IGT ADVANTAGE Casino Management System Elevates Gaming in Greece via Deployment at Regency Casino Thessaloniki

Rhea-AI Summary

International Game Technology PLC (IGT) announced its IGT ADVANTAGE casino management system (CMS) has been deployed at Regency Casino Thessaloniki, marking its first launch in Greece and second in Europe. The CMS aims to enhance personalization and service for Regency Club members and improve business analytics capabilities. The casino will utilize IGT's diverse bonuses and M5 content management module for tailored promotions. This deployment strengthens IGT's presence in the important Greek market as acknowledged by both IGT and Regency's executives.

Positive

• First deployment of IGT ADVANTAGE CMS in Greece and second in Europe.
• Enhances personalization and service for Regency Casino customers.
• Provides robust business analytics for optimized gaming floor management.
• Incorporates advanced promotional features like M5 and various IGT bonuses.

Negative

• None.

LONDON, June 22, 2021 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) announced today that one of Greece's premier casinos, Regency Casino Thessaloniki recently deployed the IGT ADVANTAGE casino management system ("CMS") and a vast suite of compatible IGT bonusing, content and convenience systems modules. This pivotal deployment marks the first go-live of the Company's award-winning IGT ADVANTAGE CMS in Greece and the second IGT ADVANTAGE installation in Europe.

"Deploying IGT ADVANTAGE at Regency Casino Thessaloniki positions us to drive efficiencies and elevate the level of personalization, service and entertainment that we can offer Regency Club members," said Ian Gosling, Regency Entertainment Group, Chief Operating Officer. "IGT has been a trusted Regency Entertainment Group supplier for decades and by leveraging their sophisticated and scalable CMS, Regency Casino Thessaloniki can continue our legacy of prioritizing future-forward technologies that drive performance and keep us on the leading edge of casino entertainment."

"Regency Casino Thessaloniki will benefit from IGT ADVANTAGE's capacity to capture robust business analytics and can leverage those insights to optimize their gaming floor and create loyalty-driving bonuses, rewards and promotions," said Mark MacCombie, IGT Senior Vice President Sales, EMEA. "Greece is an important market to IGT and extending our IGT ADVANTAGE footprint to this region with a well-respected operator such as Regency Entertainment Group is a significant accomplishment for IGT and one that validates the relevance of the system for our customers in EMEA and beyond."

In addition to deploying IGT ADVANTAGE, Regency Casino Thessaloniki is leveraging an array of loyalty, service and content-enhancing modules and apps. For the first time, the casino will equip its slot machines with M5, IGT's versatile content management module that enables personalized promotions, offers and conveniences to be showcased in a slot game's service window.

In addition to leveraging performance-driving IGT bonuses such as Random Riches^®, PointPlay^®, XtraCredit^® and Lucky Coin to elicit player excitement, the casino will drive convenience and efficiency through a variety of modules and apps. One such app is IGT's Mobile Responder, a solution that improves customer service by pushing automatic service alerts and carded-player event notifications to the casino staff's mobile devices in real time.

For more information, visit igt.com. Follow IGT on Facebook at facebook.com/IGT or watch IGT videos on YouTube at youtube.com/igt.

About IGT
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.

Contact:
Phil O'Shaughnessy, Global Communications, toll free in U.S./Canada +1 (844) IGT-7452; outside U.S./Canada +1 (401) 392-7452
Francesco Luti, +39 3485475493; for Italian media inquiries
James Hurley, Investor Relations, +1 (401) 392-7190

© 2021 IGT

The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors.

View original content to download multimedia:http://www.prnewswire.com/news-releases/igt-advantage-casino-management-system-elevates-gaming-in-greece-via-deployment-at-regency-casino-thessaloniki-301316365.html

SOURCE International Game Technology PLC

FAQ

What is the significance of IGT's deployment at Regency Casino Thessaloniki?

The deployment of IGT ADVANTAGE CMS at Regency Casino Thessaloniki is significant as it marks IGT's first go-live in Greece, enhancing customer service and operational efficiency.

How will the IGT ADVANTAGE system benefit Regency Casino?

The IGT ADVANTAGE system will enable Regency Casino to improve personalization, capture business analytics, and leverage loyalty programs, enhancing player engagement.

What features does the IGT ADVANTAGE CMS provide?

The system includes advanced features like M5 content management for personalized promotions, and various bonuses such as Random Riches and PointPlay.

Why is the Greek market important for IGT?

The Greek market is important for IGT as it expands their footprint in Europe and enhances their reputation among established operators like Regency Entertainment Group.