IFF Promotes Trudi Loren to Vice President of Global Innovation, Creation and Design, Fine Fragrance

Rhea-AI Summary

On April 20, 2023, IFF announced the promotion of Trudi Loren to vice president of Global Innovation, Creation and Design, Fine Fragrance. Loren will lead the creative and innovation teams within the Fine Fragrance business unit globally. Her experience spans over 30 years, including significant roles at leading fragrance companies and Estee Lauder. Loren is expected to enhance fragrance R&D innovation and develop new perfumes for the market. Valery Claude, IFF's vice president of Innovation and Creation, expressed confidence in Loren's abilities to elevate the fine fragrance business. IFF, publicly traded on NYSE under the symbol IFF, continues to focus on combining science and art to provide essential solutions across various industries.

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• Trudi Loren's extensive experience in the fragrance industry, including successful brand development.
• IFF's commitment to advancing fragrance R&D innovation under new leadership.

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• None.

NEW YORK, April 20, 2023 /PRNewswire/ -- IFF today announced the promotion of its creative director of Fine Fragrance, Trudi Loren to vice president, Global Innovation, Creation and Design, Fine Fragrance. In her new role, Trudi will take the helm of the creative and innovation teams of the Fine Fragrance business unit globally. 

"It gives me great pleasure to welcome Trudi to her new role," said Valery Claude, vice president, Innovation and Creation, Scent, IFF. "Trudi has demonstrated great success with her expertise, understanding of customers, market savviness, passion for fragrance, and leadership skills since she joined IFF. She will be a fantastic asset to the team and to bring our fine fragrance business to new heights."

In her global role, Trudi will continue to build a highly focused creative and innovation team to advance fragrance R&D innovation, delivering inventive and inspiring perfumes for the market.

Trudi is a veteran with more than 30 years in the industry and has broad experience working with leading fragrance companies and brand building campaigns for Estee Lauder. In her previous roles, Trudi Loren has spearheaded the development of several blockbuster fine fragrance brands around the world. Trudi Loren holds a Bachelor of Science in Biochemistry from Boston College. She will be based in IFF's headquarters in New York.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn.

© 2023 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.

Contact:
Judith Gross
VP Communication and Branding, Scent
+331.46.49.69.10
judith.gross@iff.com

SOURCE IFF

FAQ

What is Trudi Loren's new role at IFF?

Trudi Loren has been promoted to vice president of Global Innovation, Creation and Design, Fine Fragrance.

When did IFF announce Trudi Loren's promotion?

IFF announced Trudi Loren's promotion on April 20, 2023.

What is Trudi Loren's experience in the fragrance industry?

Trudi Loren has over 30 years of experience and has worked with leading fragrance companies, including Estee Lauder.

How will Trudi Loren impact IFF's Fine Fragrance business?

Trudi Loren is expected to enhance fragrance R&D innovation and develop new perfumes for the market.