia’s audio platforms
With its unparalleled reach including 860 live broadcast and streaming radio stations, its all-in-one free digital platform iHeartRadio and the No. 1 podcast publisher globally according to Podtrac–iHeartMedia connects brands with a quarter of a billion monthly listeners across
“iHeartMedia is setting a new standard in digital audio by combining our robust, first-party data with Unified ID 2.0’s scalable identity framework,” said Conal Byrne, CEO of the iHeart Digital Audio Group at iHeartMedia. “Our listeners are at the heart of everything we do, and with UID2, we’re taking another leap forward to ensure that brands can reach them in more relevant, personalized, and privacy-safe ways.”
As audio continues to capture a significant share of consumer media time, the importance of effective and scalable identity solutions has grown. By integrating UID2, iHeartMedia reaffirms its commitment to an open, addressable audio ecosystem that respects consumer privacy while enabling advertisers to achieve their campaign objectives. UID2 allows advertisers to leverage authenticated user data, enhancing addressability across iHeartMedia’s platforms, including its podcasting business and iHeartRadio’s digital streaming services.
Through UID2, iHeartMedia continues to refine its analytics, providing advertisers with greater transparency and actionable insights to enhance campaign effectiveness in digital media. This adoption also facilitates cross-platform measurement, making it easier for advertisers to understand and optimize the impact of their investments across multiple platforms – all part of the company’s overall goal to make broadcast listening, nearly 70 percent of all ad-enabled audio consumption, fully programmatic and addressable.
“As audio becomes a central part of digital advertising, iHeartMedia’s move to Unified ID 2.0 provides advertisers with the precision and scale they need to connect with key audiences,” said Verna De Jesus, Vice President of Inventory Development, The Trade Desk. “This collaboration reinforces the growing commitment to privacy-conscious identity solutions that still enable impactful targeting and measurement.”
With UID2’s integration, iHeartMedia continues to empower its advertising partners in the evolving digital landscape, positioning itself as the leader in identity innovation in audio.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over
View source version on businesswire.com: https://www.businesswire.com/news/home/20241211734654/en/
Angel Aristone, angelaristone@iheartmedia.com
Source: iHeartMedia, Inc.
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