Instacart and Ibotta Join Forces to Deliver More Savings for Customers
Ibotta (NYSE: IBTA) and Instacart (Nasdaq: CART) have announced a strategic partnership to provide Instacart customers with access to Ibotta's digital coupons. Ibotta will become Instacart's preferred third-party coupon provider across eligible categories. This partnership expands the Ibotta Performance Network (IPN), allowing CPG brands to reach millions of additional consumers with targeted promotions on Instacart's platform.
The collaboration aims to deliver more timely and relevant coupons to consumers, helping them save money on everyday purchases. For CPG brands, it creates an enhanced opportunity to reach consumers across Instacart's marketplace of over 1,500 retail banners and 85,000 stores in North America. The partnership is set to go live later this year, aligning with the projected 5.6% growth of the U.S. grocery industry to $1.5 trillion in 2024.
Ibotta (NYSE: IBTA) e Instacart (Nasdaq: CART) hanno annunciato una partnership strategica per fornire ai clienti di Instacart accesso ai coupon digitali di Ibotta. Ibotta diventerà il fornitore di coupon di terze parti preferito da Instacart per le categorie idonee. Questa partnership amplia la Ibotta Performance Network (IPN), permettendo ai marchi CPG di raggiungere milioni di consumatori aggiuntivi con promozioni mirate sulla piattaforma di Instacart.
La collaborazione si propone di offrire coupon più tempestivi e pertinenti ai consumatori, aiutandoli a risparmiare denaro sugli acquisti quotidiani. Per i marchi CPG, crea un'opportunità migliorata per raggiungere i consumatori nel marketplace di Instacart, che comprende oltre 1.500 marchi retail e 85.000 negozi in Nord America. La partnership è prevista per il lancio in prossimità della crescita stimata del 5,6% dell'industria alimentare statunitense, che raggiungerà i 1,5 trilioni di dollari nel 2024.
Ibotta (NYSE: IBTA) e Instacart (Nasdaq: CART) han anunciado una asociación estratégica para proporcionar a los clientes de Instacart acceso a los cupones digitales de Ibotta. Ibotta se convertirá en el proveedor de cupones de terceros preferido de Instacart en las categorías elegibles. Esta asociación amplía la Ibotta Performance Network (IPN), permitiendo a las marcas CPG alcanzar a millones de consumidores adicionales con promociones dirigidas en la plataforma de Instacart.
La colaboración tiene como objetivo ofrecer cupones más oportunos y relevantes a los consumidores, ayudándoles a ahorrar dinero en compras diarias. Para las marcas CPG, crea una oportunidad mejorada para llegar a los consumidores en el mercado de Instacart, que cuenta con más de 1,500 marcas minoristas y 85,000 tiendas en América del Norte. La asociación está programada para lanzarse a finales de este año, alineándose con el crecimiento proyectado del 5.6% de la industria de supermercados de EE. UU., que alcanzará los 1.5 billones de dólares en 2024.
Ibotta (NYSE: IBTA)와 Instacart (Nasdaq: CART)는 Instacart 고객에게 Ibotta의 디지털 쿠폰에 접근할 수 있도록 하는 전략적 파트너십을 발표했습니다. Ibotta는 적격 카테고리에서 Instacart의 선호 제3자 쿠폰 제공업체가 될 것입니다. 이번 파트너십은 Ibotta Performance Network (IPN)를 확장하여, CPG 브랜드가 Instacart 플랫폼에서 타겟 프로모션으로 수백만의 추가 소비자에게 접근할 수 있도록 합니다.
이번 협력은 소비자에게 더 시의적절하고 관련성 높은 쿠폰을 제공하여 그들이 일상적인 구매에서 돈을 절약하도록 돕는 것을 목표로 합니다. CPG 브랜드에게는 1,500개 이상의 소매 브랜드와 85,000개의 매장이 있는 Instacart의 시장을 통해 소비자에게 접근할 수 있는 향상된 기회를 제공합니다. 이 파트너십은 올해 말에 시작될 예정이며, 이는 2024년까지 미국 식료품 산업이 1.5조 달러로 5.6% 성장할 것으로 예상되는 것과 일치합니다.
Ibotta (NYSE: IBTA) et Instacart (Nasdaq: CART) ont annoncé un partenariat stratégique pour offrir aux clients d'Instacart un accès aux coupons numériques d'Ibotta. Ibotta deviendra le fournisseur de coupons tiers préféré d'Instacart pour les catégories éligibles. Ce partenariat étend le réseau de performance Ibotta (IPN), permettant aux marques CPG d'atteindre des millions de consommateurs supplémentaires avec des promotions ciblées sur la plateforme d'Instacart.
Cette collaboration vise à fournir aux consommateurs des coupons plus opportuns et pertinents, les aidant ainsi à économiser de l'argent sur leurs achats quotidiens. Pour les marques CPG, cela crée une opportunité renforcée d’atteindre les consommateurs à travers le marché d'Instacart, qui compte plus de 1 500 enseignes de détail et 85 000 magasins en Amérique du Nord. Le partenariat devrait être lancé plus tard cette année, en phase avec la croissance projetée de 5,6 % de l'industrie alimentaire américaine, qui devrait atteindre 1,5 billion de dollars en 2024.
Ibotta (NYSE: IBTA) und Instacart (Nasdaq: CART) haben eine strategische Partnerschaft angekündigt, um den Instacart-Kunden Zugang zu Ibotta's digitalen Coupons zu bieten. Ibotta wird der bevorzugte Drittanbieter von Coupons für Instacart in den förderfähigen Kategorien. Diese Partnerschaft erweitert das Ibotta Performance Network (IPN), sodass CPG-Marken Millionen zusätzlicher Verbraucher mit gezielten Angeboten auf der Instacart-Plattform erreichen können.
Zusammenarbeit zielt darauf ab, den Verbrauchern zeitnahe und relevante Coupons anzubieten, damit sie bei ihren alltäglichen Einkäufen Geld sparen können. Für CPG-Marken schafft es eine verbesserte Möglichkeit, Verbraucher im Instacart-Marktplatz mit über 1.500 Einzelhandelsmarken und 85.000 Geschäften in Nordamerika zu erreichen. Die Partnerschaft soll später in diesem Jahr offiziell starten, passend zur prognostizierten Wachstumsrate von 5,6% in der US-Lebensmittelindustrie, die 2024 1,5 Billionen Dollar erreichen soll.
- Expansion of Ibotta Performance Network to include Instacart, a major grocery technology company
- Increased reach for Ibotta's 2,400 CPG brand partners to millions of additional consumers
- Potential for growth in Ibotta's CPG-funded promotions business through Instacart's platform
- Alignment with growing trend of digital coupon usage in grocery shopping
- None.
Insights
This partnership between Instacart and Ibotta is a strategic move with significant implications for both companies and the CPG industry. For Ibotta, joining forces with Instacart's vast network of 1,500 retail banners and 85,000 stores dramatically expands its reach, potentially boosting revenue and market share. Instacart gains a competitive edge by offering more savings to customers, which could drive user acquisition and retention in the fiercely competitive grocery delivery market.
The deal taps into the growing
This collaboration aligns perfectly with current market trends. The shift towards digital coupons reflects a broader trend of digitalization in retail, accelerated by the pandemic. By integrating Ibotta's offerings, Instacart is not just providing savings but enhancing its value proposition to both consumers and CPG brands.
For CPG brands, this partnership offers a powerful platform to reach consumers at the critical point of purchase. The ability to leverage Instacart's retail media network alongside Ibotta's promotions creates a synergistic effect, potentially boosting ROI on marketing spend. This could lead to increased adoption of digital promotion strategies among CPG brands, further fueling the growth of both Ibotta and Instacart.
The timing of this partnership is crucial, as consumers are increasingly price-sensitive due to inflationary pressures. By offering more savings opportunities, Instacart could see improved customer loyalty and increased market share in the competitive grocery delivery space.
New Strategic Partnership Expands The Scale of Ibotta’s Network
DENVER, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Ibotta (NYSE: IBTA), the leading technology company providing digital promotions and performance marketing solutions for CPG brands, and Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced a strategic partnership to provide Instacart customers with access to Ibotta’s industry-leading catalog of digital coupons. By joining the Ibotta Performance Network (IPN), Instacart will deliver more coupons that are timely and relevant to its consumers, helping consumers save money on their everyday purchases.
Going forward, Ibotta will be Instacart's preferred third-party coupon provider across all eligible categories of items on its mobile app and website. For CPG brands, this new partnership creates an enhanced opportunity to reach consumers across Instacart’s marketplace of more than 1,500 retail banners with a footprint of more than 85,000 stores across North America. In addition, CPG brands can continue to leverage Instacart’s high-performing retail media network to drive product discovery and incremental sales by connecting to consumers who are directly at the point of purchase.
“We are excited to enter into this strategic partnership with Instacart, which represents the first grocery technology company to join the Ibotta Performance Network,” said Bryan Leach, founder and CEO of Ibotta. “The addition of Instacart will allow our 2,400 CPG brand partners to reach millions of additional consumers with targeted promotions on Instacart’s app and website, all while benefiting from our network’s unprecedented real-time measurement capabilities.”
“Instacart is committed to helping consumers find more value, and today’s announcement underscores our goal of making online grocery shopping accessible to all,” said Chris Rogers, Chief Business Officer of Instacart. “Our partnership with Ibotta is designed to benefit both consumers, by providing valuable savings, and CPG brands, by continuing to drive real business impact and consumer engagement. We work with more than 6,000 CPG brands and we believe Ibotta will help us quickly scale our CPG-funded promotions business.”
The U.S. grocery industry is projected to grow
Ibotta-provided offers will be live across Instacart’s platform later this year.
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is the leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.
Contact
Ibotta Corporate Communications
Hilary O’Byrne, hilary.obyrne@ibotta.com
FAQ
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