iClick Unleashes Enormous Market Potential of Cross-border E-commerce for CN Logistics through Launching Mini Program "Vins Mall"

Rhea-AI Summary

iClick Interactive Asia Group Limited (NASDAQ: ICLK) has partnered with CN Logistics International Holdings Limited to launch 'Vins Mall', a cross-border e-commerce marketplace specializing in wine sales via a WeChat applet. The initiative aims to leverage iClick's SaaS product and marketing solutions to enhance CN Logistics' revenue and customer acquisition strategies. The collaboration seeks to fulfill the demand for e-commerce in the food and beverage sector and may extend to other products in the future, enhancing market presence and customer access.

Positive

• Launch of 'Vins Mall', expanding iClick's customer base in the food and beverage sector.
• Utilization of iClick's SaaS product and marketing solutions to enhance CN Logistics' revenue.
• The partnership opens potential for future expansions into other product categories beyond wine.

Negative

• None.

HONG KONG, Oct. 12, 2021 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced today that it has worked together with CN Logistics International Holdings Limited ("CN Logistics") (SEHK: 2130), a well-established international logistics solutions provider, to launch "Vins Mall", a cross-border e-commerce marketplace on mini program.

"Vins Mall" is a WeChat applet that promotes and sells quality wine products from all over the world to a variety of consumers directly in Hong Kong and China, including hotels, restaurants, local and overseas merchants, as well as retail wine lovers.

In this partnership, iClick's innovation centre, the "iClick Lab," teams up with CN logistics to expand capacity into the e-commerce space in China by leveraging CN Logistics' traditional strength in logistics services and strong networking with international brands. With its off-the-shelf SaaS product, iSmartGo, together with Marketing Solutions, iClick's offerings address CN Logistics' challenges in acquiring new traffic, boosting revenues over mini program and optimizing consumers lifecycle value with services ranging from tailored mini program establishment, international payment, to targeted marketing initiatives. CN Logistics, meanwhile, has been dedicated to bringing premium wines from worldwide to Hong Kong and the PRC. Supported by HKQAA-certified capability and over 10 years of experiences in the wine and spirits market, it intends to make full use of its well-established network and client base, and to connect wine merchants and wineries with its large variety of customers (hotels, restaurants, and retail customers) through "Vins Mall", by delivering a stable supply of high-quality wine products through its comprehensive warehousing and delivery services.

Mr. Jian "T.J." Tang, Chairman, Chief Executive Officer, and Co-Founder of iClick, "The collaboration with CN Logistics allows us to further expand our customer portfolio within the food and beverage industry. Riding on both parties' extensive experiences in serving top-tier customers, we intend to capture the robust demand for one-stop cross-border e-commerce solutions. Wine products is only our first step in this venture, and we would like to quickly replicate such success, and go hand-in-hand with CN Logistics in other sectors such as high-end cosmetics. I am confident that, by leveraging the strengths and customer resources of the two parties, we can create cross-selling synergies and deliver a win-win situation in the long run. Going forward, we will also explore other collaboration opportunities in order to fuel the growth of our Enterprise Solutions."

Mr. Ngan Tim Wing, Executive Director and Chief Executive Officer of CN Logistics, commented, "Despite being an industry leader in wine logistics in Hong Kong, CN Logistics continues to stay close to the latest trends, and is constantly seeking innovation and breakthroughs. We believe 'Vins Mall' will not only add fuel to our growth, but it will also mark as a major achievement in the field of wine e-commerce, as we attempt to collaborate with other e-commerce platforms to realize client and network synergies. After such initial experiment, we intend to launch our own platforms for other kinds of products, so as to generate additional synergies and bring fruitful returns to our shareholders."

About iClick Interactive Asia Group Limited

Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China. iClick's mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in eleven locations across Asia and Europe. For more information, please visit ir.i-click.com.

About iClick Lab

iClick Lab is a technology resource hub of iClick Interactive Asia Group Limited. The Lab specializes in the use of big data and marketing technology to enhance consumer experience by empowering enterprises to deliver smart retail application, capture market intelligence and validate with blockchain technology. iClick works closely with enterprises and their innovation and leadership teams to improve their business performance. iClick's services and solutions have helped companies achieve measurable and sustainable success.

About CN Logistics International Holdings Limited

Established in 1991, CN Logistics is a well-established international logistics solutions provider with core business of providing air freight forwarding services and distribution and logistics services in relation to fashion products and fine wine, primarily focusing on high-end fashion (including luxury and affordable luxury) products. According to the CIC Report, the Company ranked first in the distribution and logistics market for high-end fashion products in both the PRC and Hong Kong in 2019.

Contact
iClick Interactive Asia Group Limited
For investor and media inquiries, please contact:
Lisa Li
Phone: +86-21-3230-3931 #866
E-mail: ir@i-click.com

For business inquiries, please contact:
iClick Lab
Kelly Leung
Phone: +852-3700-9182
Email: iclicklab@i-click.com 

CN Logistics International Holdings Limited
Suki Cheung
Phone: +852-2754-0638
E-mail: info@cnlogistics.com.hk

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SOURCE iClick Interactive Asia Group Limited

FAQ

What is 'Vins Mall' by iClick Interactive Asia Group?

'Vins Mall' is a cross-border e-commerce marketplace launched by iClick in partnership with CN Logistics, focusing on wine sales through a WeChat mini program.

When was 'Vins Mall' launched?

'Vins Mall' was launched on October 12, 2021.

How will 'Vins Mall' benefit CN Logistics?

'Vins Mall' will enhance CN Logistics' revenue and customer acquisition by leveraging iClick's technology and marketing solutions.

What are the future plans for iClick and CN Logistics after 'Vins Mall'?

The partnership may expand into other sectors, such as high-end cosmetics, aiming for cross-selling opportunities and customer growth.

What technology does iClick provide for 'Vins Mall'?

iClick provides its SaaS product, iSmartGo, along with marketing solutions to help optimize consumer lifecycle value and boost revenue.