CenterWell Poised for Further Primary Care Expansion in 2025
CenterWell Senior Primary Care and Conviva, Humana's primary care brands, announced expansion plans for 2025, targeting 20-30 new centers across 10 states and four new metro areas. The expansion includes new locations in Augusta and Savannah (Georgia), the Triad Region (North Carolina), and Wichita (Kansas).
As the nation's largest senior primary care provider, the organization currently serves approximately 390,000 seniors across more than 340 centers as of December 31, 2024. The expansion includes completing the opening of 11 Walmart co-located centers by mid-2025.
The companies operate under a value-based care model, with physicians spending up to 50% more time with patients compared to typical providers. A Harvard University and Humana Health Research study confirmed their model offers better access to primary care compared to other organizations.
CenterWell Senior Primary Care e Conviva, i marchi di assistenza primaria di Humana, hanno annunciato piani di espansione per il 2025, mirati all'apertura di 20-30 nuovi centri in 10 stati e quattro nuove aree metropolitane. L'espansione include nuove sedi ad Augusta e Savannah (Georgia), nella Regione Triad (Carolina del Nord) e a Wichita (Kansas).
Essendo il più grande fornitore di assistenza primaria per anziani del Paese, l'organizzazione attualmente serve circa 390.000 anziani in oltre 340 centri a partire dal 31 dicembre 2024. L'espansione prevede il completamento dell'apertura di 11 centri co-localizzati presso Walmart entro la metà del 2025.
Le aziende operano secondo un modello di assistenza basato sul valore, con i medici che trascorrono fino al 50% di tempo in più con i pazienti rispetto ai fornitori tipici. Uno studio di Harvard University e Humana Health Research ha confermato che il loro modello offre un miglior accesso all'assistenza primaria rispetto ad altre organizzazioni.
CenterWell Senior Primary Care y Conviva, las marcas de atención primaria de Humana, anunciaron planes de expansión para 2025, con el objetivo de abrir de 20 a 30 nuevos centros en 10 estados y cuatro nuevas áreas metropolitanas. La expansión incluye nuevas ubicaciones en Augusta y Savannah (Georgia), la Región Triad (Carolina del Norte) y Wichita (Kansas).
Como el mayor proveedor de atención primaria para personas mayores del país, la organización actualmente atiende aproximadamente a 390,000 ancianos en más de 340 centros a partir del 31 de diciembre de 2024. La expansión incluye la finalización de la apertura de 11 centros co-localizados en Walmart para mediados de 2025.
Las empresas operan bajo un modelo de atención basado en el valor, con médicos que pasan hasta un 50% más de tiempo con los pacientes en comparación con los proveedores típicos. Un estudio de la Universidad de Harvard y Humana Health Research confirmó que su modelo ofrece un mejor acceso a la atención primaria en comparación con otras organizaciones.
CenterWell Senior Primary Care와 Conviva, 휴마나의 1차 진료 브랜드가 2025년을 위한 확장 계획을 발표했습니다. 이번 계획은 10개 주와 4개 대도시 지역에서 20-30개의 새로운 센터를 목표로 하고 있습니다. 확장에는 조지아주 오거스타와 사바나, 노스캐롤라이나의 트라이어드 지역, 캔자스주 위치타에 새로운 위치가 포함됩니다.
국내 최대 노인 1차 진료 제공자로서 이 조직은 2024년 12월 31일 기준으로 340개 이상의 센터에서 약 39만 명의 노인을 서비스하고 있습니다. 확장에는 2025년 중반까지 월마트에 공동 위치한 11개 센터 개설 완료가 포함됩니다.
이들 기업은 가치 기반 진료 모델에 따라 운영되며, 의사들은 일반 제공자에 비해 환자와 최대 50% 더 많은 시간을 보냅니다. 하버드 대학교와 휴마나 헬스 리서치의 연구는 그들의 모델이 다른 조직에 비해 1차 진료 접근성을 더 잘 제공한다고 확인했습니다.
CenterWell Senior Primary Care et Conviva, les marques de soins primaires de Humana, ont annoncé des plans d'expansion pour 2025, visant à ouvrir 20 à 30 nouveaux centres dans 10 États et quatre nouvelles zones métropolitaines. L'expansion comprend de nouveaux emplacements à Augusta et Savannah (Géorgie), dans la région de Triad (Caroline du Nord) et à Wichita (Kansas).
En tant que plus grand fournisseur de soins primaires pour les personnes âgées du pays, l'organisation sert actuellement environ 390 000 personnes âgées dans plus de 340 centres au 31 décembre 2024. L'expansion inclut l'achèvement de l'ouverture de 11 centres co-localisés dans des Walmart d'ici la mi-2025.
Les entreprises fonctionnent selon un modèle de soins basé sur la valeur, avec des médecins passant jusqu'à 50 % de temps en plus avec les patients par rapport aux prestataires classiques. Une étude de l'Université de Harvard et de Humana Health Research a confirmé que leur modèle offre un meilleur accès aux soins primaires par rapport à d'autres organisations.
CenterWell Senior Primary Care und Conviva, die Primärversorgungsmarken von Humana, haben Expansionspläne für 2025 angekündigt, die 20-30 neue Zentren in 10 Bundesstaaten und vier neuen Ballungsräumen umfassen. Die Expansion beinhaltet neue Standorte in Augusta und Savannah (Georgia), der Triad-Region (North Carolina) und Wichita (Kansas).
Als der größte Anbieter von Primärversorgung für Senioren im Land bedient die Organisation derzeit etwa 390.000 Senioren in mehr als 340 Zentren zum 31. Dezember 2024. Die Expansion umfasst den Abschluss der Eröffnung von 11 gemeinsam genutzten Zentren in Walmart bis Mitte 2025.
Die Unternehmen arbeiten nach einem wertbasierten Versorgungsmodell, bei dem Ärzte bis zu 50% mehr Zeit mit Patienten verbringen als typische Anbieter. Eine Studie der Harvard University und der Humana Health Research hat bestätigt, dass ihr Modell einen besseren Zugang zur Primärversorgung im Vergleich zu anderen Organisationen bietet.
- Expanding footprint with 20-30 new centers planned for 2025
- Large existing patient base of 390,000 seniors across 340+ centers
- Strategic partnership with Walmart for co-located centers
- Harvard study validates superior access to care in their value-based model
- Presence in 15 states provides strong geographic diversification
- None.
Insights
Humana's aggressive expansion of CenterWell and Conviva represents a strategic move to capitalize on the rapidly growing senior healthcare market, with significant implications for the company's long-term growth trajectory. The planned addition of 20-30 new centers in 2025 demonstrates a calculated approach to market penetration, particularly noteworthy given the current base of 340 centers serving 390,000 seniors.
The expansion strategy reveals three key strategic advantages:
- Market Selection: The focus on underserved communities provides first-mover advantages and reduced competition, potentially leading to higher patient acquisition rates and stronger market positioning.
- Operational Integration: The combination of primary care, home health, and pharmacy services creates a comprehensive care ecosystem that can drive both operational efficiencies and improved patient outcomes.
- Strategic Partnerships: The Walmart co-location initiative provides access to high-traffic locations and established infrastructure, potentially reducing capital expenditure while accelerating patient acquisition.
The value-based care model, validated by Harvard University research, positions CenterWell advantageously in the evolving healthcare landscape. The model's emphasis on spending 50% more time with patients than typical providers suggests potential for improved patient outcomes and reduced long-term care costs, important factors in Medicare Advantage reimbursement rates.
The integration of multiple healthcare services under the CenterWell umbrella indicates a broader strategic vision aimed at capturing a larger share of the healthcare value chain. This vertical integration approach could potentially lead to improved margins through better cost control and enhanced care coordination, while also creating higher barriers to entry for competitors.
The expansion's focus on both existing and new markets suggests a balanced approach to growth, leveraging existing infrastructure while testing new territories. The selection of markets like Augusta, Savannah, and the Triad Region indicates a preference for mid-sized markets where competition may be less intense and the potential for market leadership is higher.
Humana’s primary care brands, CenterWell and Conviva, plan to add senior primary care centers in 11 currently served states and four new metro areas
CenterWell River Hills, located in
CenterWell and Conviva expect to add 20-30 new centers this year in the existing states of
CenterWell Senior Primary Care and its sister brand, Conviva Senior Primary Care, make up Humana’s Primary Care Organization (PCO), the nation’s largest, fastest-growing senior primary care provider. Together they deliver care to approximately 390,000 seniors in more than 340 centers as of Dec. 31, 2024. The organization focuses on bringing quality, affordable, personalized care to seniors primarily in underserved communities and in areas without access to senior primary care.
“With our expansion efforts, we’re taking a thoughtful approach to growth, seeking out communities that would benefit from our holistic and personalized senior care model,” said Sanjay Shetty, M.D., president of Humana’s CenterWell healthcare services segment. “And as we grow, we’re also working to further integrate CenterWell’s care delivery assets – primary care, home health and pharmacy services – with the goal of delivering improved outcomes and a superior patient experience.”
CenterWell and Conviva operate under a comprehensive, value-based care model. A Harvard University and Humana Health Research study last year found that organizations such as CenterWell and Conviva that use value-based senior care models – tailoring their environment and services to the unique needs of older adults – offered better access to primary care when compared to other types of primary care organizations.
“Our continued growth at CenterWell and Conviva Senior Primary Care is critical to expanding access to quality healthcare for seniors,” said Reneé
CenterWell and Conviva’s offerings include board-certified physicians and integrated care teams that are specially trained to treat the senior population. Physicians and advanced practitioners spend more time with their patients – up to
CenterWell Senior Primary Care and Conviva Senior Primary Care accept patients with Original Medicare and a wide range of Medicare Advantage plans. The centers currently operate in 15 states:
About CenterWell
CenterWell is a leading health care services business focused on creating integrated and differentiated experiences that put our patients at the center of everything we do. The result is high quality health care that is accessible, comprehensive, and, most of all, personalized. As the largest provider of senior-focused primary care, one of the leading providers of home health care, and a leading integrated home delivery, specialty, hospice, and retail pharmacy, CenterWell is focused on whole health and addressing the physical, emotional and social wellness of our patients. CenterWell is part of Humana Inc. (NYSE: HUM). Learn more about what we offer at CenterWell.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250219895777/en/
FOR MORE INFORMATION, CONTACT:
Lisa M.
Humana Corporate Communications
LFerguson16@humana.com
Source: Humana Inc.
FAQ
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