Vimeo Announces Partnership With GoDaddy To Power Video For Entrepreneurs Globally

Rhea-AI Summary

Vimeo has announced a strategic partnership with GoDaddy, integrating Vimeo's video capabilities into GoDaddy's website builder and marketing tools. This collaboration allows GoDaddy users to upload and manage high-quality video content directly within their websites. Additionally, users can access Vimeo's full suite of video tools for advanced features like custom branding and analytics. The partnership highlights Vimeo's commitment to expanding its market reach and providing businesses with effective video solutions.

Positive

• Partnership with GoDaddy enhances Vimeo's market share and reach.
• GoDaddy users gain direct access to high-quality video management tools.
• Vimeo's toolsuite offers advanced features like custom branding and analytics.

Negative

• None.

NEW YORK, Oct. 22, 2020 /PRNewswire/ -- Vimeo, the world's leading professional video platform and community, today announced a strategic partnership with GoDaddy, the company that empowers everyday entrepreneurs— an integration that will bring the power of Vimeo directly to GoDaddy's website builder and marketing tools. GoDaddy is the latest partner to join Vimeo's new partner program Powered by Vimeo, joining Facebook, Eventbrite, Pinterest and Patreon. This move signals Vimeo's deepening focus on strategic partnerships as a way to accelerate market share with business customers and help more businesses unlock the power of video.

Vimeo is the first and only video platform to enable GoDaddy's Websites + Marketing customers to upload and manage videos directly within the website builder. Now these users will get access to a co-branded video platform where they can natively upload, host, and manage video content in the highest possible quality. GoDaddy customers will also be able to upgrade to Vimeo's full video toolsuite for more advanced functionality like custom branding, video creation, and cross-platform analytics.

"More than ever, video is extremely important in helping entrepreneurs build dynamic websites that increase customer engagement and brand affinity," said Justin Tsai, VP of Product Management at GoDaddy. "Vimeo's easy-to-use video capabilities made integrating with them a no-brainer. We're proud to team up with them to help Websites + Marketing customers unlock the full power of video." 

Vimeo's new Powered by Vimeo program empowers businesses by natively integrating Vimeo's best-in-class video capabilities—including hosting, creation, distribution, and live streaming— across the major platforms and services they already use. 

"Powered by Vimeo brings the tools and utility of Vimeo— flexible APIs, scalable video creation, the highest quality player, and world-class brand— to category leaders across the internet, and we're thrilled to partner with GoDaddy to give their community better ways to reach and engage their customers," said Richard Bloom, SVP of Business Development, Vimeo. "The Vimeo video player is already embedded on millions of websites across the web, and we see an even bigger opportunity to bring the full suite of our tools to any platform where video is needed."

Vimeo will be expanding its partner ecosystem to power more video across the web, and expects to launch more integrations this year. To learn more about Powered by Vimeo, please visit: http://vimeo.com/partners.

About Vimeo
Vimeo is the world's leading professional video platform and community. With over 200 million members across more than 150 countries, we help anyone grow their business by making it easy to create and market high-quality, impactful videos. Vimeo is headquartered in New York City with offices around the world, and is an operating business of IAC (NASDAQ: IAC). Learn more at www.vimeo.com.

Vimeo Contact
Jordan Smith | PR@Vimeo.com

View original content:http://www.prnewswire.com/news-releases/vimeo-announces-partnership-with-godaddy-to-power-video-for-entrepreneurs-globally-301158069.html

SOURCE Vimeo

FAQ

What is the significance of Vimeo's partnership with GoDaddy?

The partnership allows GoDaddy users to integrate Vimeo's advanced video tools directly into their websites, enhancing user engagement and business marketing.

What features will GoDaddy customers have access to through Vimeo?

GoDaddy customers can upload, host, and manage videos with high quality and also upgrade to Vimeo's full suite for custom branding and analytics.

When was the partnership between Vimeo and GoDaddy announced?

The partnership was announced on October 22, 2020.

How does the partnership benefit Vimeo?

It helps Vimeo expand its market presence and align with entrepreneurs using GoDaddy's platform.

What does the Powered by Vimeo program entail?

The Powered by Vimeo program integrates Vimeo's video capabilities into major platforms, enhancing video hosting, creation, and distribution.