Care.com Reports August is Peak Season for Finding Back-to-School Care

Rhea-AI Summary

As the back-to-school season approaches, parents are adjusting childcare arrangements due to the return to in-person jobs and hybrid work. Care.com analyzed trends from previous years, revealing that August 2021 was the peak month for back-to-school childcare searches. Notably, 34% of parents sought homework support, willing to pay an average of $18.02/hour, up 2% from the previous year. To better navigate this process, families are advised to determine their work schedules, budget, and specific caregiver needs early on.

Positive

• 34% of parents looking for childcare specified homework or curriculum support last year.
• Parents offered an average of $18.02/hour for homework assistance, a 2% increase from the previous year.

Negative

• The transition back to in-person jobs may disrupt existing childcare arrangements.

– Parents also want Homework/Curriculum Support and will pay more for it –

AUSTIN, Texas--(BUSINESS WIRE)-- As we approach another hectic back-to-school season, many parents are facing an added stressor this fall – return to offices and hybrid work – that is forcing them to adjust their childcare arrangements. Care.com analyzed last year’s back-to-school childcare hiring trends to identify key dates and trends that might help families streamline and more successfully navigate the hiring process.

“Return to in-person jobs and reconfigured hybrid schedules will cause major rifts in parents’ current childcare plans,” said Maressa Brown, Senior Editor, Care.com. “Families may need to interview and hire multiple caregivers to fill gaps in their weekly schedules, making planning and flexibility key this year. We know parents across the country are facing the same challenge and are looking for tips on how to get ahead of the demand.”

Trends and Key Dates

August 2021 was the peak month on Care.com for the majority (65%) of families looking for back-to-school care, with August 23rd being the most popular day to post back-to-school jobs. Back-to-school caregivers got out ahead of the demand in 2021 with more posting their profiles on August 9th than on any other day during the month.

On average, across the U.S. last year, parents posted their back-to-school jobs approximately 22 days before the expected start date. Since the school year resumes at different times in different regions of the country, key dates for back-to-school care searches varied. In 2021 the most popular dates to post back-to-school jobs by region were: August 1st/Midwest; August 10th/West and South; and August 23rd/Northeast.*

Parents want Homework/Curriculum Support and will pay more for it

From 2019-2021, Care.com found that the start of the school year also drove a spike in interest in homework or curriculum help. More than one-third (34%) of parents looking for back-to-school care specified these functions last year, with these job posts spiking in August and September. Care.com is already seeing a similar trend emerging this month.

And, despite the high cost of care, parents are willing to pay even more for additional help with schoolwork. In 2021, on average parents offered to pay 2% more/hour for these services, or an average of $18.02/hr vs. $17.66/hr.

Optimizing the search for back-to-school help

In addition to noting the key dates related to finding back-to-school care, families can streamline the process by following these steps:

• Figure Out Your Fall Work Schedule: Take a close look at your weekly schedule to identify exactly when you’ll need care throughout the week. Understanding your care gaps will help determine if you’ll need a nanny, after-school help, a sitter, or a combination of caregivers.
• Determine Your Budget: Different types of care cost different amounts. Find out what you can afford and know what the going rates are in your area by accessing this calculator.
• Identify Your Needs: Before starting your search, know exactly what skills you’d like your caregiver to have and the responsibilities she’ll handle. Many babysitters and nannies may be willing to negotiate “add-ons” to their role. Examples might include tutoring, walking the dog, meal prep, laundry, or running errands for additional fees.
• Start Your Care Search ASAP: Starting your care search as soon as possible means you’ll have the widest selection of caregivers to choose from before demand surges.
• Interview/Trial Run Multiple Candidates: Allow time to interview and have a “trial run” with a few different nanny and babysitter candidates. This will help you make sure they’re a good fit with your kids and, if you need more than one regular caretaker to fit your schedule, this is a good way to line them up.
• Pay Your Sitter/Nanny Legally: Start the relationship off on the right foot by paying your caregiver legally. Given the cost of care, you’ll very quickly reach the $2,400 IRS yearly threshold requiring you to pay your household employee on the books. By doing so, you’ll be able to access tax credits to offset childcare costs if you are otherwise eligible and access money from your Flexible Spending Accounts, if you have them and the costs are included.
• Have A Backup Plan: Create a back-to-school backup plan for what you’ll do if the unexpected happens, like your child becomes sick or your scheduled sitter becomes unavailable. Many employers now offer backup childcare for just these reasons so start by checking in with your HR department to see if there’s help available that you didn’t know about.

Families can find more resources for hiring their back-to-school babysitter or nanny on Care.com’s Care Guides and view the going rates for sitters in their area on its babysitting calculator.

*U.S. regions are designated as follows: Midwest (SD, NE, ND, MO, MN, KS, IA, WI, OH, MI, IN, IL), Northeast (VT, RI, NH, ME, MA, CT, PA, NY, NJ), South (TX, OK, LA, AR, WV, VA, SC, NC, MD, GA, FL, DE, DC, TN, MS, KY, AL) and West (WA, OR, HI, CA, AK, WY, UT, NV, NM, MT, ID, CO, AZ)

About Care.com

Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today’s families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com’s industry-leading products — from child and senior care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC)

View source version on businesswire.com: https://www.businesswire.com/news/home/20220808005518/en/

Media:

Mackenzie Nintzel

PR Associate

Mackenzie.nintzel@care.com



Jamie Gentges

PR Associate

Jamie.gentges@care.com

Source: Care.com

FAQ

What trends are observed in back-to-school childcare for IAC?

Care.com reports a surge in demand for childcare, especially in August, with 34% of parents seeking homework support.

When is the peak month for hiring childcare according to IAC?

Care.com indicates August 2021 was the peak month for back-to-school childcare hiring.

How much are parents willing to pay for homework support in 2021?

Parents averaged $18.02/hour for homework support, a 2% increase from 2020.

What are the key considerations for parents hiring childcare during back-to-school?

Parents are advised to plan their schedules, budget, and specific needs early to ensure suitable care.

How early do parents typically post back-to-school jobs according to IAC?

On average, parents posted back-to-school jobs approximately 22 days before the school year start.