Three-Michelin-Star Chef Corey Lee to Unveil New Restaurant 'Na Oh' at Hyundai Motor Group Innovation Center Singapore
Hyundai Motor Group Innovation Center Singapore (HMGICS) is collaborating with three-Michelin-star Chef Corey Lee to open a new restaurant, 'Na Oh,' in June 2024. Na Oh, meaning 'moving from inside out' in Korean, will be located at HMGICS and is set to be a cultural hub for contemporary Korean cuisine. Chef Corey Lee, based in San Francisco, will lead the project, which marks his first venture in Southeast Asia. Na Oh will integrate cutting-edge automation and robotics technology from HMGICS, sourcing ingredients directly from its vertical smart farm. This venture aims to connect food and innovation, transforming the hub into a unique hospitality destination.
- Na Oh will be led by esteemed three-Michelin-star Chef Corey Lee.
- First project in Southeast Asia for Chef Corey Lee, potentially attracting significant attention.
- Integration with HMGICS's cutting-edge automation and robotics technology.
- Daily production of over 30kg fresh produce from HMGICS's vertical smart farm.
- Na Oh will offer a refined farm-to-table experience.
- Na Oh could enhance HMGICS's customer experience beyond automotive production.
- Potential high operational costs due to integration with advanced technology.
- Risks associated with launching a high-end restaurant in a new market.
- Dependence on the success of HMGICS's automation and robotics for the restaurant's supply chain.
- Hyundai to collaborate with the world's first Korean chef to earn Three Michelin Stars to deliver contemporary Korean cuisine at Group's first global innovation hub
- New restaurant 'Na Oh,' due to open in June, will connect food and innovation as part of the customer experience at HMGICS
Na Oh – which means 'moving from inside out' in Korean – will be more than just a restaurant. It will be a destination in
Led by the culinary vision of
HMGICS will be at the core of Na Oh's concept. Integrating Na Oh at HMGICS will further extend the hub's customer experience beyond a conventional automotive production facility, transforming it into a unique hospitality destination in
Utilizing cutting-edge automation and robotics technology, HMGICS operates a two-story vertical smart farm with the capacity to produce over 30kg of fresh produce daily. It is the world's first robotics smart farm for customer experience and the first of its kind in the world to be open to visitors. Na Oh will source ingredients directly from this facility, establishing a direct connection between food and innovation to offer a unique and refined farm-to-table experience.
Under the guidance of Chef Corey Lee, Na Oh's culinary team will deliver an exquisite hansik cuisine calibrated for the modern palate. Drawing inspiration from Korean traditions, Na Oh will not only tantalize taste buds but also provide cultural insights through its curation and collaboration with many of
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SOURCE Hyundai Motor Company
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