Apalon Appoints Susanne Sandler as General Manager

Rhea-AI Summary

Apalon, a mobile development leader and a division of Mosaic Group, has appointed Susanne Sandler as General Manager, reporting to CEO Zachary Roseman. With over 600 million downloads and 1 million paying subscribers, Apalon aims to leverage Sandler's extensive experience from Booking Holdings to drive growth. In her new role, Sandler will oversee all strategy and operations from New York City, contributing to both existing product advancements and potential new category expansions.

Positive

• Appointment of Susanne Sandler as General Manager expected to drive strategic growth.
• Sandler's background from Booking Holdings brings valuable expertise in marketing and product strategy.
• Apalon has a strong portfolio with over 600 million downloads and 1 million paying subscribers.

Negative

• Transition in leadership may create temporary disruptions in continuity.
• No prior experience in mobile development may raise concerns about adaptability.

NEW YORK, July 16, 2020 /PRNewswire/ -- Apalon, one of the world's leading mobile developers and a division of Mosaic Group, announced today the appointment of Susanne Sandler as the company's General Manager. Sandler will report to Mosaic Group's CEO Zachary Roseman, who previously held the position prior to his appointment as CEO.

With over 600 million downloads, 200 employees and 10+ years of operating history, Apalon has been at the forefront of the global mobile ecosystem since its founding. Today, Apalon's products and brands like Productive, Scanner for Me, Blossom and Pixomatic touch the lives of over 1 million paying subscribers across iOS and Android devices in 170+ countries.

Sandler comes to Apalon from Booking Holdings, the world's leading provider of online travel and related services, where she served as Vice President of Global Strategy. Previously she was Vice President of Corporate Development at Booking and Director of Corporate Development at Griffon Corp. She also has held positions at Corsair Capital and Merrill Lynch.

"Susanne's incredible experience in leading roles at one of the world's largest consumer companies will be invaluable as Apalon continues to grow and scale over the coming years," said Roseman.  "Her passion for product, her expertise in marketing and her deep strategic vision will be an enormous asset for the company. I couldn't be more excited for her to join the team - we're lucky to have her."

In her role as GM, Sandler will oversee all strategy and operations for Apalon from its New York City office.

"I am thrilled to join Apalon and the Mosaic family during this exciting time of rapid growth in the mobile subscription space," said Sandler. "I relish the opportunity to join an innovative and creative team that has leveraged great marketing insight and product expertise to excel in the industry and I look forward to helping drive Apalon's current portfolio of mobile products forward, while also propelling the expansion into new categories."

About Apalon
A division of Mosaic Group (an IAC operating business), Apalon is a leading developer of iOS and Android mobile applications for consumers and businesses around the world. With one of the world's largest app portfolios and over 1 million subscribers, Apalon's products have been downloaded over 600 million times. Well-known titles include Productive, Scanner for Me, SnapCalc, Sleepzy and many more. A unique blend of passion and skills are at the core of the company's DNA, driving the team to produce top-rated, award-winning mobile experiences for millions of people every year.

About Mosaic Group
Mosaic Group is a mobile internet company whose award-winning collection of mobile brands and products—including iTranslate, Robokiller and Daily Burn—help people all over the world live more satisfying and productive lives. We build and acquire best-in-class mobile applications, providing creators with a platform to reach global audiences along with the inspiration, support and resources to innovate new products. Owned and operated by IAC (NASDAQ: IAC), Mosaic Group is a global company headquartered in New York City with offices across the US as well as Austria, Belarus, China and Ireland. Learn more at www.mosaic.co.

 

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SOURCE Apalon

FAQ

Who is the new General Manager of Apalon?

The new General Manager of Apalon is Susanne Sandler.

What are Susanne Sandler's qualifications for her new role at Apalon?

Sandler has extensive experience in corporate development and strategy from Booking Holdings and other firms.

What impact is expected from Susanne Sandler's appointment at Apalon?

Her appointment is expected to enhance Apalon's strategic direction and operational effectiveness.

Where will Susanne Sandler oversee operations for Apalon?

Sandler will oversee operations from Apalon's office in New York City.

How many downloads does Apalon's products have?

Apalon's products have over 600 million downloads globally.