HubSpot Signs Agreement to Acquire The Hustle, Adding Content to Help Scaling Companies Grow Better

Rhea-AI Summary

HubSpot has announced its acquisition of The Hustle, a media company known for its newsletter and podcast content. This strategic move aims to enhance HubSpot's offerings to scaling companies by delivering educational and trend-based content in various formats. With The Hustle's established audience of over 1.5 million readers, HubSpot plans to leverage this to better serve customer needs. HubSpot's existing community already engages with its educational resources extensively, and this acquisition is expected to strengthen its position as a key content provider for entrepreneurs and startups.

Positive

• Acquisition of The Hustle enhances content offerings for scaling companies.
• The Hustle has a solid audience base of over 1.5 million readers.
• Expansion of educational and trend-based content formats for users.

Negative

• None.

CAMBRIDGE, Mass., Feb. 3, 2021 /PRNewswire/ -- HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today it has signed an agreement to acquire The Hustle, a media company that produces a newsletter, podcast, and premium research content. The move will give HubSpot more ways to offer its community of scaling companies valuable content across a broader range of topics and a more diverse set of media.

"For many customers, their first introduction to HubSpot is through our educational blog, Academy, and YouTube content, not our software. More recently, our customers have started to seek out news and trends-based content across new forms of media like podcasts, newsletters, and research," said Kieran Flanagan, SVP of marketing at HubSpot. "By acquiring The Hustle, we'll be able to better meet the needs of these scaling companies by delivering educational, business, and tech trend content in their preferred formats. Sam and his team have a proven ability to create content that entrepreneurs, startups, and scaling companies are deeply passionate about, and I'm excited to bring them on board to take that work to the next level."

HubSpot has built a large community around its educational content, with seven million people each month reading the company's blogs and hundreds of thousands viewing HubSpot videos on YouTube. HubSpot's Academy is another source of education for its community. More than 100,000 people take lessons every month, and over 300,000 people have received a HubSpot certification. By acquiring the Hustle, HubSpot will be able to better serve the needs of their customers and community by giving them the content they want on the medium they love.

"I started The Hustle with the mission to help give business builders the information they needed to put their dent into the world and change how media companies operate. By joining the HubSpot team, we'll take that mission to the next level to build the best business content networks in the world," said Sam Parr, founder of The Hustle. "I know the HubSpot team shares our commitment to creating high quality content to help companies scale, and I can't wait to get started."

The Hustle's daily email was started in 2016 and keeps its more than 1.5 million readers informed with topical stories and perspectives, distilling complex business stories into entertaining news items. The Hustle's subscription platform, Trends, and podcast, My First Million, give entrepreneurs insights, data, and best practices to help scale their companies. 

About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. Today, more than 95,000 customers across more than 120 countries use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor's #1 Best Place to Work in 2020, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Paris, France; Ghent, Belgium; San Francisco, CA; and Portsmouth, NH.

Learn more at www.hubspot.com.

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SOURCE HubSpot

FAQ

What is the significance of HubSpot acquiring The Hustle?

The acquisition of The Hustle allows HubSpot to enhance its content offerings, catering to the needs of scaling companies through a broader range of educational materials.

How will The Hustle's audience benefit from this acquisition by HubSpot?

The Hustle's audience will gain access to more diverse and high-quality educational content from HubSpot, including insights and trends across different media formats.

When was the acquisition of The Hustle by HubSpot announced?

The acquisition was announced on February 3, 2021.

What type of content does The Hustle provide?

The Hustle offers a daily newsletter, podcasts, and premium research content focused on business trends and insights.

What is HubSpot's primary focus as a company?

HubSpot primarily focuses on providing customer relationship management (CRM) solutions that help businesses to grow better.