Humana Launches CenterWell Pharmacy and CenterWell Specialty Pharmacy

Rhea-AI Summary

Humana Inc. (NYSE: HUM) has transitioned its pharmacy services to the CenterWell brand, now encompassing CenterWell Pharmacy and CenterWell Specialty Pharmacy. This change reflects a commitment to enhancing patient-centered care and ensuring reliable pharmacy services. The new branding aims to streamline care experiences, providing holistic and personalized healthcare options. Existing services like Enclara Pharmacia and Humana Pharmacy Solutions will retain their original branding. This brand evolution is part of Humana's broader strategy to integrate healthcare services and improve health outcomes.

Positive

• Transition to CenterWell brand enhances focus on patient-centered care.
• Services include prescription home delivery and OTC fulfillment.
• Continued support for patients applying for assistance programs.

Negative

• None.

CenterWell brand reinforces ongoing strong commitment to service, quality and safety.

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Humana Inc. (NYSE: HUM), a leading health and well-being company, has announced that Humana Pharmacy and Humana Specialty Pharmacy are now CenterWell Pharmacy and CenterWell Specialty Pharmacy after making a seamless transition to the CenterWell healthcare services brand.

Humana Pharmacy and Humana Specialty Pharmacy are now CenterWell Pharmacy and CenterWell Specialty Pharmacy. (Photo: Business Wire)

All CenterWell Pharmacy services, including prescription home delivery, over-the-counter (OTC) fulfillment and retail pharmacies in Humana-owned primary care locations, have adopted the brand while Enclara Pharmacia and Humana Pharmacy Solutions, which is Humana’s Pharmacy Benefit Manager, will keep their existing branding and will not transition to the CenterWell brand.

“The CenterWell brand symbolizes our ongoing and strong commitment to keeping members, customers and patients at the center of everything we do,” said Scott Greenwell, Humana Pharmacy Solutions President. “To help the many people we serve achieve their best health, we provide holistic care that is personalized and coordinated with easy-to-use options so our customers and members can receive the care and prescriptions they need exactly when they need them.”

With the new CenterWell brand, CenterWell Pharmacy customers and members continue to receive personalized, caring support, safe and reliable delivery and peace of mind knowing that their pharmacy care is always evolving to meet their changing health needs. Patients of CenterWell Specialty Pharmacy, which is payer-agnostic, can expect the same level of high quality personalized therapy management for chronic and complex illnesses, as well as customized clinical and educational services. Both CenterWell Pharmacy and CenterWell Specialty Pharmacy also support patients who apply for assistance programs to help pay for their drugs.

Humana first introduced CenterWell last year when a segment of its senior-focused primary care business became CenterWell Senior Primary Care. Over the course of this year, the home health division of Humana-owned Kindred at Home has also been transitioning to the CenterWell brand, adopting the CenterWell Home Health name.

Learn more here about CenterWell Pharmacy and CenterWell Specialty Pharmacy.

About CenterWell

At CenterWell, part of Humana Inc., we create care experiences that put patients at the center. The result is healthcare that provides ease, comprehensiveness and, most of all, a personal approach. Our primary care, pharmacy, and home health services go beyond traditional clinical settings and outcomes, working with patients and their care teams to close gaps and take their whole health into account.

Because when care is made relevant and accessible, patients can lead happier and healthier lives.

The first services to adopt the CenterWell name were Humana’s senior-focused primary care centers. The experienced care teams at CenterWell Senior Primary Care provide comprehensive support services to fully understand the needs of their patients and improve health outcomes.

The Home Health division of Humana-owned Kindred at Home is in the process of transitioning to the CenterWell brand in 2022 – becoming CenterWell Home Health. Also in 2022, Humana’s pharmacy and specialty pharmacy businesses have taken on the CenterWell name, becoming CenterWell Pharmacy and CenterWell Specialty Pharmacy.

In recent years, Humana has significantly expanded its healthcare services capabilities to better serve its medical members and to significantly strengthen its payer-agnostic care offerings. These services help deliver on the promise of better quality and health outcomes, lower costs and a simpler, more personalized experience for the people they touch.

The CenterWell logo features a blossom with three petals symbolizing physical, emotional and social wellness – important aspects of whole-person health that CenterWell care services address.

About Humana

Humana Inc. is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.

To accomplish that, we support physicians and other healthcare professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes healthcare easier to navigate and more effective.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

• Annual reports to stockholders
• Securities and Exchange Commission filings
• Most recent investor conference presentations
• Quarterly earnings news releases and conference calls
• Calendar of events
• Corporate Governance information

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20220613005570/en/

Lisa Dimond

Humana Corporate Communications

832-330-4702

ldimond@humana.com

Source: Humana Inc.

FAQ

What is the significance of Humana's transition to the CenterWell brand?

Humana's transition to the CenterWell brand signifies a stronger emphasis on patient-centered care and enhanced pharmacy services.

When did Humana rebrand its pharmacy services to CenterWell?

Humana rebranded its pharmacy services to CenterWell in 2022.

What services are included under the CenterWell brand?

CenterWell services include prescription home delivery, retail pharmacies in Humana-owned locations, and specialty pharmacy services.

Will any Humana pharmacy services retain their original branding?

Yes, Enclara Pharmacia and Humana Pharmacy Solutions will keep their original branding.

How does the CenterWell brand aim to support patients?

CenterWell aims to provide personalized care, reliable delivery, and assistance programs for patients needing financial support for medications.