Humana Ranks #1 Among Health Insurers for Customer Experience for the 4th Year in a Row
Humana has been ranked #1 among health insurers for customer experience by Forrester for the fourth consecutive year. This recognition is based on Forrester's proprietary 2024 CX Index™ survey, which gathered opinions from 12,372 consumers about 16 health insurance brands. The survey is part of a larger Customer Experience Benchmark Survey involving over 98,000 US customers across 223 brands and 13 industries.
David Dintenfass, Humana Enterprise Growth President, emphasized the company's commitment to delivering a differentiated customer experience. Forrester's research suggests that companies focusing on customer perceptions and ease can increase loyalty, reduce churn, and potentially gain market share.
Humana (NYSE: HUM) has maintained its position as the Industry Leader for Health Insurers in the Forrester CX Index since 2021. The company is dedicated to putting health first for its teammates, customers, and the organization itself, offering insurance services through Humana and health care services via CenterWell.
Humana è stata classificata al primo posto tra le compagnie assicurative per esperienza del cliente da Forrester per il quarto anno consecutivo. Questo riconoscimento si basa sul sondaggio CX Index™ 2024 di Forrester, che ha raccolto opinioni da 12.372 consumatori riguardo 16 marchi di assicurazione sanitaria. Il sondaggio fa parte di un più ampio Customer Experience Benchmark Survey che coinvolge oltre 98.000 clienti statunitensi su 223 marchi e 13 settori.
David Dintenfass, Presidente della Crescita Aziendale di Humana, ha sottolineato l'impegno dell'azienda nel fornire un'esperienza clienti differenziata. La ricerca di Forrester suggerisce che le aziende che si concentrano sulle percezioni dei clienti e sulla facilità d'uso possono aumentare la fedeltà, ridurre il tasso di abbandono e potenzialmente guadagnare quote di mercato.
Humana (NYSE: HUM) ha mantenuto la sua posizione di Leader del Settore per le Compagnie Assicurative Sanitarie nel CX Index di Forrester dal 2021. L'azienda è dedicata a mettere la salute al primo posto per i suoi collaboratori, clienti e l'organizzazione stessa, offrendo servizi assicurativi attraverso Humana e servizi sanitari tramite CenterWell.
Humana ha sido clasificada número 1 entre los aseguradores de salud por experiencia del cliente por Forrester durante cuatro años consecutivos. Este reconocimiento se basa en la encuesta CX Index™ 2024 de Forrester, que recogió opiniones de 12,372 consumidores sobre 16 marcas de seguros de salud. La encuesta forma parte de una encuesta más amplia de referencia de experiencia del cliente que involucra a más de 98,000 clientes estadounidenses en 223 marcas y 13 industrias.
David Dintenfass, Presidente de Crecimiento Empresarial de Humana, enfatizó el compromiso de la empresa en ofrecer una experiencia al cliente diferenciada. La investigación de Forrester sugiere que las empresas que se centran en las percepciones del cliente y la facilidad pueden aumentar la lealtad, reducir la rotación y, potencialmente, ganar cuota de mercado.
Humana (NYSE: HUM) ha mantenido su posición como Líder de la Industria para Aseguradoras de Salud en el CX Index de Forrester desde 2021. La empresa está dedicada a poner la salud en primer lugar para sus colegas, clientes y la organización misma, ofreciendo servicios de seguros a través de Humana y servicios de salud a través de CenterWell.
Humana는 고객 경험에서 건강 보험사 중 1위로 포레스터에 의해 4년 연속 선정되었습니다. 이 인식은 포레스터의 독점적인 2024 CX Index™ 설문 조사를 기반으로 하며, 12,372명의 소비자에게 16개의 건강 보험 브랜드에 대한 의견을 수집했습니다. 이 조사는 223개 브랜드와 13개 산업에서 98,000명 이상의 미국 고객을 포함한 더 큰 고객 경험 벤치마크 설문의 일환입니다.
데이비드 딘텐파스(David Dintenfass) Humana 기업 성장 사장은 회사가 차별화된 고객 경험을 제공하겠다는 의지를 강조했습니다. 포레스터의 연구에 따르면 고객의 인식과 편리함에 집중하는 회사는 충성도를 높이고 이탈률을 줄이며 잠재적으로 시장 점유율을 증가시킬 수 있습니다.
Humana(NYSE: HUM)는 2021년 이후 포레스터 CX Index에서 건강 보험사 업계 리더로서의 위치를 유지하고 있습니다. 이 회사는 팀원, 고객 및 조직 스스로의 건강을 최우선으로 여기며, Humana를 통해 보험 서비스를 제공하고 CenterWell을 통해 건강 관리 서비스를 제공하고 있습니다.
Humana a été classée numéro 1 parmi les assureurs santé pour l'expérience client par Forrester pour la quatrième année consécutive. Cette reconnaissance repose sur l'enquête CX Index™ 2024 de Forrester, qui a recueilli les opinions de 12 372 consommateurs sur 16 marques d'assurance santé. L'enquête fait partie d'une enquête de référence sur l'expérience client plus large impliquant plus de 98 000 clients aux États-Unis à travers 223 marques et 13 secteurs.
David Dintenfass, président de la croissance de l'entreprise Humana, a souligné l'engagement de l'entreprise à offrir une expérience client différenciée. La recherche de Forrester suggère que les entreprises qui se concentrent sur les perceptions des clients et la facilité peuvent augmenter la fidélité, réduire le taux de désabonnement et potentiellement gagner des parts de marché.
Humana (NYSE : HUM) maintient sa position de leader de l'industrie pour les assureurs santé dans le CX Index de Forrester depuis 2021. L'entreprise se consacre à mettre la santé au premier plan pour ses employés, clients et l'organisation elle-même, en offrant des services d'assurance par le biais de Humana et des services de santé via CenterWell.
Humana wurde von Forrester im vierten Jahr in Folge als Nr. 1 unter den Krankenversicherern für Kundenerfahrung eingestuft. Diese Anerkennung basiert auf der proprietären CX Index™-Umfrage 2024 von Forrester, die die Meinungen von 12.372 Verbrauchern zu 16 Krankenversicherungsmarken gesammelt hat. Die Umfrage ist Teil einer umfangreicheren Benchmark-Umfrage zur Kundenerfahrung, die über 98.000 US-Kunden in 223 Marken und 13 Branchen umfasst.
David Dintenfass, Präsident von Humana Enterprise Growth, betonte das Engagement des Unternehmens, ein differenziertes Kundenerlebnis zu bieten. Die Forschung von Forrester legt nahe, dass Unternehmen, die sich auf die Wahrnehmungen der Kunden und die Benutzerfreundlichkeit konzentrieren, die Loyalität steigern, die Abwanderung verringern und potenziell Marktanteile gewinnen können.
Humana (NYSE: HUM) hat seine Position als Branchenführer für Krankenversicherer im Forrester CX Index seit 2021 gehalten. Das Unternehmen setzt sich dafür ein, die Gesundheit seiner Mitarbeiter, Kunden und der Organisation selbst an erste Stelle zu setzen, indem es über Humana Versicherungsdienstleistungen und über CenterWell Gesundheitsdienstleistungen anbietet.
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Forrester’s CX Index™ score measures and ranks real customer experiences of brands. More than 98,000 US customers across 223 brands and 13 industries participated in Forrester’s Customer Experience Benchmark Survey in 2024, which aggregates data to calculate Forrester CX Index scores.
“At Humana, we believe strongly in delivering a differentiated customer experience,” said Humana Enterprise Growth President, David Dintenfass. “Forrester’s recognition is evidence that our ongoing effort to improve our customer interactions has a real impact.”
Insights into Forrester’s CX quality, customer loyalty drivers, and retention are rooted in data and research from Forrester’s proprietary Customer Experience Index methodology. Companies that build strategies centered upon customer perceptions and ease create opportunities for increased customer loyalty, decreased customer churn, positive brand affinity, and larger retention, which can translate to increased market share.
“Brands want to create better experiences, and they realize that putting the customer at the center of their business is the way to do it,” said Rick Parrish, VP and research director at Forrester, in their June 17, 2024 press release on Forrester’s 2024 US Customer Experience Index. “It’s worth it, as our research finds that firms that are customer-obsessed grow revenue, profit, and customer loyalty faster than their competitors.”
Humana has held the top spot of Industry Leader for Health Insurers in the Forrester CX Index since 2021.
About Humana
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell health care services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
*Customer Experience Index scores for individual Health Insurers reflect the average scores across all customers ratings for that brand. Forrester Research does not endorse any company included in any Customer Experience Index report and does not advise any person to select the products or services of any particular company based on the ratings included in such reports.
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Cait Crenshaw Whatley
Humana Corporate Communications
ccrenshaw3@humana.com
Source: Humana Inc.
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