IGT Gains Exclusive Lottery Licensing Rights for Elvis Presley

Rhea-AI Summary

International Game Technology PLC (IGT) announced a multi-year licensing agreement with Authentic Brands Group (ABG) to develop exclusive Elvis Presley-themed lottery games in the U.S. and Canada. The partnership will cover instant tickets, draw-based games, and mobile interactive experiences. IGT aims to enhance the lottery community by offering innovative games and second-chance promotions. Elvis Presley remains a significant cultural figure, with over 15 million social media followers, underscoring the potential popularity of these new games.

Positive

• Exclusive licensing rights for Elvis Presley-themed lottery games.
• Potential to attract a larger audience due to Elvis' cultural significance.
• Innovative product offerings, including engaging mobile games and second-chance promotions.

Negative

• None.

LONDON, March 17, 2021 /PRNewswire/ -- International Game Technology PLC (IGT) (NYSE: IGT) announced that it has signed a multi-year licensing agreement with Authentic Brands Group (ABG), granting IGT the exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games throughout the United States and Canada. In addition to compelling instant tickets, innovative draw-based games, and engaging mobile and interactive games, IGT will develop turnkey second-chance promotions and exciting comprehensive experiences for lottery customers and their players. ABG is a global brand development, marketing, and entertainment company and owner of the Elvis Presley brand.

"Elvis Presley is one of the most influential pop culture icons of the 20^th century, and IGT is excited offer Elvis games to our customers and their players," said Jay Gendron, IGT Chief Operating Officer, Lottery. "We are committed to bringing a robust, multi-channel and multi-jurisdictional program to the lottery community by extending this brand across all available platforms and territories."

"We're very pleased to be partnering with IGT to create fun games for Elvis fans and lottery players alike," said Marc Rosen, Group President, Entertainment, Authentic Brands Group. "Elvis has a special way of continuing to delight fans and we're excited to see how people react to this engaging and interactive format."

Elvis' legacy is stronger than ever in the 65 years since his global debut. With more than 15 million fans across social media and growing, the "King of Rock 'N' Roll" continues to inspire today's most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world.

For more information about IGT, visit igt.com. Follow IGT on Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.

About IGT
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.

About Elvis Presley
Elvis Presley is one of the most influential pop culture figures of the 20th century. Often referred to as the "King of Rock 'n' Roll," Elvis' commanding voice and charismatic stage presence unleashed a musical and cultural revolution that changed the world. Over the course of his extraordinary career, Elvis was nominated for 14 Grammy Awards (3 wins), sold over 1 billion records worldwide, received the Grammy Lifetime Achievement Award, and was named "One of the Ten Outstanding Young Men of the Nation" by the United States Jaycees, as well as the 2018 recipient of the Presidential Medal of Freedom. In addition to his musical accolades, Elvis starred in 33 films and made numerous television appearances.

More than 60 years after his global debut, Elvis' legacy is stronger than ever. His life and music have inspired countless hit musicals, movies and TV series', fiction and non-fiction books, musical covers, and commercial endorsements, as well as a robust merchandise program spanning collectibles and fashion collaborations. An enduring symbol of "The King of Rock 'n' Roll's" stardom, Graceland, Elvis' Memphis home, is the second most-visited home in the United States after the White House, drawing over 600,000 visitors annually and tens of thousands of fans for its Elvis Week celebration. With more than 15 million fans across social media and a growing multimedia presence, the "King of Rock 'n' Roll" continues to inspire today's most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world. 

For more information, visit elvisthemusic.com. Shop Elvis products at shopelvis.com. Follow Elvis on Facebook, Instagram, and Twitter.

Contact:
Phil O'Shaughnessy, Global Communications, toll free in U.S./Canada +1 (844) IGT-7452; outside U.S./Canada +1 (401) 392-7452
Francesco Luti, +39 3485475493; for Italian media inquiries
James Hurley, Investor Relations, +1 (401) 392-7190

© 2021 IGT

The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors.

 

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SOURCE International Game Technology PLC

FAQ

What is IGT's new partnership about?

IGT signed a licensing agreement with Authentic Brands Group to create Elvis Presley-themed lottery games.

Where will the Elvis-themed lottery games be available?

The games will be available in the United States and Canada.

What types of games will IGT develop under the Elvis license?

IGT will develop instant tickets, draw-based games, and mobile interactive experiences.

When was the licensing agreement announced?

The licensing agreement was announced on March 17, 2021.

What is the significance of Elvis Presley in this context?

Elvis is a major pop culture icon, which could enhance the appeal and marketability of the lottery games.