Embotech Collaborates with Outsight and Hesai to Power Technology for Automated Vehicle Marshalling (AVM) Systems
Hesai Technology (Nasdaq: HSAI), Outsight, and Embotech AG have announced a strategic collaboration to provide lidar technology and perception software for Automated Vehicle Marshalling (AVM) systems at BMW facilities. The technology is currently deployed in BMW's Automated Driving In-Plant (AFW) operations.
The system is operational in BMW's Dingolfing plant for the 5 Series and 7 Series, and in Leipzig for the MINI Countryman and other models. At Dingolfing, vehicles autonomously navigate a kilometer-long route from assembly halls through testing to finishing areas, eliminating the need for human drivers.
The integrated solution combines Hesai's lidar sensors, Outsight's perception software platform, and Embotech's autonomous driving expertise. Currently active in three BMW facilities, this deployment represents the first phase of a planned global rollout across Europe and North America.
Hesai Technology (Nasdaq: HSAI), Outsight e Embotech AG hanno annunciato una collaborazione strategica per fornire tecnologia lidar e software di percezione per i sistemi di Marshalling dei Veicoli Automatizzati (AVM) presso gli stabilimenti BMW. La tecnologia è attualmente utilizzata nelle operazioni di Guida Automatizzata in Fabbrica (AFW) di BMW.
Il sistema è operativo nello stabilimento di Dingolfing di BMW per la Serie 5 e la Serie 7, e a Lipsia per la MINI Countryman e altri modelli. A Dingolfing, i veicoli si muovono autonomamente lungo un percorso di un chilometro, dagli stabilimenti di assemblaggio passando per le aree di test fino a quelle di finitura, eliminando la necessità di conducenti umani.
La soluzione integrata combina i sensori lidar di Hesai, la piattaforma software di percezione di Outsight e l'esperienza di guida autonoma di Embotech. Attualmente attiva in tre impianti BMW, questo dispiegamento rappresenta la prima fase di un roll-out globale pianificato in tutta Europa e Nord America.
Hesai Technology (Nasdaq: HSAI), Outsight y Embotech AG han anunciado una colaboración estratégica para proporcionar tecnología lidar y software de percepción para sistemas de Agrupamiento de Vehículos Automatizados (AVM) en las instalaciones de BMW. La tecnología se utiliza actualmente en las operaciones de Conducción Autónoma en Planta (AFW) de BMW.
El sistema está operativo en la planta de Dingolfing de BMW para la Serie 5 y la Serie 7, y en Leipzig para el MINI Countryman y otros modelos. En Dingolfing, los vehículos navegan de forma autónoma por un recorrido de un kilómetro desde los halls de ensamblaje pasando por las áreas de prueba hasta llegar a las de acabado, eliminando la necesidad de conductores humanos.
La solución integrada combina los sensores lidar de Hesai, la plataforma de software de percepción de Outsight y la experiencia en conducción autónoma de Embotech. Actualmente activa en tres instalaciones de BMW, este despliegue representa la primera fase de un lanzamiento global previsto en Europa y América del Norte.
Hesai Technology (Nasdaq: HSAI), Outsight 및 Embotech AG가 BMW 시설에서 자동화된 차량 집합(AVM) 시스템을 위한 Lidar 기술과 인식 소프트웨어를 제공하기 위해 전략적 협력을 발표했습니다. 이 기술은 현재 BMW의 자동화된 공장 운전(AF에) 작업에서 사용되고 있습니다.
이 시스템은 BMW의 5시리즈와 7시리즈를 위한 딘골핑 공장에서, 그리고 MINI Countryman 및 기타 모델들을 위한 라이프치히에서 운영되고 있습니다. 딘골핑 공장에서 차량들은 조립 홀에서 테스트, 마무리 구역까지 1킬로미터 길이의 경로를 자율적으로 탐색하며, 인간 운전자의 필요성을 없앴습니다.
이 통합 솔루션은 Hesai의 Lidar 센서, Outsight의 인식 소프트웨어 플랫폼, Embotech의 자율 주행 전문 지식을 결합합니다. 현재 세 개의 BMW 시설에서 활동 중인 이 배치는 유럽과 북미 전역에 계획된 글로벌 출시의 첫 번째 단계입니다.
Hesai Technology (Nasdaq: HSAI), Outsight et Embotech AG ont annoncé une collaboration stratégique pour fournir une technologie lidar et un logiciel de perception pour les systèmes de mise en place de véhicules automatisés (AVM) dans les installations de BMW. La technologie est actuellement déployée dans les opérations de conduite automatisée en usine (AFW) de BMW.
Le système est opérationnel dans l'usine de Dingolfing de BMW pour les séries 5 et 7, et à Leipzig pour le MINI Countryman et d'autres modèles. À Dingolfing, les véhicules naviguent de manière autonome sur un parcours d'un kilomètre depuis les halls d'assemblage jusqu'aux zones de test puis de finition, éliminant ainsi le besoin de conducteurs humains.
La solution intégrée combine les capteurs lidar de Hesai, la plateforme de logiciel de perception d'Outsight et l'expertise en conduite autonome d'Embotech. Actuellement active dans trois installations BMW, ce déploiement représente la première phase d'un déploiement mondial prévu en Europe et en Amérique du Nord.
Hesai Technology (Nasdaq: HSAI), Outsight und Embotech AG haben eine strategische Zusammenarbeit angekündigt, um Lidar-Technologie und Wahrnehmungssoftware für Systeme der automatisierten Fahrzeugzusammenführung (AVM) in BMW-Werken bereitzustellen. Die Technologie wird derzeit in den automatisierten Fahrbetrieben (AFW) von BMW eingesetzt.
Das System ist in der BMW-Fabrik in Dingolfing für die 5er und 7er Serie sowie in Leipzig für den MINI Countryman und andere Modelle im Einsatz. In Dingolfing navigieren Fahrzeuge autonom auf einem kilometerlangen Kurs von den Montagehallen über die Test- bis hin zu den Fertigungsbereichen, wodurch die Notwendigkeit menschlicher Fahrer entfällt.
Die integrierte Lösung kombiniert die Lidar-Sensoren von Hesai, die Wahrnehmungssoftware-Plattform von Outsight und das Fachwissen von Embotech im Bereich autonomes Fahren. Aktuell in drei BMW-Werken aktiv, stellt dieses Deployment die erste Phase eines geplanten globalen Rollouts in Europa und Nordamerika dar.
- Successfully implemented autonomous vehicle system in multiple BMW facilities
- Planned expansion to additional plants across Europe and North America
- System eliminates operational costs associated with human drivers
- None.
Insights
This strategic collaboration marks a pivotal advancement in industrial automation, with significant implications for both Hesai's market position and the broader automotive manufacturing sector. The successful deployment at BMW's facilities, particularly the Dingolfing and Leipzig plants, demonstrates the commercial viability of Hesai's lidar technology in high-stakes industrial applications.
The implementation's scope is particularly noteworthy - handling premium vehicles like the BMW 5 Series, 7 Series and MINI Countryman autonomously over distances exceeding one kilometer showcases robust system reliability. This real-world validation in premium automotive manufacturing environments significantly strengthens Hesai's competitive position in the industrial automation segment.
Looking at the business implications, this collaboration presents multiple revenue streams and expansion opportunities: 1) Direct hardware sales through lidar sensor deployment 2) Potential recurring revenue from maintenance and upgrades 3) Expansion opportunities as BMW rolls out to additional facilities across Europe and North America 4) Creation of a proven reference case for similar deployments with other automotive manufacturers.
The technology differentiation is substantial - the system's ability to operate in complex factory environments, managing high-value assets without human intervention, sets a new industry benchmark. This could accelerate the adoption of similar systems across the automotive manufacturing sector, potentially creating a new standard for vehicle handling in production facilities.
The timing is particularly strategic as automotive manufacturers globally seek to optimize operations and reduce costs. This solution addresses key industry pain points: labor efficiency, safety compliance and operational consistency. The successful implementation at BMW's facilities could catalyze broader industry adoption, potentially establishing Hesai as a key player in the automotive manufacturing automation sector.
Embotech is the system provider for BMW's recently announced Automated Driving In-Plant series operation and global rollout. For the AVM solution, Outsight plays a key role with its advanced lidar software platform that tracks the ego-vehicle and the surrounding obstacles within BMW's production facilities, while Hesai supplies its industry-leading lidar sensors, renowned for their accuracy and reliability, which act as the "eyes" of the AVM system.
This AVM technology, initially implemented for the BMW 5 Series and 7 Series in Dingolfing, is now also in use for the MINI Countryman and other BMW models in
Embotech, Outsight and Hesai have successfully collaborated for several years, jointly advancing lidar and perception solutions for autonomous driving. The companies are global leaders in their respective fields, driving innovation in lidar as well as perception technology. This latest strategic collaboration builds upon a strong foundation, enabling the companies to provide best-in-class technology for AVM, which is safety rated, fulfilling the highest performance and availability requirements.
"Hesai is proud to partner with Embotech and Outsight to deliver cutting-edge lidar technology for BMW's Automated Vehicle Marshalling (AVM) system," says Dr. David Li, CEO and Co-founder of Hesai Technology. "This state-of-the-art technology demonstrates the high level of precision and safety offered by our lidar and Outsight's perception software for Embotech's autonomous driving solutions. We look forward to continuing our collaboration and bringing this technology to more factories around the world."
"The combination of Outsight's sophisticated lidar software platform and Hesai's reliable lidar sensors perfectly complements Embotech's autonomous driving expertise," says Dr. Alexander Domahidi, CTO and Founder of Embotech. "This collaboration ensures the highest standards of safety and efficiency in BMW's automated vehicle operations."
According to Raul Bravo, President and co-founder at Outsight, "Our collaboration with Embotech, Hesai, and BMW highlights the increasing maturity of LiDAR technology, particularly the software underpinning it. Its application to real-world factory conditions demonstrates its ability to enhance industrial safety and efficiency, while underlining the importance of a comprehensive framework to realise the potential of autonomous driving."
The integrated solution is now actively supporting the marshalling of newly manufactured vehicles through various stages of the production and logistics process in three BMW facilities. This deployment marks the initial phase in a global rollout to multiple plants across
This collaboration represents a significant step forward in industrial automation. It combines Embotech's proven autonomous driving capabilities with best-in-class perception technology from Outsight and Hesai.
About Hesai
Hesai Technology (Nasdaq: HSAI) is the global leader in lidar technology for automotive and robotics applications. The company supplies ADAS lidar to 6 of the top 10 global OEMs by revenue and is ranked No. 1 in the ADAS lidar market globally, with a
As Hesai celebrates a decade of innovation, the company continues to expand its global reach, serving customers in over 40 countries across
For more information: www.hesaitech.com
About Embotech
Embotech is an award-winning provider of cutting-edge autonomous driving solutions for logistics, with a focus on Automated Vehicle Marshalling (AVM) in passenger car factories and Automated Terminal Trucks (ATT) at port terminals and logistic centers. The company delivers safe and reliable autonomous transportation by leveraging the real-time optimization technology that it has been developing since 2013.
For more information: www.embotech.com
About Outsight
Outsight's software solutions track and digitizes the motion of People and Vehicles using 3D LiDAR data.
Operators of transportation hubs like airports, train stations but also sport venues, road infrastructures and industrial sites get access to accurate and anonymous Spatial Intelligence data, in order to improve operations and increase security.
We believe that accelerating 3D perception technology adoption through robust and scalable Spatial AI solutions will significantly contribute to a smarter, safer, and more sustainable world.
For more information: www.outsight.ai
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SOURCE Hesai Technology
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