HubSpot to Acquire B2B Billing Management and CPQ Solution, Cacheflow
HubSpot (NYSE: HUBS) has announced its agreement to acquire Cacheflow, a leading B2B subscription billing management and configure, price, quote (CPQ) solution. This acquisition aims to expand HubSpot's commerce capabilities, particularly in subscription billing and quote-to-cash automation. The move follows HubSpot's successful launch of Commerce Hub in 2023, which has processed over $1 billion in GMV.
With Cacheflow's integration, HubSpot plans to enhance the buying process for customers, making quote-to-cash easier and helping businesses collect revenue faster. Cacheflow's no-code platform automates the SaaS sales flow process, allowing customers to configure quotes, close deals using interactive links, and manage upsells and renewals efficiently.
HubSpot (NYSE: HUBS) ha annunciato di aver raggiunto un accordo per acquisire Cacheflow, una delle principali soluzioni di gestione della fatturazione in abbonamento B2B e di configurazione, prezzo e quotazione (CPQ). Questa acquisizione mira ad espandere le capacità commerciali di HubSpot, in particolare nella fatturazione in abbonamento e nell'automazione del processo quotazione-incasso. Questa mossa arriva dopo il lancio di successo di Commerce Hub da parte di HubSpot nel 2023, che ha processato oltre $1 miliardo in GMV.
Con l'integrazione di Cacheflow, HubSpot prevede di migliorare il processo di acquisto per i clienti, rendendo più semplice il passaggio dalla quotazione all'incasso e aiutando le aziende a raccogliere entrate più rapidamente. La piattaforma senza codice di Cacheflow automatizza il processo di vendita SaaS, consentendo ai clienti di configurare preventivi, chiudere affari utilizzando link interattivi e gestire efficacemente gli upsell e i rinnovi.
HubSpot (NYSE: HUBS) ha anunciado su acuerdo para adquirir Cacheflow, una solución líder en gestión de facturación por suscripción B2B y configuración, precios y cotizaciones (CPQ). Esta adquisición tiene como objetivo expandir las capacidades comerciales de HubSpot, particularmente en la facturación por suscripción y la automatización del proceso de cotización a efectivo. Este movimiento sigue al exitoso lanzamiento de Commerce Hub por parte de HubSpot en 2023, que ha procesado más de $1 mil millones en GMV.
Con la integración de Cacheflow, HubSpot planea mejorar el proceso de compra para los clientes, facilitando el paso de cotización a efectivo y ayudando a las empresas a recaudar ingresos más rápido. La plataforma sin código de Cacheflow automatiza el proceso de flujo de ventas SaaS, permitiendo a los clientes configurar cotizaciones, cerrar acuerdos utilizando enlaces interactivos y gestionar upsells y renovaciones de manera eficiente.
허브스팟(HubSpot, NYSE: HUBS)은 B2B 구독 청구 관리 및 구성, 가격, 견적(CPQ) 솔루션의 선두주자인 캐시플로(Cacheflow) 인수 합의 소식을 발표했습니다. 이번 인수는 허브스팟의 상업 기능을 확장하고, 특히 구독 청구 및 견적에서 현금으로의 자동화를 목표로 합니다. 이 조치는 허브스팟이 2023년에 출시한 상업 허브의 성공적인 런칭에 이어 진행되었으며, 그 과정에서 $10억 이상의 GMV를 처리했습니다.
캐시플로 통합을 통해 허브스팟은 고객의 구매 프로세스를 향상시켜 견적에서 현금으로의 과정을 더 쉽게 만들고, 기업이 수익을 더 빠르게 확보하도록 도울 계획입니다. 캐시플로의 코딩 없는 플랫폼은 SaaS 판매 프로세스를 자동화하여 고객이 견적을 구성하고, 인터랙티브 링크를 사용하여 거래를 완료하며, 업셀 및 갱신을 효율적으로 관리할 수 있게 해줍니다.
HubSpot (NYSE: HUBS) a annoncé son accord pour acquérir Cacheflow, un leader de la gestion de la facturation par abonnement B2B et de la solution de configuration, de prix et de devis (CPQ). Cette acquisition vise à étendre les capacités commerciales de HubSpot, en particulier dans la facturation par abonnement et l'automatisation du processus devis-encaissement. Ce mouvement fait suite au lancement réussi du Commerce Hub de HubSpot en 2023, qui a traité plus de 1 milliard de dollars en GMV.
Avec l'intégration de Cacheflow, HubSpot prévoit d'améliorer le processus d'achat pour les clients, rendant la transition du devis à l'encaissement plus facile et aidant les entreprises à collecter des revenus plus rapidement. La plateforme sans code de Cacheflow automatise le processus de vente SaaS, permettant aux clients de configurer des devis, de conclure des affaires via des liens interactifs et de gérer efficacement les ventes supplémentaires et les renouvellements.
HubSpot (NYSE: HUBS) hat seine Vereinbarung zur Übernahme von Cacheflow, einer führenden B2B-Abonnement-Abrechnungs- und Konfigurations-, Preis-, Angebotslösung (CPQ), bekannt gegeben. Diese Übernahme zielt darauf ab, die Handelsfunktionen von HubSpot zu erweitern, insbesondere in den Bereichen Abonnementabrechnung und Automatisierung des Angebots-zu-Bar-Prozesses. Dieser Schritt folgt auf den erfolgreichen Start des Commerce Hub von HubSpot im Jahr 2023, das über 1 Milliarde USD in GMV abgewickelt hat.
Mit der Integration von Cacheflow plant HubSpot, den Einkaufsprozess für Kunden zu verbessern, indem der Übergang von Angebot zu Barzahlung erleichtert wird und Unternehmen schneller Einnahmen sammeln können. Die No-Code-Plattform von Cacheflow automatisiert den SaaS-Verkaufsflussprozess und ermöglicht es den Kunden, Angebote zu konfigurieren, Geschäfte über interaktive Links abzuschließen und Upsells sowie Verlängerungen effizient zu verwalten.
- Acquisition of Cacheflow expands HubSpot's commerce capabilities
- Commerce Hub has processed over $1 billion in GMV since 2023 launch
- Enhances quote-to-cash process and revenue collection speed
- Strengthens HubSpot's offering in subscription billing and CPQ tools
- None.
Insights
HubSpot's acquisition of Cacheflow is a strategic move to enhance its Commerce Hub offerings. This deal addresses critical areas in the B2B sales process:
- Subscription billing management
- Configure, price, quote (CPQ) automation
The acquisition builds on HubSpot's existing success, having processed over
For investors, this move signals HubSpot's commitment to expanding its product suite and addressing more complex B2B commerce needs. The addition of Cacheflow's no-code platform for automating SaaS sales flows could make HubSpot more attractive to larger enterprises, potentially opening up new market segments and revenue streams.
While financial terms weren't disclosed, this acquisition aligns with HubSpot's growth strategy and could contribute to increased customer retention and higher average revenue per user (ARPU) in the long term.
HubSpot's acquisition of Cacheflow represents a significant enhancement to its commerce capabilities, positioning the company more competitively in the B2B SaaS ecosystem. Key implications include:
- Expanded functionality in subscription management and CPQ, addressing complex B2B sales processes
- Potential for increased market share in the rapidly growing quote-to-cash automation space
- Enhanced ability to serve larger enterprises with more sophisticated billing needs
This move aligns with the broader trend of CRM platforms expanding into adjacent functionalities to provide more comprehensive solutions. By integrating Cacheflow's no-code platform, HubSpot is lowering the barrier for businesses to adopt advanced commerce features, which could accelerate customer acquisition and reduce churn.
The acquisition also demonstrates HubSpot's responsiveness to market demands for more integrated, end-to-end solutions in the B2B space. As companies increasingly seek to streamline their tech stacks, HubSpot's expanded offering could become more appealing, potentially driving growth in both new customer acquisition and upsells to existing customers.
With this acquisition, HubSpot expands commerce capabilities for subscription billing and quote-to-cash automation to help customers close deals faster
HubSpot to Acquire B2B Billing Management and CPQ Solution, Cacheflow (Photo: HubSpot)
Since launching Commerce Hub in 2023 with simple invoicing and payments, HubSpot has processed more than
"We've seen strong year-over-year growth with Commerce Hub, which gives our customers an easy way to manage payments and unify their customer and transaction data. With Cacheflow, we're doubling down on our vision for commerce by addressing two important areas of the buying experience: subscription billing and configure, price, quote (CPQ)," said Yamini Rangan, CEO of HubSpot. "Cacheflow is a leader in this space and has helped companies automate the purchase process to capture revenue faster. We're excited by the impact they will have on customers of Commerce Hub."
Cacheflow simplifies B2B software selling and buying with billing and subscription management solutions. Their connected, user-first solution automates the SaaS sales flow process in a single, no-code platform. Customers can configure quotes, close deals using interactive links, and upsell and renew customers easily.
“We made it our mission to reimagine the old CPQ and billing space, helping businesses automate revenue management, shorten the sales cycle, and get paid fast,” said Sarika Garg, Co-Founder of Cacheflow. “We believe deeply in the power of our solution, and are thrilled to join HubSpot and the Commerce Hub team.”
Upon completion of the transaction, Cacheflow will become a wholly owned subsidiary of HubSpot.
Forward-looking statements
This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated benefits of the Cacheflow acquisition. These forward-looking statements include all statements that are not historical facts and statements identified by words such as “will,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” and words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies, and prospects, which are based on the information currently available to us and on assumptions we have made. Actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including risks set forth under the caption “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and our other SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.
About HubSpot
HubSpot (NYSE: HUBS) is the customer platform that helps businesses grow better. HubSpot delivers seamless connection for customer-facing teams with an AI-powered platform that includes engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241011791781/en/
HubSpot PR team: media@hubspot.com
Source: HubSpot, Inc.
FAQ
What company is HubSpot (HUBS) acquiring?
How much GMV has HubSpot's Commerce Hub processed since its launch in 2023?
What capabilities will Cacheflow add to HubSpot's Commerce Hub?
How will the Cacheflow acquisition benefit HubSpot (HUBS) customers?
