The Daily Beast's Obsessed Launches--A Trusted Source to Feed Your Entertainment Cravings

Rhea-AI Summary

The Daily Beast has launched 'Obsessed,' a new entertainment-focused platform aimed at delivering insightful content on pop culture. Sponsored by Paramount+, Obsessed aims to enhance reader engagement by offering a variety of content, including reviews, interviews, and analysis. Notable features include 'See/Skip,' which provides recommendations on shows and movies, and 'Obsessional,' curating trending stories. The launch comes amid a 40% increase in entertainment traffic for The Daily Beast this year, showcasing the growing demand for trusted entertainment journalism.

Positive

• Launch of 'Obsessed' enhances The Daily Beast's portfolio in the entertainment sector.
• Paramount+ as launch sponsor strengthens the brand's positioning in the streaming landscape.
• 40% increase in entertainment traffic indicates strong audience engagement.

Negative

• None.

Paramount+ Signs on as Launch Sponsor of The Daily Beast's Obsessed

NEW YORK, Aug. 15, 2022 /PRNewswire/ -- Today The Daily Beast announced the launch of The Daily Beast's Obsessed, a new offering that extends The Daily Beast's signature voice and trusted journalism in the entertainment space. Led by two of The Beast's most recognized entertainment gurus—Kevin Fallon as the senior editor of The Daily Beast's Obsessed, Marlow Stern as senior editor of all entertainment coverage and Allegra Frank as Obsessed's deputy editor—the new offering is a one-stop shop for everything the public is fascinated with in pop culture. It will deliver reviews, interviews, analysis, casting news, trailers and more—exploring the juicy plots, deliciously evil characters, and cultural controversies that define today's streaming landscape. The Daily Beast also announced today Paramount+ has signed on as Obsessed's launch sponsor.

"Entertainment isn't one-size-fits-all—streaming has exploded, and it's never been more fun to bond with our readers over all there is to rant and rave about," said Kevin Fallon, senior editor, Obsessed. "With Obsessed we are helping readers feed their fandom with everything from high-profile interviews to voice-y reviews with the sass and bravado you've come to expect from The Beast. This is truly content worth binging."

Critic-centric but speaking fans' language, Obsessed immerses readers in the topics they crave, diving deep on the shows and movies that have everyone talking. The writers' mission: crafting pieces with so much honesty and humor they will be as much fun to read as the best shows are to watch.

Highlights include:

• See/Skip: The heartbeat of The Daily Beast's Obsessed, See/Skip provides opinionated takes on the shows and movies we've watched and our recommendations on which deserve your time.
• Obsessional: In the world of entertainment, there's always one thing everyone is talking about—whether it's the Oscars slap, Real Housewives drama, or the new season of The Good Fight—and this hub curates the stories that capture the zeitgeist. It's the readers' cheat sheet to dominating water cooler conversation.
• Topical Themes: From the Oscars lead-up to Emmys season, we bundle milestone entertainment moments and topically relevant themes throughout the year.
• Critic Spotlight: Our critics obsessively consume entertainment and share their takes. As a critic-centric destination, readers can easily access content from their favorite writers via the Critic Spotlight section on the Obsessed homepage.

The growth of streaming services has created a firehose of content with more than 800,000 unique programs in the U.S. alone—and nearly half of U.S. viewers say it's hard to find the content they want to watch. ¹

"Readers are desperate for a trusted way to cut through the noise, there's just no way to watch it all," said Marlow Stern, senior entertainment editor, The Daily Beast. "Obsessed helps direct readers' time and attention, offering unique perspective and encouraging them to go all-in, devouring the subjects they love from all angles."

"We've already seen entertainment traffic increase around 40% this year," said Tracy Connor, Editor-in-Chief, The Daily Beast. "Obsessed is The Beast's way of giving readers more of what they want while expanding our sharp, savvy take on the world beyond politics."

Obsessed is now live at www.thedailybeast.com/obsessed.

About The Daily Beast
The Daily Beast delivers award-winning original reporting and sharp opinion in the arena of politics, pop-culture and power. With over a decade of breaking impactful stories, The Beast's multi-media reach includes chart-topping podcasts, millions of engaged social followers, a dedicated app, heavily consumed newsletters and an expansive membership program. The Daily Beast is an IAC (NASDAQ: IAC) company. Learn more at www.thedailybeast.com

Contact:
Valerie Combs
212-314-7251
pr@thedailybeast.com

¹ Nielsen State of Play Report, April 2022

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SOURCE The Daily Beast

FAQ

What is The Daily Beast's 'Obsessed'?

'Obsessed' is a new entertainment platform launched by The Daily Beast that offers reviews, interviews, and insights into current pop culture.

Who is sponsoring The Daily Beast's 'Obsessed'?

Paramount+ has signed on as the launch sponsor for The Daily Beast's 'Obsessed'.

When was The Daily Beast's 'Obsessed' launched?

The Daily Beast's 'Obsessed' was launched on August 15, 2022.

What does 'Obsessed' focus on?

'Obsessed' focuses on providing content related to entertainment, including reviews, analysis, and trending topics in pop culture.

How much has entertainment traffic increased for The Daily Beast this year?

Entertainment traffic for The Daily Beast has increased by 40% this year.