IFF Pharma Solutions Wins Pharmaceutical Technology Excellence Award
IFF Pharma Solutions has been awarded the 2024 Pharmaceutical Technology Excellence Award in the Brand Leadership category for its 'Timing is Everything' campaign. The campaign showcases IFF's new controlled release platform for oral drug delivery, implementing a three-pronged approach including social media teasers, video content, and a microsite.
The platform features key products including METHOCEL™, ETHOCEL™, and POLYOX™, focusing on controlled release polymers in pharmaceutical formulations. The campaign creates a comprehensive thought leadership platform providing educational resources such as white papers, webinars, and articles about controlled release of active ingredients.
The Pharmaceutical Technology Excellence Awards, powered by GlobalData's business intelligence, recognizes significant achievements and innovations in the pharmaceutical industry. The award acknowledges the campaign's strategic marketing tactics, creativity, and leadership in building an integrated thought leadership platform.
IFF Pharma Solutions ha ricevuto il Pharmaceutical Technology Excellence Award 2024 nella categoria Brand Leadership per la sua campagna 'Timing is Everything'. La campagna presenta la nuova piattaforma di rilascio controllato per la somministrazione orale di farmaci di IFF, attuando un approccio in tre fasi che include teaser sui social media, contenuti video e un microsito.
La piattaforma presenta prodotti chiave come METHOCEL™, ETHOCEL™ e POLYOX™, con un focus sui polimeri a rilascio controllato nelle formulazioni farmaceutiche. La campagna crea una piattaforma completa di leadership di pensiero, fornendo risorse educative come white paper, webinar e articoli sul rilascio controllato degli ingredienti attivi.
Gli Pharmaceutical Technology Excellence Awards, sostenuti dall'intelligence di business di GlobalData, riconoscono risultati e innovazioni significative nell'industria farmaceutica. Il premio sottolinea le tattiche di marketing strategico, la creatività e la leadership della campagna nella costruzione di una piattaforma integrata di leadership di pensiero.
IFF Pharma Solutions ha sido galardonada con el Pharmaceutical Technology Excellence Award 2024 en la categoría de Brand Leadership por su campaña 'Timing is Everything'. La campaña muestra la nueva plataforma de liberación controlada para la administración oral de medicamentos de IFF, implementando un enfoque de tres vías que incluye teasers en redes sociales, contenido en video y un micrositio.
La plataforma presenta productos clave como METHOCEL™, ETHOCEL™ y POLYOX™, centrándose en polímeros de liberación controlada en formulaciones farmacéuticas. La campaña crea una plataforma integral de liderazgo de pensamiento, proporcionando recursos educativos como documentos técnicos, seminarios web y artículos sobre la liberación controlada de ingredientes activos.
Los Pharmaceutical Technology Excellence Awards, impulsados por la inteligencia empresarial de GlobalData, reconocen logros e innovaciones significativas en la industria farmacéutica. El premio destaca las tácticas de marketing estratégico, la creatividad y el liderazgo de la campaña en la construcción de una plataforma integral de liderazgo de pensamiento.
IFF Pharma Solutions는 'Timing is Everything' 캠페인으로 2024년 제약 기술 우수상을 브랜드 리더십 부문에서 수상했습니다. 이 캠페인은 IFF의 경구 약물 전달을 위한 새로운 조절 방출 플랫폼을 소개하며, 소셜 미디어 티저, 비디오 콘텐츠 및 마이크로사이트를 포함하는 3단계 접근 방식을 구현합니다.
플랫폼은 METHOCEL™, ETHOCEL™ 및 POLYOX™와 같은 주요 제품을 특징으로 하며, 제약 조제에서 조절 방출 폴리머에 중점을 두고 있습니다. 이 캠페인은 조절 방출 활성 성분에 대한 화이트 페이퍼, 웨비나 및 기사를 포함한 교육 자료를 제공하는 포괄적인 사고 리더십 플랫폼을 만듭니다.
GlobalData의 비즈니스 인텔리전스를 기반으로 한 제약 기술 우수상은 제약 산업에서의 중요한 성과와 혁신을 인정합니다. 이 상은 통합된 사고 리더십 플랫폼 구축에서의 캠페인의 전략적 마케팅 전술, 창의성 및 리더십을 인정합니다.
IFF Pharma Solutions a reçu le Pharmaceutical Technology Excellence Award 2024 dans la catégorie Leadership de Marque pour sa campagne 'Timing is Everything'. La campagne met en avant la nouvelle plateforme de libération contrôlée pour l'administration orale de médicaments d'IFF, mettant en œuvre une approche en trois volets comprenant des teasers sur les réseaux sociaux, du contenu vidéo et un microsite.
La plateforme présente des produits clés tels que METHOCEL™, ETHOCEL™ et POLYOX™, avec un accent sur les polymères à libération contrôlée dans les formulations pharmaceutiques. La campagne crée une plateforme complète de leadership d'opinion en fournissant des ressources éducatives telles que des livres blancs, des webinaires et des articles sur la libération contrôlée des principes actifs.
Les Pharmaceutical Technology Excellence Awards, soutenus par l'intelligence économique de GlobalData, reconnaissent des réalisations et des innovations significatives dans l'industrie pharmaceutique. Ce prix souligne les tactiques de marketing stratégiques, la créativité et le leadership de la campagne dans la construction d'une plateforme de leadership d'opinion intégrée.
IFF Pharma Solutions wurde mit dem Pharmaceutical Technology Excellence Award 2024 in der Kategorie Brand Leadership für ihre Kampagne 'Timing is Everything' ausgezeichnet. Die Kampagne zeigt IFFs neue kontrollierte Freisetzungsplattform für die orale Arzneimittelabgabe und implementiert einen dreigleisigen Ansatz, der Teaser in sozialen Medien, Videoinhalte und eine Microsite umfasst.
Die Plattform umfasst Schlüsselprodukte wie METHOCEL™, ETHOCEL™ und POLYOX™, die sich auf kontrollierte Freisetzungs-Polymeren in pharmazeutischen Formulierungen konzentrieren. Die Kampagne schafft eine umfassende Plattform für Thought Leadership und bietet Bildungsressourcen wie White Papers, Webinare und Artikel über die kontrollierte Freisetzung aktiver Inhaltsstoffe.
Die Pharmaceutical Technology Excellence Awards, gefördert durch die Geschäftsinformationen von GlobalData, erkennt bedeutende Errungenschaften und Innovationen in der Pharmaindustrie an. Der Preis würdigt die strategischen Marketingtaktiken, die Kreativität und die Führungsstärke der Kampagne beim Aufbau einer integrierten Thought Leadership-Plattform.
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Recognized for brand leadership with its "Timing is Everything" controlled release platform for oral drug delivery.
This award recognizes "Timing is Everything" campaign for its strategic marketing tactics, creativity and leadership. The campaign focuses on building an integrated thought leadership platform for controlled release through storylines and cohesive branding. It includes a three-pronged approach with a social media teaser countdown, video and microsite.
"We are honored to receive this esteemed recognition for our 'Timing is Everything' campaign that highlights our controlled release portfolio," said Lisa M. Miree-Luke, global communications director, IFF Pharma Solutions. "This award is a testament to our trailblazing products and the passionate teams behind them. METHOCEL™─Pioneering Then, Innovating Now; ETHOCEL™─Proven Time After Time and POLYOX™─Versatile Across Complex and Unique Applications, they are not just taglines but promises we stand by. We are committed to driving innovation, quality and helping to enable our customers' successes."
The "Timing is Everything" campaign elevates brand awareness and culminates in the creation of a best-in-class dedicated thought leadership platform for controlled release polymers in the excipients industry. The platform educates visitors about pharmaceutical formulations that benefit patients and the importance of controlled release of active ingredients through comprehensive materials such as white papers, webinars and articles.
The Pharmaceutical Technology Excellence Awards honors the most significant achievements and innovations in the pharmaceutical industry. Powered by GlobalData's business intelligence, the awards recognize the people and companies leading change and shaping the future of the industry.
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