HubSpot Launches New AI, Breeze, Plus Hundreds of Product Updates at INBOUND 2024
HubSpot unveiled major updates at INBOUND 2024, focusing on making its customer platform easy, fast, and unified to drive business growth. Key launches include:
1. Breeze: HubSpot's AI powering the platform, featuring Copilot and four Breeze Agents for various tasks.
2. Breeze Intelligence: Data enrichment and buyer intent solution, enhancing CRM capabilities.
3. Updates to Marketing Hub and Content Hub, providing tools for content creation, lead generation, and analytics.
HubSpot also announced agent.ai, a network for AI agents, allowing users to build and hire agents for complex tasks. The company reports that 89% of customers with a unified platform use it daily, generating 107% more leads and closing 35% more deals.
HubSpot ha presentato aggiornamenti significativi all'INBOUND 2024, concentrandosi sul rendere la sua piattaforma clienti facile, veloce e unificata per favorire la crescita aziendale. Tra i lanci principali ci sono:
1. Breeze: L'IA di HubSpot che alimenta la piattaforma, con Copilot e quattro Breeze Agents per vari compiti.
2. Breeze Intelligence: Soluzione per l'arricchimento dei dati e l'intento d'acquisto, che migliora le capacità del CRM.
3. Aggiornamenti a Marketing Hub e Content Hub, offrendo strumenti per la creazione di contenuti, la generazione di lead e l'analisi.
HubSpot ha anche annunciato agent.ai, una rete per agenti IA, che consente agli utenti di costruire e assumere agenti per compiti complessi. L'azienda riporta che l'89% dei clienti con una piattaforma unificata la utilizza quotidianamente, generando il 107% in più di lead e chiudendo il 35% in più di affari.
HubSpot presentó actualizaciones importantes en INBOUND 2024, centradas en hacer que su plataforma de clientes sea fácil, rápida y unificada para impulsar el crecimiento empresarial. Los lanzamientos clave incluyen:
1. Breeze: La IA de HubSpot que potencia la plataforma, con Copilot y cuatro Breeze Agents para diversas tareas.
2. Breeze Intelligence: Solución de enriquecimiento de datos e intención de compra, mejorando las capacidades del CRM.
3. Actualizaciones de Marketing Hub y Content Hub, que proporcionan herramientas para la creación de contenido, generación de leads y análisis.
HubSpot también anunció agent.ai, una red para agentes de IA, que permite a los usuarios construir y contratar agentes para tareas complejas. La empresa informa que el 89% de los clientes con una plataforma unificada la usa a diario, generando un 107% más de leads y cerrando un 35% más de acuerdos.
허브스팟은 INBOUND 2024에서 주요 업데이트를 공개하며, 고객 플랫폼을 쉽고 빠르며 통합된 형태로 만들어 비즈니스 성장을 촉진하겠다고 밝혔습니다. 주요 발표 내용은 다음과 같습니다:
1. Breeze: 플랫폼을 지원하는 허브스팟의 AI로, 다양한 작업을 위한 Copilot과 네 개의 Breeze Agents를 포함합니다.
2. Breeze Intelligence: CRM 기능을 향상시키는 데이터 강화 및 구매 의도 솔루션입니다.
3. 마케팅 허브 및 콘텐츠 허브의 업데이트로, 콘텐츠 생성, 리드 생성 및 분석 도구를 제공합니다.
허브스팟은 또한 복잡한 작업을 위해 사용자가 에이전트를 구축하고 고용할 수 있는 AI 에이전트 네트워크인 agent.ai를 발표했습니다. 회사는 통합 플랫폼을 사용하는 고객의 89%가 이를 매일 사용하며, 107% 더 많은 리드를 생성하고 35% 더 많은 거래를 성사시킨다고 보고했습니다.
HubSpot a dévoilé d'importantes mises à jour lors de l'INBOUND 2024, axées sur la création d'une plateforme client facile, rapide et unifiée pour stimuler la croissance des entreprises. Les lancements clés comprennent :
1. Breeze : L'IA de HubSpot qui propulse la plateforme, comprenant Copilot et quatre Breeze Agents pour diverses tâches.
2. Breeze Intelligence : Solution d'enrichissement des données et d'intention d'achat, améliorant les capacités du CRM.
3. Mises à jour du Marketing Hub et du Content Hub, fournissant des outils pour la création de contenu, la génération de leads et l'analyse.
HubSpot a également annoncé agent.ai, un réseau pour agents IA, permettant aux utilisateurs de créer et d'embaucher des agents pour des tâches complexes. La société rapporte que 89 % des clients disposant d'une plateforme unifiée l'utilisent quotidiennement, générant 107 % de leads supplémentaires et concluant 35 % de contrats en plus.
HubSpot stellte auf der INBOUND 2024 bedeutende Updates vor, die darauf abzielen, seine Kundenplattform einfach, schnell und einheitlich zu gestalten, um das Unternehmenswachstum voranzutreiben. Zu den wichtigsten Neuheiten gehören:
1. Breeze: Die KI von HubSpot, die die Plattform antreibt, mit Copilot und vier Breeze Agents für verschiedene Aufgaben.
2. Breeze Intelligence: Lösung zur Datenanreicherung und Kaufabsicht, die die CRM-Funktionen verbessert.
3. Updates für Marketing Hub und Content Hub, die Tools zur Inhaltserstellung, Lead-Generierung und Analyse bieten.
HubSpot kündigte auch agent.ai an, ein Netzwerk für KI-Agenten, das Nutzern ermöglicht, Agenten für komplexe Aufgaben zu erstellen und einzustellen. Das Unternehmen berichtet, dass 89% der Kunden mit einer einheitlichen Plattform diese täglich nutzen und 107% mehr Leads generieren sowie 35% mehr Abschlüsse erzielen.
- Launch of Breeze AI with Copilot and four specialized Agents to enhance productivity
- Introduction of Breeze Intelligence for data enrichment and buyer intent analysis
- Significant updates to Marketing Hub and Content Hub for improved marketing capabilities
- Launch of agent.ai network with over 47,000 users and 1,700 builders signed up
- 89% of customers with unified platform use it daily, generating 107% more leads and closing 35% more deals
- 8 out of 10 HubSpot customers see ROI in 3 months or less
- None.
As part of the Fall 2024 Spotlight at INBOUND, HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub that give marketers new tools for growth
Easy, fast, unified: HubSpot shares the recipe for business growth along with 200+ updates to the customer platform (Graphic: Business Wire)
In fact, most GTM teams:
- Are inefficient, switching between an average of 15 separate point solutions to just manage customer interactions.*
-
Aren’t getting value from their tech stacks, according to nearly
80% of leaders.* - Are working with disconnected data, with 7 in 10 businesses feeling this pain.*
At INBOUND 2024 and in its Fall 2024 Spotlight, HubSpot revealed how it’s changing this reality for marketing, sales, and service teams by doubling down on making its customer platform easy, fast, and unified. Everything is built so that GTM teams can unlock growth for their businesses.
Featured releases include:
-
Breeze, HubSpot’s AI to power the customer platform. Breeze includes:
- Copilot, HubSpot’s new AI companion to make work easier.
- Four Breeze Agents to get work done fast, from start to finish, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
- Plus 80 more features embedded across the platform, from remixing content to predicting sales forecasts.
-
Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution. Breeze Intelligence includes:
- Data enrichment which pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
- Buyer intent to help customers identify which prospects are best fit.
- Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
-
Updates to Marketing Hub and Content Hub, the combo that’s giving marketers everything they need to reinvent, including:
- Tools to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
- Tools to generate leads and convert prospects like Lead Scoring to find high engagement, high-fit prospects and Google Enhanced Conversions to leverage first-party conversion data from HubSpot to improve campaign performance.
- Tools to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place to improve campaigns and get results faster.
Across all launches, HubSpot is doubling down on easy, fast and unified because this combination is proven to lead to growth:
Finally, on stage at INBOUND, HubSpot Co-Founder and CTO, Dharmesh Shah, also announced agent.ai, the first professional network for AI agents. With agent.ai, anyone can sign up to use the Agent Builder, a feature that makes it easy to build agents from scratch. These agents become part of the agent.ai network, and can be hired to perform complex tasks across marketing, sales, and service, like analyzing competitors, completing SEO research, or helping validate domain ideas. Already, agent.ai has over 47,000 users and more than 1,700 builders signed up to create agents of their own.
“We want to make it exceptionally easy to not only use agents but build and distribute them on our network,” said Dharmesh Shah, Co-Founder and CTO of HubSpot. “Just as Apple said ‘there’s an app for that,’ we say: ‘there’s an agent for that.’ We’re excited to develop HubSpot’s agent ecosystem, and we invite developers to come build the next-generation customer platform with us.”
Visit the Fall 2024 Spotlight here.
*HubSpot proprietary research
**HubSpot customer data, 2024
View source version on businesswire.com: https://www.businesswire.com/news/home/20240918001493/en/
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Source: HubSpot
FAQ
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