Hyundai and Disney Launch Unprecedented Content Campaign

Rhea-AI Summary

Hyundai and Disney have launched a creative campaign to promote the all-new 2022 Tucson, extending Hyundai's Question Everything platform. The campaign includes 12 TV spots and 50 pieces of digital content featuring popular talent and characters. It aims to reach a broad audience through various networks, starting on June 7 with The Bachelorette premiere. The collaboration showcases Hyundai's innovative marketing strategies, leveraging Disney's brand power to enhance consumer engagement.

Positive

• Collaboration with Disney to enhance marketing reach.
• Engaging content featuring popular characters and talent.
• Launch includes 12 TV spots and 50 digital assets.

Negative

• None.

FOUNTAIN VALLEY, Calif., June 7, 2021 /PRNewswire/ -- Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration extends Hyundai's "Question Everything" creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The Bachelorette, black-ish, SportsCenter and Marvel.

"This unique creative integration with Disney that spans different networks, programs and talent is an unprecedented approach to reach billions of people in an engaging way," said Angela Zepeda, CMO, Hyundai Motor America. "Disney is the perfect partner for this massive execution with its world-famous brands and entertainment platforms that allows us to build upon our Tucson marketing campaign."

"Hyundai is a trusted collaborator of Disney, and we couldn't be more pleased with the 'Question Everything' campaign. We love when longstanding relationships transform and grow, and are looking forward to introducing a first-of-its-kind activation featuring some of our iconic IP," said Andrew Messina, senior vice president, Disney Advertising Sales.

There will be 12 TV spots of various lengths and a total of 50 pieces of content with talent asking thought-provoking questions. The campaign will launch the week of June 7 starting with The Bachelorette premiere tonight at 8 p.m. ET/PT on ABC. The custom content will run across linear TV, streaming, digital and social to promote the all-new Tucson. Additional content will be released in the coming weeks.

Hyundai's advertising agency, INNOCEAN USA, and media agency, Canvas Worldwide, came together with Disney CreativeWorks to develop the engaging campaign featuring ABC Studios IP.

This campaign follows the recent collaboration between Disney Advertising Sales and Hyundai to launch the first-ever co-branded augmented reality (AR) series with National Geographic.

Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 820 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

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SOURCE Hyundai Motor America

FAQ

What is the purpose of Hyundai's campaign with Disney?

The campaign aims to promote the all-new 2022 Tucson through engaging content across various media platforms.

When did Hyundai's campaign with Disney launch?

The campaign launched on June 7, 2021, coinciding with the premiere of The Bachelorette.

How many TV spots are included in the Hyundai and Disney campaign?

The campaign includes 12 TV spots of various lengths.

What digital content accompanies the Hyundai and Disney campaign?

There are a total of 50 pieces of digital content featuring talent asking thought-provoking questions.

What is Hyundai's marketing strategy for the Tucson?

Hyundai's strategy includes leveraging collaboration with Disney to reach a wide audience through a mix of TV and digital content.