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Hyundai Motor Group Launches 'Pleos' Software Brand, Unveiling New SDV Technologies and Collaborations

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Hyundai Motor Group (HYMTF) has launched its new mobility software brand 'Pleos' at the Pleos 25 developer conference in Seoul. The brand represents a significant step in the company's transformation into a mobility tech company, focusing on software-defined vehicles (SDVs).

Key announcements include:

  • Pleos Connect, a next-generation infotainment system, will launch in Q2 2026 and be implemented in over 20 million vehicles by 2030
  • Introduction of a proprietary vehicle operating system to enhance SDV performance
  • Launch of Pleos Playground, an open development platform for vehicle control and app development
  • Establishment of Next Urban Mobility Alliance for transportation optimization
  • Strategic partnerships with major tech companies including Google, Uber, Samsung, Naver, SOCAR, and Unity

The initiative aims to create a 'Cloud Mobility' ecosystem where all forms of mobility are connected through cloud-based software, enabling continuous evolution of transportation infrastructure.

Hyundai Motor Group (HYMTF) ha lanciato il suo nuovo marchio di software per la mobilità 'Pleos' durante la conferenza per sviluppatori Pleos 25 a Seoul. Questo marchio rappresenta un passo significativo nella trasformazione dell'azienda in una società tecnologica per la mobilità, con un focus sui veicoli definiti dal software (SDV).

Tra gli annunci chiave ci sono:

  • Pleos Connect, un sistema di infotainment di nuova generazione, che sarà lanciato nel secondo trimestre del 2026 e implementato in oltre 20 milioni di veicoli entro il 2030
  • Introduzione di un sistema operativo proprietario per veicoli per migliorare le prestazioni degli SDV
  • Lancio di Pleos Playground, una piattaforma di sviluppo aperta per il controllo dei veicoli e lo sviluppo di app
  • Costituzione dell'alleanza Next Urban Mobility per l'ottimizzazione dei trasporti
  • Partnership strategiche con grandi aziende tecnologiche tra cui Google, Uber, Samsung, Naver, SOCAR e Unity

L'iniziativa mira a creare un ecosistema di 'Cloud Mobility' in cui tutte le forme di mobilità siano collegate tramite software basati su cloud, consentendo un'evoluzione continua delle infrastrutture di trasporto.

Hyundai Motor Group (HYMTF) ha lanzado su nueva marca de software de movilidad 'Pleos' en la conferencia de desarrolladores Pleos 25 en Seúl. Esta marca representa un paso significativo en la transformación de la empresa en una compañía de tecnología de movilidad, enfocándose en vehículos definidos por software (SDV).

Los anuncios clave incluyen:

  • Pleos Connect, un sistema de infoentretenimiento de próxima generación, que se lanzará en el segundo trimestre de 2026 y se implementará en más de 20 millones de vehículos para 2030
  • Introducción de un sistema operativo propietario para vehículos que mejorará el rendimiento de los SDV
  • Lanzamiento de Pleos Playground, una plataforma de desarrollo abierta para el control de vehículos y el desarrollo de aplicaciones
  • Establecimiento de la Alianza de Movilidad Urbana del Futuro para la optimización del transporte
  • Asociaciones estratégicas con grandes empresas tecnológicas, incluyendo Google, Uber, Samsung, Naver, SOCAR y Unity

La iniciativa tiene como objetivo crear un ecosistema de 'Cloud Mobility' donde todas las formas de movilidad estén conectadas a través de software basado en la nube, permitiendo la evolución continua de la infraestructura de transporte.

현대자동차 그룹 (HYMTF)가 서울에서 열린 Pleos 25 개발자 컨퍼런스에서 새로운 모빌리티 소프트웨어 브랜드 'Pleos'를 출시했습니다. 이 브랜드는 소프트웨어 정의 차량(SDV)에 중점을 두고 회사가 모빌리티 기술 회사로 변모하는 데 중요한 단계를 나타냅니다.

주요 발표 내용은 다음과 같습니다:

  • Pleos Connect, 차세대 인포테인먼트 시스템이 2026년 2분기에 출시되며 2030년까지 2천만 대 이상의 차량에 적용될 예정입니다.
  • SDV 성능 향상을 위한 독자적인 차량 운영 체제 도입
  • 차량 제어 및 앱 개발을 위한 개방형 개발 플랫폼인 Pleos Playground 출시
  • 교통 최적화를 위한 Next Urban Mobility Alliance 설립
  • 구글, 우버, 삼성, 네이버, SOCAR, 유니티 등 주요 기술 회사들과의 전략적 파트너십

이 이니셔티브는 모든 형태의 모빌리티가 클라우드 기반 소프트웨어를 통해 연결되는 '클라우드 모빌리티' 생태계를 만드는 것을 목표로 하여 교통 인프라의 지속적인 발전을 가능하게 합니다.

Hyundai Motor Group (HYMTF) a lancé sa nouvelle marque de logiciel de mobilité 'Pleos' lors de la conférence des développeurs Pleos 25 à Séoul. Cette marque représente une étape significative dans la transformation de l'entreprise en une société technologique de mobilité, axée sur les véhicules définis par logiciel (SDV).

Les annonces clés comprennent :

  • Pleos Connect, un système d'infodivertissement de nouvelle génération, sera lancé au deuxième trimestre 2026 et sera mis en œuvre dans plus de 20 millions de véhicules d'ici 2030
  • Introduction d'un système d'exploitation propriétaire pour véhicules afin d'améliorer les performances des SDV
  • Lancement de Pleos Playground, une plateforme de développement ouverte pour le contrôle des véhicules et le développement d'applications
  • Création de l'alliance Next Urban Mobility pour l'optimisation des transports
  • Partenariats stratégiques avec de grandes entreprises technologiques, notamment Google, Uber, Samsung, Naver, SOCAR et Unity

L'initiative vise à créer un écosystème de 'Cloud Mobility' où toutes les formes de mobilité sont connectées par des logiciels basés sur le cloud, permettant une évolution continue de l'infrastructure de transport.

Hyundai Motor Group (HYMTF) hat auf der Pleos 25 Entwicklerkonferenz in Seoul seine neue Mobilitätssoftwaremarke 'Pleos' vorgestellt. Diese Marke stellt einen bedeutenden Schritt in der Transformation des Unternehmens zu einem Mobilitätstechnologieunternehmen dar, das sich auf softwaredefinierte Fahrzeuge (SDVs) konzentriert.

Wichtige Ankündigungen umfassen:

  • Pleos Connect, ein Infotainmentsystem der nächsten Generation, das im 2. Quartal 2026 auf den Markt kommen und bis 2030 in über 20 Millionen Fahrzeugen implementiert werden soll
  • Einführung eines proprietären Betriebssystems für Fahrzeuge zur Verbesserung der SDV-Leistung
  • Start von Pleos Playground, einer offenen Entwicklungsplattform für Fahrzeugsteuerung und App-Entwicklung
  • Gründung der Next Urban Mobility Alliance zur Optimierung des Verkehrs
  • Strategische Partnerschaften mit großen Technologieunternehmen wie Google, Uber, Samsung, Naver, SOCAR und Unity

Die Initiative zielt darauf ab, ein 'Cloud Mobility'-Ökosystem zu schaffen, in dem alle Formen der Mobilität über cloudbasierte Software verbunden sind und eine kontinuierliche Weiterentwicklung der Verkehrsinfrastruktur ermöglicht wird.

Positive
  • Strategic partnerships with major tech companies (Google, Uber, Samsung) strengthen competitive position
  • Large-scale implementation planned: 20+ million vehicles to feature Pleos Connect by 2030
  • Development of proprietary vehicle OS enhances technological independence
  • Creation of open development platform (Pleos Playground) could drive ecosystem growth
Negative
  • Long wait time for Pleos Connect launch (Q2 2026) may give competitors advantage
  • Significant investment required for software development and infrastructure
  • The Group introduced its software brand Pleos and outlined plans for its software-centric 'Cloud Mobility' ecosystem at Pleos 25 developer conference
  • Proprietary vehicle OS unveiled to boost SDV performance and scalability based on E&E architecture
  • Pleos Connect next-generation infotainment system to launch in Q2 2026; will be applied to more than 20 million vehicles by 2030
  • Pleos Playground, an open development platform, established to facilitate vehicle control and app development process and diversify the in-vehicle app ecosystem
  • The Group's Next Urban Mobility Alliance introduced as a public-private partnership to connect and optimize the transportation environment 
  • Plans to expand SDV ecosystem unveiled, strengthening collaborations with Google, Uber, Samsung, Naver, SOCAR and Unity

SEOUL, South Korea, March 28, 2025 /PRNewswire/ -- Hyundai Motor Group (the Group) today introduced its new mobility software brand 'Pleos' at its 'Pleos 25' developer conference in Seoul, also unveiling plans for collaboration with global partners to enhance in-vehicle app ecosystems.

The inaugural event marked a significant step toward the Group's evolution into a mobility tech company by sharing the development status of software-defined vehicles (SDVs) and revealing plans for creating an in-vehicle app market and ecosystem based on its next-generation infotainment system.

"In the rapidly changing automotive industry, the Group has been dedicated to SDV development since 2023. Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences," said Chang Song, President and Head of Hyundai Motor and Kia's Advanced Vehicle Platform (AVP) Division.

"Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are connected through software on the cloud, and continuously evolve over time. Pleos serves to create a connected mobility experience expanding from a vehicle to fleets, hardware to software, and ultimately to the entire mobility infrastructure and cities."

Pleos is a mobility software platform that supports all devices in motion to move autonomously and be managed smartly. It connects transportation and infrastructure, including vehicles, to help users, businesses and cities establish a freer, more efficient mobility environment.

Pleos is a compound word combining the Greek word 'Pleo', meaning 'more', and 'OS' for 'Operating System'. It embodies the Group's commitment to evolving technology, adding user-centric value to the movement of people and objects to achieve increased freedom to move.

To achieve a software-centered mobility environment, the Group is advancing towards SDVs through innovations in electrical and electronic (E&E) architecture, alongside the development of the Group's own vehicle OS and Pleos Connect. These advancements enable vehicles to serve as efficient and flexible software platforms, strengthening connectivity between vehicles and infrastructure.

Through its software-defined everything (SDx) strategy, the Group plans to continuously connect all mobility solutions, services and devices, allowing everyone to universally enjoy the freedom to move.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-motor-group-launches-pleos-software-brand-unveiling-new-sdv-technologies-and-collaborations-302414036.html

SOURCE Hyundai Motor Group

FAQ

When will Hyundai's Pleos Connect infotainment system launch and how many vehicles will it reach by 2030?

Pleos Connect will launch in Q2 2026 and will be implemented in more than 20 million vehicles by 2030.

Which major tech companies are partnering with Hyundai (HYMTF) for the Pleos ecosystem?

Hyundai is collaborating with Google, Uber, Samsung, Naver, SOCAR, and Unity for its Pleos ecosystem development.

What is the purpose of Hyundai's Pleos Playground platform?

Pleos Playground is an open development platform designed to facilitate vehicle control and app development process, aiming to diversify the in-vehicle app ecosystem.

How long has Hyundai Motor Group (HYMTF) been developing SDV technology?

Hyundai Motor Group has been dedicated to Software-Defined Vehicle (SDV) development since 2023.
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