Humana Healthy Horizons Commits to Increasing Healthcare Access for Oklahomans
Humana Healthy Horizons, the Medicaid business of Humana Inc. (NYSE: HUM), is investing in community-based organizations throughout Oklahoma to expand healthcare access for underserved populations. Key initiatives include:
1. Partnering with Volunteers of America Oklahoma to create a Family-Focused Recovery center in Lawton for pregnant women and mothers with Substance Use Disorder.
2. Supporting CREOKS in developing an integrated behavioral and physical health center in Broken Arrow.
3. Sponsoring the Rural Health Innovation Challenge to address community health issues.
4. Backing Variety Care's new school-based clinic on the Crooked Oak campus.
These investments aim to improve healthcare access, particularly in rural areas, focusing on maternal and behavioral health services.
Humana Healthy Horizons, la divisione Medicaid di Humana Inc. (NYSE: HUM), sta investendo in organizzazioni comunitarie in tutto l'Oklahoma per ampliare l'accesso all'assistenza sanitaria per le popolazioni svantaggiate. Le iniziative chiave includono:
1. Collaborare con Volunteers of America Oklahoma per creare un centro di recupero focalizzato sulla famiglia a Lawton per donne in gravidanza e madri con disturbo da uso di sostanze.
2. Supportare CREOKS nello sviluppo di un centro integrato di salute comportamentale e fisica a Broken Arrow.
3. Sponsorizzare la Rural Health Innovation Challenge per affrontare le problematiche sanitarie della comunità.
4. Sostenere la nuova clinica scolastica di Variety Care nel campus di Crooked Oak.
Questi investimenti mirano a migliorare l'accesso all'assistenza sanitaria, in particolare nelle aree rurali, concentrandosi sui servizi di salute materna e comportamentale.
Humana Healthy Horizons, la división de Medicaid de Humana Inc. (NYSE: HUM), está invirtiendo en organizaciones comunitarias en todo Oklahoma para ampliar el acceso a la atención médica para poblaciones desatendidas. Las iniciativas clave incluyen:
1. Asociarse con Volunteers of America Oklahoma para crear un centro de recuperación centrado en la familia en Lawton para mujeres embarazadas y madres con trastorno por uso de sustancias.
2. Apoyar a CREOKS en el desarrollo de un centro integrado de salud conductual y física en Broken Arrow.
3. Patrocinar el Rural Health Innovation Challenge para abordar problemas de salud comunitaria.
4. Respaldar la nueva clínica escolar de Variety Care en el campus de Crooked Oak.
Estas inversiones tienen como objetivo mejorar el acceso a la atención médica, particularmente en áreas rurales, enfocándose en los servicios de salud materna y conductual.
Humana Healthy Horizons는 Humana Inc. (NYSE: HUM)의 Medicaid 사업부로서, 오클라호마 전역의 지역 기반 조직에 투자하고 있습니다. 이는 소외된 인구를 위한 의료 접근성을 확대하기 위해서입니다. 주요 이니셔티브는 다음과 같습니다:
1. Volunteers of America Oklahoma와 협력하여, 임신 중인 여성과 약물 사용 장애가 있는 어머니를 위한 가족 중심 회복 센터를 Lawton에 설립합니다.
2. Broken Arrow에서 통합 행동 및 신체 건강 센터를 개발하는 CREOKS를 지원합니다.
3. 지역 사회 건강 문제를 해결하기 위한 Rural Health Innovation Challenge를 후원합니다.
4. Crooked Oak 캠퍼스에 있는 Variety Care의 새로운 학교 기반 클리닉을 지원합니다.
이러한 투자는 특히 농촌 지역에서의 의료 접근성을 개선하고, 모성과 행동 건강 서비스에 초점을 맞추고 있습니다.
Humana Healthy Horizons, la branche Medicaid de Humana Inc. (NYSE: HUM), investit dans des organisations communautaires à travers l'Oklahoma pour élargir l'accès aux soins de santé pour les populations mal desservies. Les initiatives clés comprennent :
1. Partenariat avec Volunteers of America Oklahoma pour créer un centre de rétablissement axé sur la famille à Lawton pour les femmes enceintes et les mères ayant des problèmes d'usage de substances.
2. Soutien à CREOKS dans le développement d'un centre de santé comportementale et physique intégré à Broken Arrow.
3. Parrainage du Rural Health Innovation Challenge pour traiter les problèmes de santé communautaire.
4. Soutien à la nouvelle clinique scolaire de Variety Care sur le campus de Crooked Oak.
Ces investissements visent à améliorer l'accès aux soins de santé, en particulier dans les zones rurales, en se concentrant sur les services de santé maternelle et comportementale.
Humana Healthy Horizons, das Medicaid-Geschäft von Humana Inc. (NYSE: HUM), investiert in gemeinnützige Organisationen im ganzen Bundesstaat Oklahoma, um den Zugang zur Gesundheitsversorgung für unterversorgte Bevölkerungsgruppen zu erweitern. Zu den wichtigsten Initiativen gehören:
1. Partnerschaft mit Volunteers of America Oklahoma zur Schaffung eines familienorientierten Rehabilitationszentrums in Lawton für schwangere Frauen und Mütter mit Substanzgebrauchsstörung.
2. Unterstützung von CREOKS beim Aufbau eines integrierten Verhaltens- und Gesundheitszentrums in Broken Arrow.
3. Unterstützung der Rural Health Innovation Challenge zur Bekämpfung von Gesundheitsproblemen in der Gemeinschaft.
4. Unterstützung der neuen schulbasierten Klinik von Variety Care auf dem Campus von Crooked Oak.
Diese Investitionen zielen darauf ab, den Zugang zur Gesundheitsversorgung insbesondere in ländlichen Gebieten zu verbessern, mit einem Fokus auf Mutter- und Verhaltenstherapie-Angebote.
- Expansion of healthcare access in underserved Oklahoma communities
- Focus on critical areas like rural maternal and behavioral health
- Partnerships with local organizations to improve community health outcomes
- Development of innovative healthcare facilities integrating multiple services
- None.
Insights
Humana's strategic investments in Oklahoma's healthcare infrastructure represent a significant move to address critical gaps in rural and underserved communities. The focus on maternal and behavioral health is particularly noteworthy, given the persistent challenges in these areas across many states.
The partnership with Volunteers of America Oklahoma (VOAOK) to establish a Family-Focused Recovery center in Lawton is a targeted intervention in the opioid crisis. By allowing families to stay together during recovery, this approach could potentially reduce the incidence of Neonatal Abstinence Syndrome (NAS) and improve long-term outcomes for both mothers and children.
The CREOKS Behavioral Health Center in Broken Arrow is an innovative model that could serve as a blueprint for integrated care delivery. By combining behavioral health, physical health and crisis stabilization in one location, it addresses the often fragmented nature of healthcare services, which can be a significant barrier to access and continuity of care.
These initiatives align with broader national trends towards:
- Integrated care models
- Addressing social determinants of health
- Expanding access in rural areas
- Tackling the opioid epidemic
While these investments are promising, their long-term impact will depend on sustained funding, effective implementation and the ability to scale successful models. Investors should monitor key performance indicators such as utilization rates, health outcomes and cost-effectiveness metrics to gauge the success of these programs.
Humana's investments in Oklahoma's healthcare infrastructure, while not directly quantifiable in monetary terms, represent a strategic long-term play in the Medicaid market. With nearly
The focus on rural and underserved populations is particularly astute, given the potential for growth in these markets. By addressing critical needs in maternal and behavioral health, Humana is likely to:
- Enhance its competitive position in state Medicaid contract bids
- Improve member retention and acquisition
- Potentially reduce long-term healthcare costs through preventive and integrated care models
The company's approach of partnering with local organizations demonstrates a capital-light strategy for market expansion. This allows Humana to leverage local expertise while minimizing direct infrastructure investments.
From a financial perspective, while these initiatives may increase short-term costs, they have the potential to drive long-term value through:
- Improved medical loss ratios
- Enhanced brand reputation
- Increased market share in the growing Medicaid segment
Investors should monitor Humana's Medicaid membership growth, contract win rates and profitability metrics in the coming quarters to assess the effectiveness of this strategy. Additionally, any expansion of similar initiatives to other states could signal confidence in the model's success.
Key investments with community partners expand options for historically unsupported populations
Humana Healthy Horizons employees participated in the groundbreaking for the new CREOKS Behavioral Health Center in
These investments will address urgent health-related needs throughout all the
“Improving access to health care services is a critical part of the work we do to help Oklahomans get the care they need in their communities,” said Joseph Fairbanks, CEO, Humana Healthy Horizons in
Highlights of Humana Healthy Horizons’ investments to expanding access in
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Volunteers of America Oklahoma (VOAOK): VOAOK will bring its innovative, evidence-based approach to treating pregnant women and moms with Substance Use Disorder (SUD) to rural
Southwest Oklahoma with the creation of a new Family-Focused Recovery (FFR) center inLawton . This center will allow families to stay together through recovery, improving outcomes and reducing instances of Neonatal Abstinence Syndrome (NAS). -
CREOKS: The new CREOKS Behavioral Health Center under development in
Broken Arrow will be a first-of-its-kind facility that integrates behavioral health, physical health, and crisis stabilization in one location. With a goal to simplify comprehensive healthcare, the center will offer a range of services for all ages, supporting the intersection of mental, physical and social wellness. - The Rural Health Innovation Challenge: Humana Healthy Horizons was a presenting sponsor of the Public Health Institute of Oklahoma’s Rural Health Innovation Challenge, where participating teams addressed health-related issues affecting their communities and presented innovative solutions to a panel of judges.
- Variety Care Clinic: Variety Care’s new school-based site on the Crooked Oak campus provides care coordination and community-based services to deliver improved outcomes and health literacy for students, school staff and the community surrounding the school.
“Our outcomes-based approach to caring for women in recovery is made possible through our partnership with Humana Healthy Horizons,” said Pam Richardson, President/CEO, VOAOK. “Helping women focus on recovery, deliver healthy babies and keep their family together is an achievement for the women, the children and the entire
Humana Healthy Horizons has developed a wide range of capabilities to serve the Medicaid population, integrating physical and behavioral health, pharmacy, long-term care and social services for a whole-person approach to improve the health and well-being of the people and communities served.
About Humana Healthy Horizons
Humana manages Medicaid benefits for nearly 1.2 million members nationally under the Humana Healthy Horizons™ brand, which reflects our expertise in managing complex populations, our commitment to creating solutions that lead to a better quality of life for our members, and our efforts to deliver human care that makes the healthcare experience easier, more personalized and more caring.
During more than two decades of serving people with Medicaid, Humana and Humana Healthy Horizons have developed a wide range of capabilities to serve children, parents, childless adults, and beneficiaries that are aged, blind or disabled. We integrate physical health, behavioral health, pharmacy, long-term care, and social services for a whole-person approach to improve the health and well-being of our members and the communities we serve.
Humana Healthy Horizons is a Medicaid Product offered by affiliates of Humana Inc.
About Humana
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell health care services, we strive to make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and CenterWell.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240724798615/en/
Angie Weiss
Humana Corporate Communications
aweiss3@humana.com
Source: Humana Inc.
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