NEW YORK, March 16, 2023 /PRNewswire/ -- Americans received an estimated 15 billion political text messages and 384 million political calls in 2022, according to Robokiller's 2022 political insights report released today. This marks a divergence in paths — political texts increased by 158% while political calls decreased by 57%. This underscores the increased importance of political text messages for campaigners and political parties.
The year of the political text
Given that 2022 was the first major election cycle since 2020, it's no surprise that political text messages spiked. Political text messages have become the default campaign strategy for political candidates and campaigners seeking to reach potential voters and supporters. In 2022, Robokiller estimates that 70% of political texts included Republican-related keywords, while 29% included Democratic-related keywords, but the message was the same: candidates wanted voter support.
To view the full report, follow the link below:
Robokiller 2022 political message report
Political calls practically vanish
Political calls, on the other hand, are diminishing year-over-year. In 2021, Americans received 859 million political calls — that figure dropped to 384 million in 2022, a 57% decrease despite the midterm elections. Though political calls dropped significantly, they are still making their way to American phones to some degree. With another Presidential election cycle on the horizon, voters may see political calls increase once again as candidates look to gain voter support.
Looking ahead
In 2023, Robokiller predicts the use of shortcode messaging will accelerate ahead of the next Presidential election cycle, similar to what occurred leading into the 2020 election. Robokiller believes that campaigners and candidates will increase their efforts, and Americans can expect political calls to grow as well (albeit modestly).
Robokiller's Data Insights
Robokiller's robocall and robotext insights are powered by a global database of millions of known phone scams and audio fingerprints. Data is estimated by monitoring observed robocall and spam text trends for Americans who have trusted Robokiller to stop their spam calls. For a comprehensive analysis of robocall trends in specific locations, details about particular phone scams, or any other related custom inquiries, please contact Robokiller's robocall insights team here or at pr@robokiller.com.
About Robokiller
With more than 12 million downloads and $1 billion in losses prevented, Robokiller is the leading independent spam call and text blocker. Robokiller has been named a leader in technical and mobile achievement by the Webby Awards, Media Excellence, Best in Biz, and more. Robokiller was named the most effective solution to robocalls by the FTC.
Robokiller's robocall and spam text insights are powered by a global database of millions of phone scams and audio fingerprints. Robokiller's proprietary data insights have been featured by The New York Times, ABC World News, NBC Nightly News, and many others.
Robokiller is available for download in the Apple App Store and Google Play. To learn more, visit www.robokiller.com.
Robokiller, a Teltech brand, is a division of Mosaic Group, an IAC Company (NASDAQ: IAC).
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SOURCE Robokiller
