Mind-Blowingly Fruity, Shockingly Crunchy: Jolly Rancher Freeze Dried Candy Has Entered the Chat
Hershey (HSY) has launched Jolly Rancher Freeze Dried, a new product line transforming their classic candy into an airy, crunchy format. The innovation comes as the freeze-dried candy market is projected to grow from $1.36 billion to $2.4 billion by 2030.
The product features three signature flavors - Green Apple, Blue Raspberry, and Watermelon - utilizing advanced freeze-drying technology that removes moisture while intensifying flavors. Available nationwide in 3.1oz packs, this launch capitalizes on the trending #freezedriedcandy phenomenon, which has garnered over 4.7 billion views on TikTok.
The company's internal research identified an unmet demand for unique flavor and texture experiences, positioning this product launch to capture market share in the rapidly growing freeze-dried candy segment.
Hershey (HSY) ha lanciato Jolly Rancher Freeze Dried, una nuova linea di prodotti che trasforma i loro classici dolci in un formato leggero e croccante. Questa innovazione arriva mentre si prevede che il mercato dei dolci freeze-dried crescerà da 1,36 miliardi di dollari a 2,4 miliardi di dollari entro il 2030.
Il prodotto presenta tre gusti caratteristici: Mela Verde, Lampone Blu e Anguria, utilizzando una tecnologia avanzata di liofilizzazione che rimuove l'umidità mentre intensifica i sapori. Disponibile a livello nazionale in confezioni da 3,1 once, questo lancio sfrutta il fenomeno #freezedriedcandy, che ha ottenuto oltre 4,7 miliardi di visualizzazioni su TikTok.
La ricerca interna dell'azienda ha identificato una domanda insoddisfatta per esperienze di gusto e consistenza uniche, posizionando questo lancio di prodotto per catturare quote di mercato nel segmento in rapida crescita dei dolci freeze-dried.
Hershey (HSY) ha lanzado Jolly Rancher Freeze Dried, una nueva línea de productos que transforma sus clásicos caramelos en un formato ligero y crujiente. Esta innovación llega en un momento en que se proyecta que el mercado de caramelos liofilizados crecerá de 1.36 mil millones de dólares a 2.4 mil millones de dólares para 2030.
El producto presenta tres sabores característicos: Manzana Verde, Frambuesa Azul y Sandía, utilizando una tecnología avanzada de liofilización que elimina la humedad mientras intensifica los sabores. Disponible a nivel nacional en paquetes de 3.1 oz, este lanzamiento capitaliza la tendencia del fenómeno #freezedriedcandy, que ha acumulado más de 4.7 mil millones de visualizaciones en TikTok.
La investigación interna de la empresa identificó una demanda insatisfecha de experiencias únicas de sabor y textura, posicionando este lanzamiento de producto para capturar participación de mercado en el segmento de caramelos liofilizados de rápido crecimiento.
허쉬 (HSY)는 졸리 랜처 프리즈 드라이드라는 새로운 제품 라인을 출시했습니다. 이 제품은 클래식 사탕을 가볍고 바삭한 형태로 변형합니다. 이 혁신은 동결 건조 사탕 시장이 2023년까지 13억 6천만 달러에서 24억 달러로 성장할 것으로 예상되는 가운데 나왔습니다.
이 제품은 세 가지 시그니처 맛인 녹색 사과, 블루 라즈베리, 수박을 특징으로 하며, 수분을 제거하면서 맛을 강화하는 고급 동결 건조 기술을 활용합니다. 3.1온스 팩으로 전국에서 판매되며, 이 출시 제품은 47억 뷰를 기록한 트렌드 #freezedriedcandy 현상을 활용하고 있습니다.
회사의 내부 연구는 독특한 맛과 질감 경험에 대한 충족되지 않은 수요를 확인하였으며, 빠르게 성장하는 동결 건조 사탕 시장에서 시장 점유율을 확보하기 위한 제품 출시를 위치시키고 있습니다.
Hershey (HSY) a lancé Jolly Rancher Freeze Dried, une nouvelle gamme de produits transformant leurs bonbons classiques en un format léger et croustillant. Cette innovation intervient alors que le marché des bonbons lyophilisés devrait passer de 1,36 milliard de dollars à 2,4 milliards de dollars d'ici 2030.
Le produit se décline en trois saveurs emblématiques : Pomme Verte, Framboise Bleue et Pastèque, utilisant une technologie avancée de lyophilisation qui élimine l'humidité tout en intensifiant les saveurs. Disponible à l'échelle nationale en emballages de 3,1 oz, ce lancement capitalise sur le phénomène tendance #freezedriedcandy, qui a généré plus de 4,7 milliards de vues sur TikTok.
La recherche interne de l'entreprise a identifié une demande non satisfaite pour des expériences de saveurs et de textures uniques, positionnant ce lancement de produit pour capter des parts de marché dans le segment en pleine expansion des bonbons lyophilisés.
Hershey (HSY) hat Jolly Rancher Freeze Dried eingeführt, eine neue Produktlinie, die ihre klassischen Süßigkeiten in ein luftiges, knuspriges Format verwandelt. Diese Innovation kommt, während der Markt für gefriergetrocknete Süßigkeiten voraussichtlich von 1,36 Milliarden Dollar auf 2,4 Milliarden Dollar bis 2030 wachsen wird.
Das Produkt bietet drei charakteristische Geschmacksrichtungen - Grüne Äpfel, Blaue Himbeeren und Wassermelone - und nutzt eine fortschrittliche Gefriertrocknungstechnologie, die Feuchtigkeit entfernt und gleichzeitig die Aromen intensiviert. Es ist landesweit in 3,1-Unzen-Packungen erhältlich und nutzt den Trend des Phänomens #freezedriedcandy, das über 4,7 Milliarden Aufrufe auf TikTok gesammelt hat.
Die interne Forschung des Unternehmens hat eine unerfüllte Nachfrage nach einzigartigen Geschmacks- und Texturerlebnissen identifiziert, was diese Produkteinführung in die Lage versetzt, Marktanteile im schnell wachsenden Segment der gefriergetrockneten Süßigkeiten zu gewinnen.
- Entering fast-growing freeze-dried candy market projected to reach $2.4B by 2030
- Capitalizing on viral social media trend with 4.7B TikTok views
- Addressing identified unmet consumer demand for unique flavor experiences
- Pricing strategy left to retailers' discretion may impact margins
- initial flavor variety with only three options
Your taste buds won't know what hit 'em
Freeze dried candy is exploding as one of 2025's hottest food trends, with the market set to soar from
Using cutting-edge freeze-drying tech, we've transformed our signature varieties—Green Apple, Blue Raspberry, and Watermelon—into light, ultra-crunchy bites that puff up in size and deliver a punch of flavor with every bite. This innovative process removes moisture while intensifying Jolly Rancher's bold fruit flavors, creating an amplified burst of fruity intensity and the ultimate sensorial experience candy lovers won't be able to resist.
"Jolly Rancher Freeze Dried isn't just a new way to snack—it's a total flavor revolution," said Vivek Mehrotra, senior manager of equity & activation at Jolly Rancher. "It's an entirely different way to experience Jolly Rancher—unexpected, playful, and, of course, impossibly fruity."
New Jolly Rancher Freeze Dried is available now in a 3.1oz pack at retailers nationwide.
Pro tip: You'll want to grab an extra bag—because with just one crunch, you'll be hooked.
Pricing is at the sole discretion of the retailer.
SOURCE:
¹ Grand View Research (2024). Freeze Dried Candy Market To Reach
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide,
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