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IBM Study: More Companies Turning to Open-Source AI Tools to Unlock ROI

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IBM's new study reveals strong adoption of AI strategies among companies, with 85% reporting progress in their 2024 AI implementation and 47% achieving positive ROI. The research, surveying over 2,400 IT decision makers, highlights a growing trend toward open-source AI tools, with 51% of companies using these tools reporting positive ROI compared to 41% of non-users.

Looking ahead to 2025, 62% of respondents plan to increase AI investments, with 39% planning increases of 25-50%. Companies are focusing AI investments primarily on IT operations (63%), data quality management (46%), and product/services innovation (41%). The study also found that 60% of surveyed companies use open-source ecosystems, with larger companies more likely to base the majority of their AI solutions on open source.

Il nuovo studio di IBM rivela una forte adozione delle strategie di IA tra le aziende, con l'85% che r-reporta progressi nella loro implementazione dell'IA per il 2024 e il 47% che ottiene un ROI positivo. La ricerca, che ha coinvolto oltre 2.400 decisori IT, evidenzia una crescente tendenza verso strumenti di IA open-source, con il 51% delle aziende che utilizzano questi strumenti che riportano un ROI positivo rispetto al 41% di quelle non utilizzatrici.

Guardando al 2025, il 62% degli intervistati prevede di aumentare gli investimenti in IA, con il 39% che pianifica aumenti del 25-50%. Le aziende si stanno concentrando principalmente sugli investimenti in IA per le operazioni IT (63%), la gestione della qualità dei dati (46%) e l'innovazione di prodotti/servizi (41%). Lo studio ha inoltre rivelato che il 60% delle aziende intervistate utilizza ecosistemi open-source, con le aziende più grandi che sono più propense a basare la maggior parte delle loro soluzioni di IA su open source.

El nuevo estudio de IBM revela una fuerte adopción de estrategias de IA entre las empresas, con el 85% reportando avances en su implementación de IA para 2024 y el 47% logrando un ROI positivo. La investigación, que encuestó a más de 2.400 tomadores de decisiones de TI, destaca una creciente tendencia hacia herramientas de IA de código abierto, con el 51% de las empresas que utilizan estas herramientas reportando un ROI positivo en comparación con el 41% de los no usuarios.

Mirando hacia 2025, el 62% de los encuestados planea aumentar las inversiones en IA, con el 39% planeando aumentos del 25-50%. Las empresas están enfocando sus inversiones en IA principalmente en operaciones de TI (63%), gestión de calidad de datos (46%) e innovación de productos/servicios (41%). El estudio también encontró que el 60% de las empresas encuestadas utilizan ecosistemas de código abierto, siendo más probable que las empresas más grandes basen la mayoría de sus soluciones de IA en código abierto.

IBM의 새로운 연구는 기업들이 AI 전략을 강력하게 채택하고 있으며, 85%가 2024년 AI 구현에서 진전을 보고하고 47%가 긍정적인 ROI를 달성하고 있음을 보여줍니다. 2,400명 이상의 IT 의사 결정자를 조사한 이 연구는 오픈 소스 AI 도구에 대한 증가하는 경향을 강조하고 있으며, 이 도구를 사용하는 기업의 51%가 비사용자에 비해 긍정적인 ROI를 보고하고 있습니다.

2025년을 바라보며, 62%의 응답자가 AI 투자를 늘릴 계획이며, 39%는 25-50%의 증가를 계획하고 있습니다. 기업들은 AI 투자를 주로 IT 운영(63%), 데이터 품질 관리(46%), 제품/서비스 혁신(41%)에 집중하고 있습니다. 연구에 따르면 조사된 기업의 60%가 오픈 소스 생태계를 사용하고 있으며, 대기업이 AI 솔루션의 대부분을 오픈 소스에 기반할 가능성이 더 높습니다.

La nouvelle étude d'IBM révèle une forte adoption des stratégies d'IA parmi les entreprises, avec 85% d'entre elles rapportant des progrès dans leur mise en œuvre de l'IA pour 2024 et 47% atteignant un ROI positif. La recherche, qui a sondé plus de 2 400 décideurs informatiques, met en évidence une tendance croissante vers des outils d'IA open source, avec 51% des entreprises utilisant ces outils reportant un ROI positif par rapport à 41% des non-utilisateurs.

En regardant vers 2025, 62% des répondants prévoient d'augmenter leurs investissements dans l'IA, avec 39% prévoyant une augmentation de 25-50%. Les entreprises concentrent principalement leurs investissements en IA sur les opérations informatiques (63%), la gestion de la qualité des données (46%) et l'innovation des produits/services (41%). L'étude a également révélé que 60% des entreprises interrogées utilisent des écosystèmes open source, les grandes entreprises étant plus susceptibles de baser la majorité de leurs solutions d'IA sur l'open source.

Die neue Studie von IBM zeigt eine starke Annahme von KI-Strategien unter Unternehmen, wobei 85% Fortschritte bei der Implementierung von KI für 2024 melden und 47% eine positive Rendite (ROI) erzielen. Die Forschung, die über 2.400 IT-Entscheidungsträger befragt hat, hebt einen wachsenden Trend zu Open-Source-KI-Tools hervor, wobei 51% der Unternehmen, die diese Tools verwenden, einen positiven ROI berichten, im Vergleich zu 41% der Nichtnutzer.

Für das Jahr 2025 planen 62% der Befragten, ihre Investitionen in KI zu erhöhen, wobei 39% eine Erhöhung um 25-50% planen. Unternehmen konzentrieren ihre KI-Investitionen hauptsächlich auf IT-Betrieb (63%), Datenqualitätsmanagement (46%) und Produkt-/Dienstleistungsinnovationen (41%). Die Studie ergab auch, dass 60% der befragten Unternehmen Open-Source-Ökosysteme verwenden, wobei größere Unternehmen eher dazu neigen, die Mehrheit ihrer KI-Lösungen auf Open Source zu basieren.

Positive
  • 85% of companies report progress in AI strategy execution
  • 47% of companies already achieving positive ROI from AI investments
  • 62% of companies planning to increase AI investments in 2025
  • Only 5% plan to decrease AI spending
  • 51% of companies using open-source AI tools report positive ROI
Negative
  • 14% of companies recording negative ROI from AI investments
  • 56% of companies not yet achieving positive ROI don't expect dollar savings within next 1-2 years

Insights

This comprehensive IBM study reveals substantial market momentum in enterprise AI adoption, with 85% of surveyed companies reporting progress in their AI strategies and 47% achieving positive ROI. The most compelling finding is the correlation between open-source AI adoption and financial returns - companies using open-source tools report 51% positive ROI versus 41% for non-users.

The projected AI investment landscape shows remarkable strength, with 89% planning to maintain or increase AI spending in 2025. Of particular note, 39% of those increasing investments plan substantial boosts of 25-50%. This signals a maturing market where companies are moving beyond experimentation to strategic implementation, particularly in IT operations (63%) and data quality management (46%).

The shift toward open-source AI tools represents a significant market transformation, with 80% of respondents basing at least a quarter of their AI solutions on open source. This trend correlates with faster deployment cycles and increased pilot programs, suggesting open source is becoming a key driver of AI scalability and ROI optimization.

The financial implications of this study are significant for IBM's market position and the broader enterprise tech sector. The high percentage of companies achieving positive ROI (47%) and planning increased AI investments (62%) indicates a robust demand environment for AI solutions. The emphasis on open-source tools could pressure traditional proprietary software margins but also creates opportunities for service-based revenue streams through managed cloud services (51% adoption rate).

The ROI metrics reveal an important shift in how companies evaluate AI investments, prioritizing operational efficiency over immediate cost savings. The focus on software development speed (25%) and innovation (23%) as primary ROI metrics suggests a longer-term value creation model that could support sustained investment cycles. With 92% of current negative-ROI projects expected to turn positive within 3 years, the pipeline for AI services and solutions appears strong.

  • 85% of IT decision makers surveyed reported progress in their companies' 2024 AI strategy, with 47% saying they have already achieved positive ROI
  • Nearly half of surveyed companies are looking to open-source AI to optimize their investments in 2025

ARMONK, N.Y., Dec. 19, 2024 /PRNewswire/ -- New research commissioned by IBM (NYSE: IBM) found that companies surveyed are investing in AI for the long term, with a growing interest in using open-source tools to drive ROI and innovation going forward.

The study of more than 2,400 IT decision makers (ITDMs), conducted by Morning Consult and developed in collaboration with Lopez Research, revealed that 85% of respondents report making progress in executing their 2024 AI strategy, with nearly half (47%) already seeing positive ROI from their AI investments. The data also confirms that using open-source tools for AI solutions may correlate to greater financial viability: 51% of surveyed companies currently utilizing open-source AI tools report seeing positive ROI, as compared to just 41% of those not using open source.

Nearly two-thirds (62%) of all respondents indicate they will increase their AI investments in 2025, while 48% are planning to leverage open-source ecosystems to optimize their AI implementations. For those surveyed companies not currently utilizing open-source, 2 in 5 say they plan to use open source for AI implementation in 2025.

"As organizations begin to implement AI at scale, many are placing greater stock in success metrics such as productivity gains, in part because traditional hard dollar ROI benefits have yet to show up on the balance sheets," said Maribel Lopez of Lopez Research. "Yet, companies continue to rapidly advance their AI strategies, with no sign of slowing down. Companies now recognize the value of defining specific use cases and optimizing AI projects. They are leveraging hybrid cloud strategies and open source to drive AI innovation and deliver financial returns."

Further study findings include:

Enterprises are ramping up AI investment, but with a greater strategic focus

  • 89% of surveyed organizations are planning to either increase or maintain their investment in AI in 2025.
    • Of the 62% that plan to increase their investment, nearly two-fifths (39%) of respondents plan to up their spending by 25-50%.
    • Only 5% of respondents plan to decrease their AI spending, and none by more than 50%.          
  • Surveyed companies are focusing on specific areas for allocating their AI investments, particularly IT operations (the top focus area for 63% percent of respondents), as well as data quality management (46%) and product/services innovation (41%).
  • When asked what strategic changes will be made in 2025, surveyed ITDMs identify using managed cloud services (51%), hiring specialized talent (48%) and utilizing open source (48%) among the most common ways they plan to optimize their AI investments.

 Open source is becoming crucial to companies' AI strategies

  • 6-in-10 ITDMs surveyed report using open-source ecosystems as an AI tool source, and more AI solutions are expected to be based on open source in the coming year (41% in 2025 vs. 37% in 2024).
  • More than 80% of respondents report that at least a quarter of their company's AI solutions or platforms are based on open source.
    • As company size increases, so does the likelihood that the majority (over 50%) of AI solutions are based on open source.
  • Surveyed companies utilizing open-source ecosystems are more likely to be achieving positive ROI than those that are not (51% vs. 41%).
  • In addition, respondents harnessing open-source ecosystems plan to launch more AI pilots in the coming year than those that are not: 38% say they plan to launch 21+ AI pilots in 2025, compared to 26% at companies not using open source for AI tooling.

Organizations report successfully advancing their AI projects, but often through less traditional ROI metrics

  • 85% of surveyed ITDMs report making progress in executing their AI strategy, while only 9% report no progress.
  • 58% of respondents say their company typically moves from AI pilot to full production in less than a year.
  • 31% of surveyed companies say their AI investments are driven more by innovation, compared to 28% that are more ROI driven; 41% indicate that their organization is equally innovation and ROI-driven.
  • Faster software development (25%), more rapid innovation (23%), and productivity time savings (22%) ranked as the three most important metrics surveyed ITDMs use to calculate ROI from AI investments. Hard dollar/quantifiable savings was a distant fourth at 15%.
  • Nearly half (47%) of surveyed companies say they are achieving positive ROI from their AI projects; 33% say they are breaking even and just 14% say they are recording negative ROI.
    • Among companies not yet achieving positive ROI, less than half (44%) expect to begin seeing dollar savings within the next 1 to 2 years; 92% believe they will turn a positive ROI within 3 years.

To view the full study, visit: https://newsroom.ibm.com/image/IBM_ROI_of_AI_Report-December_2024.pdf

Study Methodology:
Morning Consult conducted a survey from October 30 to November 13, 2024 among a total sample of 2,413 IT Decision Makers (ITDMS) in the US, Canada, Mexico, Brazil, UK, France, Germany, Spain, India, Singapore, Indonesia, and South Korea. The interviews were conducted online, and the data is unweighted. Respondents are employed at companies with 101 employees or more, serving in director-level or higher roles within a technology role, with decision-making authority over at least one of the following: management of business consultants/consulting services, purchasing for IT products, or purchasing for business consulting services.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contact:
Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com

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SOURCE IBM

FAQ

What percentage of companies are seeing positive ROI from IBM's AI investments in 2024?

According to IBM's study, 47% of surveyed companies are already seeing positive ROI from their AI investments in 2024.

How many companies plan to increase their AI investments with IBM in 2025?

62% of surveyed companies indicate they will increase their AI investments in 2025, with 39% planning to increase spending by 25-50%.

What are the top focus areas for AI investment according to IBM's study?

Companies are primarily focusing AI investments on IT operations (63%), data quality management (46%), and product/services innovation (41%).

How does open-source AI adoption affect ROI according to IBM's research?

Companies using open-source AI tools report higher ROI rates (51%) compared to those not using open source (41%).

What percentage of IBM's surveyed companies expect to break even on AI investments within 3 years?

92% of companies not yet achieving positive ROI believe they will turn a positive ROI within 3 years.

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