Hershey Empowers the Next Generation With Youth Development Initiatives and Creative Collaborations

Rhea-AI Summary

Hershey has strengthened its youth development initiatives through two social impact campaigns, collaborating with nonprofit partners to empower young people. The company supported Girls on the Run and Girl Up, sponsoring 5K races and providing mentors for an alumnae program. Hershey also expanded its partnership with Memphis Music Initiative for KIT KAT's Black Music Month campaign, involving five additional creative youth development nonprofits across the U.S.

The campaign celebrated young Black creatives, connected organizations, and formed a national youth advisory council. Participating organizations included We Are Culture Creators, DC Strings, Urban Word, The Harmony Project, and Trombone Shorty Foundation. These initiatives aim to provide young people with skills for success and create meaningful collaborations that showcase their talents.

Positive

• Expanded youth development initiatives through partnerships with nonprofit organizations
• Increased support for empowering young women through Girls on the Run and Girl Up collaborations
• Extended KIT KAT's Black Music Month campaign to include five additional creative youth development nonprofits

Negative

• None.

News Market Reaction

-2.69%

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-2.69% News Effect

On the day this news was published, HSY declined 2.69%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Originally published in Hershey's 2023 ESG Report

NORTHAMPTON, MA / ACCESSWIRE / August 27, 2024 / The Hershey Company

Hershey believes passionately in supporting youth development to ensure that young people have the skills they need to succeed in all aspects of life.

We were proud to deepen our support for youth development programs through two social impact campaigns. Together with our nonprofit partners, we found new ways to create authentic and meaningful collaborations that allowed the talent and unique contributions of young people to shine through.

Empowering Young Women

Beyond our collaboration with Girl Up and Girls on the Run for the Future CEO program launch on International Women's Day, we supported them by:

• Sponsoring and showing up for Girls on the Run 5K races in five communities across the U.S.

• Providing 11 Hershey employees to serve as mentors for Girl Up's first-ever alumnae mentorship program, an intensive three-month initiative

Celebrating Creativity

Hershey continued its partnership with Memphis Music Initiative (MMI), as part of KIT KAT®'s Black Music Month campaign. The campaign expanded its geographic focus to include partnerships with five additional creative youth development nonprofits in cities across the U.S.

The campaign:

• Celebrated the next generation of Black creatives 105

• Connected participating organizations, staff and young people to build relationships and learn from one another

• Convened young people from each organization to join a national youth advisory council that met regularly with Hershey employees to advise on the campaign, packaging design and amplification strategy

• Shared insights from Hershey employees on careers and how to plan and execute creative marketing campaigns

The participating organizations were:

• Memphis Music Initiative of Memphis, Tennessee

• We Are Culture Creators of Detroit, Michigan

• DC Strings of Washington, DC

• Urban Word of New York, New York

• The Harmony Project of Los Angeles, California

• Trombone Shorty Foundation of New Orleans, Louisiana

"The young people were deeply impacted… It's hard to capture the singular experience of a young person seeing something they contributed to making in the public eye. For them to go into a store and find a product that was informed by their feedback and feature young people that look like them - is a powerful moment of representation."

Kathy Lindenmayer, Director of Development,

Memphis Music Initiative

Read more

View additional multimedia and more ESG storytelling from The Hershey Company on 3blmedia.com.

Contact Info:
Spokesperson: The Hershey Company
Website: https://www.3blmedia.com/profiles/hershey-company
Email: info@3blmedia.com

SOURCE: The Hershey Company

View the original press release on accesswire.com

FAQ

What youth development initiatives has Hershey (HSY) recently undertaken?

Hershey (HSY) has recently strengthened its youth development initiatives through collaborations with Girls on the Run, Girl Up, and Memphis Music Initiative. The company also expanded KIT KAT's Black Music Month campaign to include partnerships with five additional creative youth development nonprofits across the U.S.

How is Hershey (HSY) supporting young women through its partnerships?

Hershey (HSY) is supporting young women by sponsoring Girls on the Run 5K races in five U.S. communities and providing 11 Hershey employees as mentors for Girl Up's first-ever alumnae mentorship program, which is an intensive three-month initiative.

What organizations are involved in Hershey's (HSY) expanded KIT KAT Black Music Month campaign?

The organizations involved in Hershey's (HSY) expanded KIT KAT Black Music Month campaign include Memphis Music Initiative, We Are Culture Creators, DC Strings, Urban Word, The Harmony Project, and Trombone Shorty Foundation, representing various cities across the United States.

How does Hershey's (HSY) youth advisory council for the KIT KAT campaign function?

Hershey's (HSY) youth advisory council for the KIT KAT campaign consists of young people from each participating organization who meet regularly with Hershey employees. The council advises on the campaign, packaging design, and amplification strategies, providing youth perspective and input.