Hyundai Champions the Joy of Driving in "Play for the Car" Campaign Featuring the 2025 Sonata Hybrid
Hyundai Motor America has launched 'Play for the Car,' a new marketing campaign featuring the 2025 Sonata Hybrid. Created with Culture Brands and directed by Nate Edwards, the campaign showcases the vehicle's sleek design, premium features, and efficiency through the story of a couple, Emmett and Cassie.
The 2025 Sonata Hybrid comes equipped with a 2.0L GDI 4-cylinder hybrid engine and 6-speed automatic transmission. Notable features include dual LED projector headlights, a 12.3-inch touchscreen with wireless Android Auto and Apple CarPlay, and advanced safety technologies. The vehicle achieves 44 City/51 Hwy/47 Combined MPG for both SEL and models.
The campaign will be distributed across multiple platforms, including broadcast and digital spots, and influencer partnerships, continuing Hyundai's 'OKAY Hyundai' series aimed at connecting with diverse audiences.
Hyundai Motor America ha lanciato 'Play for the Car', una nuova campagna di marketing che presenta la 2025 Sonata Hybrid. Creata in collaborazione con Culture Brands e diretta da Nate Edwards, la campagna mette in risalto il design elegante, le caratteristiche premium e l'efficienza del veicolo attraverso la storia di una coppia, Emmett e Cassie.
La 2025 Sonata Hybrid è dotata di un motore ibrido GDI 4 cilindri da 2.0L e un cambio automatico a 6 marce. Tra le caratteristiche degne di nota ci sono i fari proiettori a LED doppi, uno schermo touch da 12,3 pollici con Android Auto e Apple CarPlay wireless, e tecnologie avanzate di sicurezza. Il veicolo raggiunge 44 City/51 Hwy/47 Combined MPG sia per i modelli SEL che per gli altri.
La campagna verrà distribuita su più piattaforme, inclusi spot broadcast e digitali, e partnership con influencer, continuando la serie 'OKAY Hyundai' di Hyundai, mirata a connettersi con pubblici diversificati.
Hyundai Motor America ha lanzado 'Play for the Car', una nueva campaña de marketing que presenta el 2025 Sonata Hybrid. Creada con Culture Brands y dirigida por Nate Edwards, la campaña muestra el diseño elegante, las características premium y la eficiencia del vehículo a través de la historia de una pareja, Emmett y Cassie.
El 2025 Sonata Hybrid cuenta con un motor híbrido GDI de 4 cilindros y 2.0L y transmisión automática de 6 velocidades. Entre las características destacadas se incluyen los faros proyectores LED dobles, una pantalla táctil de 12.3 pulgadas con Android Auto y Apple CarPlay inalámbricos, además de tecnologías avanzadas de seguridad. El vehículo logra 44 MPG en ciudad/51 en carretera/47 combinado tanto para los modelos SEL como para los demás.
La campaña se distribuirá a través de múltiples plataformas, incluidos anuncios de televisión y digitales, así como asociaciones con influencers, continuando la serie 'OKAY Hyundai' de Hyundai, destinada a conectar con diversas audiencias.
현대자동차 미국는 2025 소나타 하이브리드를 선보이는 새로운 마케팅 캠페인 'Play for the Car'를 시작했습니다. Culture Brands와 협력하여 Nate Edwards가 감독한 이 캠페인은 부부인 Emmett와 Cassie의 이야기를 통해 차량의 세련된 디자인, 프리미엄 기능 및 효율성을 보여줍니다.
2025 소나타 하이브리드는 2.0L GDI 4기통 하이브리드 엔진과 6단 자동 변속기가 장착되어 있습니다. 주요 특징으로는 이중 LED 프로젝터 헤드라이트, 무선 Android Auto 및 Apple CarPlay를 지원하는 12.3인치 터치스크린, 고급 안전 기술 등이 있습니다. 이 차량은 SEL 및 기타 모델 모두 도심 44/고속도로 51/복합 47 MPG의 연비를 자랑합니다.
이 캠페인은 방송과 디지털 광고, 인플루언서 파트너십 등 다양한 플랫폼을 통해 배포되며, 다양한 청중과 연결하기 위한 현대의 'OKAY 현대' 시리즈를 계속 이어갑니다.
Hyundai Motor America a lancé 'Play for the Car', une nouvelle campagne marketing mettant en avant la 2025 Sonata Hybrid. Créée avec Culture Brands et dirigée par Nate Edwards, la campagne met en lumière le design élégant, les caractéristiques haut de gamme et l'efficacité du véhicule à travers l'histoire d'un couple, Emmett et Cassie.
La 2025 Sonata Hybrid est équipée d'un moteur hybride GDI 4 cylindres de 2.0L et d'une transmission automatique à 6 rapports. Parmi les caractéristiques notables, on trouve des phares à LED doubles, un écran tactile de 12,3 pouces avec Android Auto et Apple CarPlay sans fil, ainsi que des technologies de sécurité avancées. Le véhicule atteint 44 MPG en ville/51 MPG sur autoroute/47 MPG combinés tant pour le modèle SEL que pour les autres modèles.
La campagne sera diffusée sur plusieurs plateformes, y compris des spots de télévision et numériques, ainsi que des partenariats avec des influenceurs, poursuivant la série 'OKAY Hyundai' de Hyundai, qui vise à se connecter avec des audiences variées.
Hyundai Motor America hat die Marketingkampagne 'Play for the Car' gestartet, die den 2025 Sonata Hybrid präsentiert. Die Kampagne wurde in Zusammenarbeit mit Culture Brands erstellt und von Nate Edwards geleitet, und sie hebt das schlanke Design, die hochwertigen Merkmale und die Effizienz des Fahrzeugs anhand der Geschichte eines Paares, Emmett und Cassie, hervor.
Der 2025 Sonata Hybrid ist mit einem 2,0L GDI 4-Zylinder-Hybridmotor und einem 6-Gang-Automatikgetriebe ausgestattet. Zu den bemerkenswerten Merkmalen gehören doppelte LED-Projektor-Scheinwerfer, ein 12,3-Zoll-Touchscreen mit kabellosem Android Auto und Apple CarPlay sowie fortschrittliche Sicherheitstechnologien. Das Fahrzeug erreicht 44 MPG in der Stadt/51 MPG auf der Autobahn/47 MPG kombiniert sowohl für das SEL-Modell als auch für andere Modelle.
Die Kampagne wird über verschiedene Plattformen verteilt, einschließlich Rundfunk- und Digitalspots sowie Partnerschaften mit Influencern, und setzt die 'OKAY Hyundai'-Serie fort, die darauf abzielt, sich mit verschiedenen Zielgruppen zu verbinden.
- Strong fuel efficiency ratings: 44 City/51 Hwy/47 Combined MPG
- Advanced technology package including 12.3-inch touchscreen and safety features
- Comprehensive marketing campaign targeting diverse audiences
- None.
- Hyundai's latest product marketing campaign, created with Culture Brands, celebrates connection and sustainability with the 2025 Sonata Hybrid
- Directed by Nate Edwards, the campaign highlights the Sonata Hybrid's sleek design, luxury features, and advanced technology
- The campaign builds on Hyundai's ongoing commitment to cultural resonance and representation through the acclaimed "OKAY Hyundai" series
Building on the success of the acclaimed 'OKAY Hyundai' series, Hyundai and Culture Brands continue its mission to deepen Hyundai's authentic connection with the African American community. This latest campaign exemplifies the brand's commitment to cultural resonance by collaborating with the renowned Invisible Collective. Directed by Nate Edwards, celebrated for his expertise in magical realism and cultural storytelling, the campaign showcases how the Sonata Hybrid enriches the dynamic, tech-driven lifestyles of today's couples, keeping their routines fresh and their connection vibrant. Adding to the creative excellence, the spot was edited by Vinnie Hobbs, a three-time MTV Video Music Award nominee for Best Editing.
"'Play for the Car' reflects Hyundai's focus on capturing life's meaningful moments and how our vehicles can help create them," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "It's about how the Sonata Hybrid empowers our customers to pursue their passions with confidence and style."
The campaign follows Emmett and Cassie, a couple navigating the hustle of daily life while keeping their connection and playful spirit alive. When Cassie leaves behind her newly purchased Sonata Hybrid, Emmett eagerly takes it for a spin, turning an unexpected moment into an opportunity to add excitement to their routine. As he discovers the car's sleek design and advanced features, even the busiest day feels more enjoyable.
Hyundai Sonata Hybrid "Play for the car" Campaign :30 TV Spot
"The story of Emmett and Cassie is the story of many of us – finding moments of connection and joy amid the chaos of daily life," said Nate Edwards, director of the campaign. "The Sonata Hybrid serves as the backdrop to a narrative that celebrates love, life, and sustainability."
The 2025 Hyundai Sonata Hybrid features a 2.0L GDI 4-cylinder hybrid engine paired with a 6-speed automatic transmission, delivering impressive fuel efficiencyi without compromising performance. Standard features include dual LED projector headlights, a 12.3-inch touchscreen with wireless Android Auto™ and Apple CarPlay®ii, and a suite of advanced safety technologies such as Forward Collision-Avoidance Assist and Blind-Spot Collision Warning.
"The 'OKAY Hyundai' series continues to push boundaries in connecting with diverse audiences, and this latest campaign is no exception," said Erik Thomas, director of experiential and multicultural marketing at Hyundai Motor America. "Through relatable storytelling and intentional representation, we're showcasing how the 2025 Sonata Hybrid is synonymous with the innovation and sophistication that today's drivers expect."
"Play for the Car" will run across multiple platforms, including 15- and 30-second broadcast and digital spots, as well as influencer partnerships. The campaign aims to influence awareness and opinion through impactful and relevant narratives that resonate with a diverse audience.
Culture Brands
Culture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 15-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can® and #CultureTags®. The agency is headquartered right outside of the nation's capital in
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i Legal Disclaimer: 2025 SONATA Hybrid SEL: 44 City/51 Hwy/47 Combined MPG. SONATA Hybrid Limited: 44 City/51 Hwy/47 Combined MPG. All figures are EPA estimates and for comparison purposes only. Actual mileage may vary with options, driving conditions, driving habits and vehicle's condition. |
ii Legal Disclaimer: Apple CarPlay is a registered trademark of Apple Inc. Android Auto is compatible with Android phones running Android 6.0 or higher. Android Auto may not be available on all devices and is not available in all countries or regions. Additional apps may be required. Android and Android Auto are trademarks of Google LLC. |
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SOURCE Hyundai Motor America
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