Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
Hyundai Motor Company (HYMTF) has revealed teaser images of INSTEROID, a concept car based on their successful INSTER sub-compact electric vehicle. The design concept, set to be fully unveiled in early April 2025, combines 'INSTER' and 'STEROID' to reflect its muscular and youthful character.
The INSTEROID features gaming-inspired elements including wheel arch air vents, 21-inch wheels, a prominent rear spoiler, diffuser, and signature Pixel LEDs. This concept car builds upon the INSTER model, which has demonstrated strong sales performance in Europe and Korea since its global launch in June 2024.
The concept vehicle aims to enhance the emotional experience of electric cars by incorporating video game aesthetics with real-world engineering, creating what Hyundai describes as a 'glitch' in the automotive matrix.
Hyundai Motor Company (HYMTF) ha rivelato immagini teaser di INSTEROID, un'auto concept basata sul loro successo INSTER, un veicolo elettrico subcompatto. Il concetto di design, che sarà completamente svelato all'inizio di aprile 2025, combina 'INSTER' e 'STEROID' per riflettere il suo carattere muscoloso e giovanile.
L'INSTEROID presenta elementi ispirati ai videogiochi, tra cui prese d'aria sugli archi delle ruote, cerchi da 21 pollici, un prominente alettone posteriore, un diffusore e luci LED Pixel distintive. Questa auto concept si basa sul modello INSTER, che ha dimostrato forti performance di vendita in Europa e Corea dal suo lancio globale nel giugno 2024.
Il veicolo concept mira a migliorare l'esperienza emotiva delle auto elettriche incorporando estetiche da videogioco con ingegneria del mondo reale, creando ciò che Hyundai descrive come un 'glitch' nella matrice automobilistica.
Hyundai Motor Company (HYMTF) ha revelado imágenes teaser de INSTEROID, un coche concepto basado en su exitoso INSTER, un vehículo eléctrico subcompacto. El concepto de diseño, que se presentará completamente a principios de abril de 2025, combina 'INSTER' y 'STEROID' para reflejar su carácter musculoso y juvenil.
El INSTEROID cuenta con elementos inspirados en los videojuegos, incluyendo salidas de aire en los arcos de las ruedas, llantas de 21 pulgadas, un prominente alerón trasero, un difusor y luces LED Pixel distintivas. Este coche concepto se basa en el modelo INSTER, que ha demostrado un fuerte rendimiento de ventas en Europa y Corea desde su lanzamiento global en junio de 2024.
El vehículo concepto tiene como objetivo mejorar la experiencia emocional de los coches eléctricos al incorporar estética de videojuegos con ingeniería del mundo real, creando lo que Hyundai describe como un 'glitch' en la matriz automotriz.
현대 자동차 회사 (HYMTF)는 성공적인 INSTER 소형 전기차를 기반으로 한 컨셉카 INSTEROID의 티저 이미지를 공개했습니다. 2025년 4월 초에 완전히 공개될 예정인 디자인 컨셉은 'INSTER'와 'STEROID'를 결합하여 근육질의 젊은 캐릭터를 반영합니다.
INSTEROID는 휠 아치 에어벤트, 21인치 휠, 두드러진 후면 스포일러, 디퓨저, 그리고 시그니처 픽셀 LED와 같은 게임에서 영감을 받은 요소들을 특징으로 합니다. 이 컨셉카는 2024년 6월 글로벌 출시 이후 유럽과 한국에서 강력한 판매 성과를 보여준 INSTER 모델을 기반으로 합니다.
이 컨셉 차량은 비디오 게임 미학과 실제 엔지니어링을 결합하여 전기차의 감정적 경험을 향상시키는 것을 목표로 하며, 현대는 이를 자동차 매트릭스에서의 '글리치'로 설명합니다.
Hyundai Motor Company (HYMTF) a révélé des images teaser de INSTEROID, une voiture concept basée sur leur succès INSTER, un véhicule électrique sous-compact. Le concept de design, qui sera entièrement dévoilé début avril 2025, combine 'INSTER' et 'STEROID' pour refléter son caractère musclé et jeune.
L'INSTEROID présente des éléments inspirés des jeux vidéo, y compris des prises d'air sur les arches des roues, des roues de 21 pouces, un aileron arrière proéminent, un diffuseur et des LED Pixel distinctives. Cette voiture concept s'appuie sur le modèle INSTER, qui a montré de solides performances de vente en Europe et en Corée depuis son lancement mondial en juin 2024.
Le véhicule concept vise à améliorer l'expérience émotionnelle des voitures électriques en incorporant une esthétique de jeu vidéo avec une ingénierie du monde réel, créant ce qu'Hyundai décrit comme un 'glitch' dans la matrice automobile.
Hyundai Motor Company (HYMTF) hat Teaser-Bilder des INSTEROID veröffentlicht, eines Konzeptfahrzeugs, das auf ihrem erfolgreichen INSTER, einem subkompakten Elektrofahrzeug, basiert. Das Designkonzept, das Anfang April 2025 vollständig enthüllt werden soll, kombiniert 'INSTER' und 'STEROID', um seinen muskulösen und jugendlichen Charakter widerzuspiegeln.
Der INSTEROID verfügt über von Spielen inspirierte Elemente, darunter Luftauslässe an den Radkästen, 21-Zoll-Räder, einen markanten Heckspoiler, einen Diffusor und charakteristische Pixel-LEDs. Dieses Konzeptfahrzeug baut auf dem INSTER-Modell auf, das seit seiner globalen Einführung im Juni 2024 starke Verkaufszahlen in Europa und Korea gezeigt hat.
Das Konzeptfahrzeug zielt darauf ab, das emotionale Erlebnis von Elektroautos zu verbessern, indem es Videospielästhetik mit realer Ingenieurskunst kombiniert und das schafft, was Hyundai als einen 'Glitch' in der Automobilmatrix beschreibt.
- Strong sales performance of INSTER EV in Europe and Korea markets
- None.
- Hyundai Motor reveals teaser images of INSTEROID, a 'dream car' concept
- Images hint at INSTEROID's video game-inspired elements and sporty design
- Hyundai will unveil INSTEROID to the public early next month
Link to INSTEROID teaser video
The name combines 'INSTER' and 'STEROID', reflecting the funky, youthful and muscular nature of this show car built on the foundation of the INSTER production model. Since its global debut in June 2024, INSTER has become an in-demand EV, with strong sales in both
INSTEROID is designed to boost the emotional experience of electric cars. Equipped with fun details, it offers plenty to discover; every element – from the control buttons to the instrument cluster, the rear spoiler to the brakes – reflects INSTEROID's character.
The teaser images reveal how the INSTEROID elevates the production model's design with racing game-inspired styling, featuring wheel arch air vents, 21-inch wheels, and a prominent rear spoiler and diffuser. Signature Pixel LEDs add to its look.
As a one-of-a-kind concept car, INSTEROID showcases the innovative vision of Hyundai Motor's design team. INSTEROID is a thrilling 'glitch' in the automotive matrix, seamlessly merging the boundary-pushing aesthetics of video games with real-world engineering to create a vehicle that feels like it's morphed straight out of a digital speedway.
Hyundai Motor plans to fully unveil INSTEROID to the public in early April 2025.
For more information on INSTER:
- Global Press Release
- INSTER Product Highlights
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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SOURCE Hyundai Motor Company
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