The Makers of HERB-OX® Bouillon Unveil a Decade's Worth of Innovation: Introducing Cold Water Dissolve Chicken Bouillon and Beef Bouillon, the First of their Kind on the Market

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HERB-OX® announces the launch of its new Cold Water Dissolve Chicken Bouillon and Beef Bouillon, revolutionizing the way we cook soups and stews.

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• HERB-OX® introduces groundbreaking cold-water dissolvable bouillon options, offering convenience and flavor.
• The new bouillon products eliminate the need to boil water, saving time for home cooks.
• HERB-OX® bouillon products are made of real meat and dried herbs, providing flavor depth.
• The long shelf life, easy storage, and no waste make bouillon a practical choice.

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AUSTIN, Minn., Oct. 17, 2023 /PRNewswire/ -- The maker of the iconic HERB-OX^® bouillon brand is proud to announce the long-awaited launch of its newest product innovation: the HERB-OX^® Cold Water Dissolve Chicken Bouillon and HERB-OX^® Cold Water Dissolve Beef Bouillon. These groundbreaking products are the only cold-water dissolvable options on the market and revolutionize the way we cook soups, stews, gravies, and more, offering unparalleled convenience and flavor.

For decades, bouillon has been an essential ingredient in kitchens worldwide, adding flavor depth and richness to a wide variety of dishes. Just like homemade stocks and broths, HERB-OX^® bouillon products are made of real meat and real dried herbs. However, unlike stock and broths, bouillon offers the advantages of a long shelf life, easy storage, no waste and the ability to manage concentration of flavor.

The makers of the HERB-OX^® brand have gone a step further to make their newest products even more convenient. Forget the need to boil water; the new Cold Water Dissolve Chicken Bouillon and Beef Bouillon can be used in place of traditional bouillon options. Click HERE to learn more about this revolutionary product.

"We have always been dedicated to delighting our customers with superior taste and convenience," said Meghan Baumann, HERB-OX^® brand manager. "With our Cold Water Dissolve Chicken Bouillon and Beef Bouillon, we are proud to offer a one-of-a-kind product that addresses the most sought-after feature from consumers. Our revolutionary bouillon eliminates the need to boil water, saving valuable time while ensuring that home cooks have maximum control over flavor."

HERB-OX^® Cold Water Dissolve Chicken Bouillon and HERB-OX^® Cold Water Dissolve Beef Bouillon are now available at retailers nationwide for an MSPR of $3.75 per 3.5-ounce jar. Visit hormel.com/brands/hormel-herb-ox for recipe inspiration to elevate your culinary creations with the help of HERB-OX^® Bouillon.

About Hormel Foods — Inspired People. Inspired Food.^™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, Skippy^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:
Media Relations
Hormel Foods
media@hormel.com

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SOURCE Hormel Foods Corporation

FAQ

What are the new products launched by HERB-OX®?

HERB-OX® has launched Cold Water Dissolve Chicken Bouillon and Beef Bouillon.

What is unique about the new bouillon options?

The new bouillon options are cold-water dissolvable, eliminating the need to boil water.

What are the advantages of using bouillon?

Bouillon offers a long shelf life, easy storage, no waste, and the ability to manage flavor concentration.

Where can I find the new HERB-OX® bouillon products?

The new bouillon products are available at retailers nationwide.

What is the price of the HERB-OX® bouillon jars?

The MSPR of the HERB-OX® bouillon jars is $3.75 per 3.5 ounces.