InterDigital to demonstrate “HDR Without Limits” alongside partners at NAB 2025
InterDigital (IDCC) has announced plans to showcase its high-dynamic range (HDR) video streaming technologies at NAB 2025 in Las Vegas from April 5-9. The company will demonstrate 'HDR Without Limits' alongside partners at various booths including ATSC NextGen TV, Ultra HD Forum, and Advanced HDR by Technicolor.
The company's HDR innovation enables creation of both premium HDR and standard dynamic range (SDR) content in a single production workflow. Through collaboration with Philips under the Advanced HDR by Technicolor brand, InterDigital develops solutions for production, distribution, and display that deliver enhanced live sport viewing experiences with improved color, detail, and contrast.
Demonstrations at NAB will feature a single-master, dynamic, and tunable HDR workflow solution, showcasing how broadcasters can implement dynamic workflows for premium HDR content while maintaining interoperability across systems.
InterDigital (IDCC) ha annunciato piani per presentare le sue tecnologie di streaming video ad alta gamma dinamica (HDR) al NAB 2025 a Las Vegas dal 5 al 9 aprile. L'azienda dimostrerà 'HDR Senza Limiti' insieme ai partner in vari stand, tra cui ATSC NextGen TV, Ultra HD Forum e Advanced HDR by Technicolor.
Innovazione HDR dell'azienda consente la creazione di contenuti sia premium HDR che standard a gamma dinamica (SDR) in un unico flusso di produzione. Attraverso la collaborazione con Philips sotto il marchio Advanced HDR by Technicolor, InterDigital sviluppa soluzioni per produzione, distribuzione e visualizzazione che offrono esperienze di visione di eventi sportivi dal vivo migliorate con colori, dettagli e contrasti superiori.
Le dimostrazioni al NAB presenteranno una soluzione di flusso di lavoro HDR dinamica, regolabile e a master unico, mostrando come i broadcaster possono implementare flussi di lavoro dinamici per contenuti premium HDR mantenendo l'interoperabilità tra i sistemi.
InterDigital (IDCC) ha anunciado planes para mostrar sus tecnologías de streaming de video de alto rango dinámico (HDR) en el NAB 2025 en Las Vegas del 5 al 9 de abril. La compañía demostrará 'HDR Sin Límites' junto a socios en varios stands, incluyendo ATSC NextGen TV, Ultra HD Forum y Advanced HDR by Technicolor.
La innovación HDR de la empresa permite la creación de contenido tanto premium HDR como de rango dinámico estándar (SDR) en un único flujo de producción. A través de la colaboración con Philips bajo la marca Advanced HDR by Technicolor, InterDigital desarrolla soluciones para la producción, distribución y visualización que ofrecen experiencias mejoradas de visualización de deportes en vivo con mejor color, detalle y contraste.
Las demostraciones en NAB presentarán una solución de flujo de trabajo HDR dinámica, ajustable y de master único, mostrando cómo los broadcasters pueden implementar flujos de trabajo dinámicos para contenido premium HDR manteniendo la interoperabilidad entre sistemas.
InterDigital (IDCC)는 2025년 4월 5일부터 9일까지 라스베이거스에서 열리는 NAB 2025에서 고동적 범위(HDR) 비디오 스트리밍 기술을 선보일 계획이라고 발표했습니다. 이 회사는 ATSC NextGen TV, Ultra HD Forum 및 Advanced HDR by Technicolor와 같은 다양한 부스에서 파트너와 함께 'HDR Without Limits'를 시연할 것입니다.
회사의 HDR 혁신은 단일 제작 작업 흐름에서 프리미엄 HDR 및 표준 동적 범위(SDR) 콘텐츠를 모두 생성할 수 있게 합니다. Advanced HDR by Technicolor 브랜드 아래 Philips와 협력하여 InterDigital은 색상, 세부 사항 및 대비가 향상된 라이브 스포츠 시청 경험을 제공하는 제작, 배포 및 표시 솔루션을 개발합니다.
NAB에서의 시연은 단일 마스터, 동적 및 조정 가능한 HDR 작업 흐름 솔루션을 특징으로 하여 방송사가 시스템 간 상호 운용성을 유지하면서 프리미엄 HDR 콘텐츠를 위한 동적 작업 흐름을 구현할 수 있는 방법을 보여줍니다.
InterDigital (IDCC) a annoncé des plans pour présenter ses technologies de streaming vidéo à haute plage dynamique (HDR) lors de NAB 2025 à Las Vegas du 5 au 9 avril. L'entreprise démontrera 'HDR Sans Limites' aux côtés de partenaires dans divers stands, y compris ATSC NextGen TV, Ultra HD Forum et Advanced HDR by Technicolor.
L'innovation HDR de l'entreprise permet de créer à la fois du contenu HDR premium et du contenu à plage dynamique standard (SDR) dans un seul flux de production. Grâce à une collaboration avec Philips sous la marque Advanced HDR by Technicolor, InterDigital développe des solutions pour la production, la distribution et l'affichage qui offrent des expériences de visionnage de sports en direct améliorées avec une meilleure couleur, des détails et un contraste.
Les démonstrations au NAB présenteront une solution de flux de travail HDR dynamique, réglable et à master unique, montrant comment les diffuseurs peuvent mettre en œuvre des flux de travail dynamiques pour un contenu HDR premium tout en maintenant l'interopérabilité entre les systèmes.
InterDigital (IDCC) hat Pläne angekündigt, seine Technologien für das Streaming von Videos mit hohem dynamischen Bereich (HDR) auf der NAB 2025 in Las Vegas vom 5. bis 9. April zu präsentieren. Das Unternehmen wird 'HDR Without Limits' zusammen mit Partnern an verschiedenen Ständen, darunter ATSC NextGen TV, Ultra HD Forum und Advanced HDR by Technicolor, demonstrieren.
Die HDR-Innovation des Unternehmens ermöglicht die Erstellung von sowohl Premium-HDR- als auch Standard-Dynamikbereich (SDR)-Inhalten in einem einzigen Produktionsworkflow. In Zusammenarbeit mit Philips unter der Marke Advanced HDR by Technicolor entwickelt InterDigital Lösungen für Produktion, Distribution und Anzeige, die verbesserte Live-Sportübertragungen mit besserer Farbe, Detailgenauigkeit und Kontrast bieten.
Die Demonstrationen auf der NAB werden eine dynamische, anpassbare HDR-Workflow-Lösung mit einem einzigen Master präsentieren, die zeigt, wie Rundfunkanstalten dynamische Workflows für Premium-HDR-Inhalte implementieren können, während sie die Interoperabilität zwischen den Systemen aufrechterhalten.
- Development of innovative HDR technology enabling dual HDR/SDR content production in single workflow
- Strategic partnership with Philips under Advanced HDR by Technicolor brand
- Technology adoption across major markets for broadcasting and streaming
- None.
InterDigital contributions to HDR technologies enhance live sports, entertainment, and broadcast innovation
WILMINGTON, Del., April 01, 2025 (GLOBE NEWSWIRE) -- InterDigital, Inc. (Nasdaq: IDCC), a mobile, video and AI technology research and development company, today announced that it will be showcasing high-dynamic range (HDR) video streaming technologies at NAB 2025, taking place in Las Vegas from April 5 – 9. As a critical enabler of advanced video technologies, InterDigital will showcase innovation driving “HDR Without Limits” alongside partners at the ATSC NextGen TV, Ultra HD Forum, and Advanced HDR by Technicolor booths.
HDR technology delivers video content with improved contrast, brightness, and color range, which has accelerated its adoption in both production and distribution. InterDigital’s HDR innovation technologies enable the creation of premium HDR and standard dynamic range (SDR) content in a single production workflow, allowing broadcasters and streaming providers to meet consumers’ growing demands for high-quality HDR content. InterDigital and Philips collaborate under the Advanced HDR by Technicolor brand to develop production, distribution, and display solutions that deliver premium live sport viewing experiences with more vibrant colors, detail, and contrast for broadcast and streaming distribution workflows.
“The power of HDR technology has been adopted across major markets, enabling broadcasters to test and refine HDR solutions for large-scale broadcasting and streaming. We’re excited to showcase the benefits of “HDR Without Limits” at NAB this year,” said Valérie Allié, Senior Director of Media Services at InterDigital. “InterDigital’s video heritage and contributions to Advanced HDR by Technicolor solutions underpins superior quality video and helps broadcasters deliver exceptional content without distribution constraints.”
As part of the Advanced HDR by Technicolor demonstrations at NAB, InterDigital will display a solution for single-master, dynamic, and tunable HDR workflows that allow creative control for the best viewer experience and highlight how broadcasters and content creators can and have embraced these dynamic workflows for premium HDR content, while ensuring interoperability across production and distribution systems.
At NAB, visitors can experience “HDR Without Limits” at several partner booths, including:
- ATSC’s NextGen TV – At West Hall Booth #W3056, experience how Advanced HDR by Technicolor is driving the next wave of live sports and entertainment content through ATSC3.0/NextGen TV networks.
- Ultra HD Forum – At West Hall Booth #W4051, experience the dynamic content conversion capabilities of “HDR Without Limits” through the “Enhancing Available Content with UltraHD Technologies” demonstration.
- Advanced HDR by Technicolor (Invitation Only) – At West Hall private meeting room #W2675, schedule in-depth discussions, exclusive demos, and strategic planning sessions.
To learn more about Advanced HDR by Technicolor, visit: https://www.advancedhdrbytechnicolor.com/
About InterDigital ®
InterDigital is a global research and development company focused primarily on wireless, video, artificial intelligence (“AI”), and related technologies. We design and develop foundational technologies that enable connected, immersive experiences in a broad range of communications and entertainment products and services. We license our innovations worldwide to companies providing such products and services, including makers of wireless communications devices, consumer electronics, IoT devices, cars and other motor vehicles, and providers of cloud-based services such as video streaming. As a leader in wireless technology, our engineers have designed and developed a wide range of innovations that are used in wireless products and networks, from the earliest digital cellular systems to 5G and today’s most advanced Wi-Fi technologies. We are also a leader in video processing and video encoding/decoding technology, with a significant AI research effort that intersects with both wireless and video technologies. Founded in 1972, InterDigital is listed on Nasdaq.
InterDigital® is a registered trademark of InterDigital, Inc.
For more information, visit: www.interdigital.com.
InterDigital Contact:
Roya Stephens
Email: roya.stephens@interdigital.comroy
+1 (202) 349-1714
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