iClick Interactive Asia Group Limited Announces Disposal of Its Mainland China Enterprise Solutions Business

Rhea-AI Summary

iClick Interactive Asia Group (NASDAQ: ICLK) has announced the disposal of its mainland China enterprise solutions business. The company's subsidiary, Optimix Media Asia , will sell its entire equity stake in Tetris Media to BeihaiOne for US$80,000. This strategic move aims to optimize operations, enhance profitability, and realign business focus in response to market trends and demand in the SaaS sector.

The decision comes amid uncertain macroeconomic conditions and intense competition in the mainland China SaaS market, which have led to reduced segment margins and operating cash flows. iClick will continue to operate its enterprise solutions business in Hong Kong and its marketing solutions business in mainland China, Hong Kong, and overseas. The company expects this move to drive greater operational efficiency and enhance its financial performance.

Positive

• Strategic realignment to optimize operations and enhance profitability
• Continuation of enterprise solutions business in Hong Kong and marketing solutions business in mainland China, Hong Kong, and overseas
• Cost optimization efforts to drive greater operational efficiency

Negative

• Disposal of mainland China enterprise solutions business due to diminished segment margins and operating cash flows
• growth opportunity in the mainland China SaaS market
• Uncertain macroeconomic conditions and intense competition affecting business performance

Financial Analyst

iClick Interactive Asia Group Limited’s decision to sell its equity interest in Tetris Media Limited for US$80,000 can be seen as a strategic move to optimize the company’s operations and realign its business focus. This decision comes amidst uncertain macroeconomic conditions and intense competition in the SaaS market in mainland China.

From a financial perspective, the transaction amount is relatively modest, suggesting that the enterprise solutions business in mainland China was not a significant contributor to the company’s overall revenue and profitability. This could mean that the disposal might not have a substantial immediate financial impact on the company’s balance sheet. However, the focus on cost optimization efforts and operational efficiency could indicate potential for improved profitability margins in the long term.

Investors should consider that such restructuring often signals management's proactive steps to enhance company performance, though it might also indicate underlying challenges in the disposed segment. Monitoring subsequent financial performance and cost management strategies will be key to understanding the full impact.

Market Research Analyst

The sale of Tetris Media Limited by iClick Interactive can be interpreted as a response to the competitive pressures and limited growth opportunities in the mainland Chinese SaaS market. This market environment has clearly influenced iClick’s strategic pivot. Redirecting focus to Hong Kong and the marketing solutions business may allow the company to capitalize on regions and segments with greater potential.

From a market research standpoint, this move suggests that iClick is aiming to consolidate its resources where it sees higher growth potential and less competitive pressure. It’s a common strategic maneuver to enhance overall market positioning and operational focus. For the investors, understanding the competitive landscape and market trends in the SaaS sector will be critical to assess the long-term benefits of this strategic shift.

HONG KONG, July 19, 2024 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, today announced that Optimix Media Asia Limited, a wholly-owned subsidiary of the Company, entered into a share purchase agreement on July 19, 2024 to sell all of its equity interest in Tetris Media Limited ("Tetris") to BeihaiOne Limited (the "Disposal").

Tetris and its subsidiaries are the primary entities through which the Company delivers its enterprise solutions business in mainland China. This strategic move aims to optimize the Company's operations based on the performance of business units, enhance profitability, and realign the business focus to meet market trends and demand in the SaaS sector. After the Disposal, the Company will continue to operate its enterprise solutions business in Hong Kong and marketing solutions business in mainland China, Hong Kong and overseas.

Mr. Jian Tang, iClick's Chief Executive Officer and Co-Founder, said, "The uncertain macroeconomic conditions and the intense competition in the SaaS market in mainland China have resulted in diminished segment margins and operating cashflows. Given the limited growth opportunity, our board of directors has decided to dispose of Tetris and its subsidiaries. We will continue our cost optimization efforts to drive greater operational efficiency, and enhance the Company's capabilities and sustainability. We believe these will help the Company ultimately enhance financial performance as well as drive returns to the shareholders."

In connection with the Disposal, the Company engaged an independent third-party valuer to evaluate the market value of Tetris and its subsidiaries. The consideration of the Disposal is US$80,000, which is commensurate with the equity value of Tetris and its subsidiaries as calculated by the independent third-party valuer. The Disposal was approved by the board of directors of the Company, upon the recommendation and approval of the audit committee of the board of directors.

About iClick Interactive Asia Group Limited

Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China. iClick's mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in ten locations across Asia and Europe. For more information, please visit ir.i-click.com.

Safe Harbor Statement

This press release contains forward-looking statements, including those related to the Company's business strategies, operations and financial performance. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's ability to continue as a going concern; its ability to secure adequate working capital and maintain sufficient liquidity; its fluctuations in growth; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favorable contractual terms; market competition; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is current as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:	In the United States:
iClick Interactive Asia Group Limited	Core IR
Catherine Chau	Tom Caden
Phone: +852 3700 9100	Phone: +1-516-222-2560
E-mail: ir@i-click.com	E-mail: tomc@coreir.com

 

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SOURCE iClick Interactive Asia Group Limited

FAQ

What is iClick Interactive Asia Group (ICLK) selling in its recent disposal announcement?

iClick Interactive Asia Group (NASDAQ: ICLK) is selling its entire equity interest in Tetris Media , which represents its mainland China enterprise solutions business.

How much is iClick Interactive Asia Group (ICLK) receiving for the disposal of its mainland China enterprise solutions business?

iClick Interactive Asia Group (ICLK) is receiving US$80,000 for the disposal of its mainland China enterprise solutions business, as determined by an independent third-party valuer.

Why is iClick Interactive Asia Group (ICLK) disposing of its mainland China enterprise solutions business?

iClick Interactive Asia Group (ICLK) is disposing of its mainland China enterprise solutions business due to uncertain macroeconomic conditions, intense competition in the SaaS market, diminished segment margins, and growth opportunities in mainland China.

What businesses will iClick Interactive Asia Group (ICLK) continue to operate after the disposal?

After the disposal, iClick Interactive Asia Group (ICLK) will continue to operate its enterprise solutions business in Hong Kong and its marketing solutions business in mainland China, Hong Kong, and overseas.