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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai's Brute Squad team has been named and their logo launched ahead of the Rebelle Rally, an all-women off-road navigational challenge set to start on October 6 in the deserts of California and Nevada. Team members Jill Ciminillo and Kristin Shaw aim to showcase the 2022 Hyundai Santa Cruz capabilities, which has undergone enhancements for better performance. The team has completed rigorous training and is optimistic about their vehicle's performance, highlighting its ability to navigate tough terrains.
Kristin Gomez, senior group manager at Hyundai Motor America, was honored as Woman of the Year by the National Hispanic Business Women Association for her impactful work in corporate responsibility. The NHBWA highlights women who excel in community service and business achievements. Gomez is actively involved in various initiatives, including supporting at-risk youth through the Orange County Bar Foundation and leading community engagement at Hyundai. This recognition underscores Hyundai's commitment to corporate social responsibility and progress toward sustainable solutions.
Hyundai Motor America reported June 2022 sales of 63,091 units, a 12.9% decrease from June 2021, despite outperforming initial industry forecasts. Q2 sales reached 184,191 units, down 23% year-over-year. The company set new sales records for Tucson HEV and Nexo, with SUV sales making up 76% of the mix. Notably, retail sales for Hyundai’s Santa Fe, Tucson, and Palisade models showed resilience. Hyundai continues to focus on enhancing market share while adapting to consumer demand for SUVs and electrified vehicles.
Hyundai announced changes to its vehicle lineup for the 2023 model year, featuring enhancements to the 2023 Palisade, while other models like the Santa Fe and Tucson will carry over. Notable discontinuations include the IONIQ HEV, Accent, and Veloster N, aiming to streamline their electrified offerings. Hyundai's expanded lineup now includes various electrified vehicles like the IONIQ 5 and Sonata HEV. In 2021, Hyundai sold over 738,000 vehicles in the U.S., with a focus on technology-rich cars and SUVs.
Hyundai has announced that its 2022 IONIQ 5 electric SUV has achieved the TSP+ designation from the Insurance Institute for Highway Safety (IIHS). This recognition adds to Hyundai's impressive total of nine vehicles awarded TSP+ and TSP ratings, marking it as a leader in safety in the automotive industry. The IONIQ 5 features advanced Hyundai SmartSense driver assistance systems, enhancing safety and convenience. Hyundai and Genesis now boast a combined total of 14 TSP/TSP+ models, highlighting their commitment to safety as a core value.
Hyundai Motor Company has unveiled the design of the IONIQ 6, the second model in its dedicated all-electric vehicle lineup. The vehicle features a streamlined design characterized by a low drag coefficient of 0.21, making it one of the most aerodynamic electric vehicles. IONIQ 6 integrates sustainable materials, highlighting Hyundai's commitment to clean mobility. The interior boasts a cocoon-like space with customizable lighting, reflecting the theme of Ethical Uniqueness. The world premiere is set for July, where full specifications and features will be revealed.
Hyundai Motor America has announced a significant investment of $51.6 million in a new Safety Test and Investigation Laboratory (STIL) in Superior Township, Michigan. The facility, expected to be operational by fall 2023, will support 160 jobs and enhance Hyundai's safety testing capabilities. This investment exceeds the $25 million mandated by a 2020 Consent Order, showcasing Hyundai's commitment to safety and innovation. The new laboratory will feature advanced testing environments, reinforcing Hyundai's focus on improving vehicle safety and reducing traffic fatalities.
Hyundai Motor Company's brand campaign, 'The Bigger Crash', won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, recognized in both Outdoor Billboard and Print categories. The campaign emphasizes the urgency of addressing climate change, featuring powerful visuals of hurricane-affected cars and highlighting wind speeds rather than vehicle speeds. Additionally, it was shortlisted in the Design category and previously awarded at other prestigious events, reinforcing Hyundai's commitment to sustainable mobility under its vision of 'Progress for Humanity.'
Hyundai Motor Company has unveiled a design concept sketch of the upcoming IONIQ 6, the second model in its IONIQ all-electric vehicle lineup. Set to debut later this month, the IONIQ 6 showcases a uniquely streamlined silhouette, emphasizing aerodynamics and aesthetics. Built on Hyundai's Electric Global Modular Platform (E-GMP), the vehicle boasts a stretched wheelbase and optimized interior design. Further teaser images will be released on Hyundai's social media channels, leading up to the full unveiling of the model's exterior and interior.
Hyundai has announced the pricing for the 2023 Palisade SUV, featuring a revamped design and enhanced technologies. The highlighted Palisade XRT model introduces rugged aesthetics aimed at outdoor enthusiasts. Prices range from $34,950 for the base SE model to $50,800 for the premium Calligraphy variant. Key new features include a 12-inch navigation system, Wi-Fi hotspot, and driver’s Ergo-Motion seat, establishing the Palisade as a leading choice for families and road trips.
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