Taboola Launches Taboola High Impact, A New Brand Awareness Solution for Agencies and Brand Advertisers

Rhea-AI Summary

Taboola, a leader in online recommendations, has launched Taboola High Impact, a new advertising solution tailored for brand marketers and agencies. This initiative focuses on enhancing brand awareness, allowing advertisers to effectively reach over 500 million daily active users across top publishers. Key features include innovative ad placements, premium content adjacency, and access to exclusive real-time readership data. With brands increasingly prioritizing awareness campaigns, Taboola aims to offer new revenue opportunities for publishers while revolutionizing brand engagement on the open web.

Positive

• Launch of Taboola High Impact aims to enhance brand awareness for advertisers.
• Access to over 500 million daily active users for effective campaign reach.
• Innovative ad formats including video and Carousel ads enhance engagement.
• Safe advertising environment with premium editorial content adjacency.
• Exclusive reader data for informed content strategy during the cookieless future.

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• None.

NEW YORK, March 15, 2021 /PRNewswire/ -- Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.

According to industry data, in today's fragmented ecosystem and battle for attention, brands are prioritizing brand awareness campaigns, with 70% further prioritizing news websites as their most important channel for achieving awareness.

After building a successful business of supporting performance marketers, Taboola's new High Impact offering is specifically designed to support brand awareness campaigns. With it, advertisers can effectively reach over 500 million daily active users across the world's top publishers. It includes:

1. Ad format innovation in placements of high impact: Ads will only run on homepages, mid-article placements, and the very top of Taboola Feed. Formats include video ads, rich media ads, and social media-like Carousel and Story ad formats.
   
   
2. Adjacency and Control: Ads will be surrounded only by safe and premium editorial content and no other ads. These controls are supported through integrations with IAS, Moat by Oracle Data Cloud, and other partnerships to provide transparency and safety.
   
   
3. Exclusive real-time readership data, previously only available to editorial teams: For the first time, agencies and brands who buy Taboola High Impact will get access to readership data based on 500 million daily active users, to inform their content strategy, to learn more about consumer interest, and to be prepared for a cookieless future where context matters even more.

For publishers, Taboola High Impact unlocks a host of new benefits, including new revenue opportunities. This includes greater access to a new slate of premium, brand awareness-focused advertisers, allowing publishers to diversify their revenue streams with both brand awareness and performance advertising dollars. In addition, Taboola High Impact leverages innovative and captivating formats that offer publishers new ways to engage readers and improve the user experience.

"We spent the last decade building an incredible performance business, and over the last two years, working with our closest brand and agency partners, we've listened and learned about the need to create a whole new brand awareness package which is safe, visible, impactful and fueled with data," said Adam Singolda, Founder & CEO at Taboola. "People spend 25% of their time in the open web, similar to what they do in social networks, or searching--the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive."

For more information about Taboola High Impact and what solutions are available for you today, please visit Taboola's website and reach out to your local Taboola representative.

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. The company's platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC. For more information visit: https://www.taboola.com/press-release/taboola-goes-public.

Learn more at www.taboola.com and follow @taboola on Twitter.

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SOURCE Taboola

FAQ

What is Taboola High Impact announced on March 15, 2021?

Taboola High Impact is a new advertising solution aimed at enhancing brand awareness for marketers and agencies.

How many daily active users can advertisers reach with Taboola High Impact?

Advertisers can reach over 500 million daily active users across top publishers.

What are the key features of Taboola High Impact?

Key features include innovative ad placements, premium content adjacency, and access to exclusive real-time readership data.

How does Taboola High Impact benefit publishers?

It provides new revenue opportunities by connecting them with brand awareness-focused advertisers.

What company is merging with ION Acquisition Corp. 1 Ltd.?

Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA).