MegaMex Foods Launches 3 New WHOLLY® GUACAMOLE Flavors for Foodservice Operators

Rhea-AI Summary

MegaMex Foods has expanded its WHOLLY® Guacamole portfolio for foodservice operators with three new flavors: Jalapeño Garlic, Serrano Lime, and Cilantro Lime. These join the existing Classic and Southwest varieties, bringing the total to five pre-made guacamole options. The expansion responds to a Technomic study showing that 50% of operators value simplicity in using pre-made guacamole.

All WHOLLY® Guacamole products are made with 100% real Hass avocados, contain no artificial colors or flavors, and are fresh and ready to serve. The new flavors come in a 12/1 lb. case pack. This product line extension aims to provide foodservice operators with more versatile options for appetizers, toppers, and ingredients in various dishes.

Positive

• Expansion of product line with three new guacamole flavors
• Addressing market demand for simplicity in foodservice operations
• Products made with 100% real Hass avocados and no artificial ingredients
• Ready-to-serve format reducing preparation time for operators

Negative

• None.

News Market Reaction

+0.89%

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+0.89% News Effect

On the day this news was published, HRL gained 0.89%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

So much flavor, so little prep time

ORANGE, Calif., Sept. 12, 2024 /PRNewswire/ -- Over the years, guacamole has become a staple for restaurants — as an appetizer, topper and versatile ingredient used on sandwiches, burgers and Mexican dishes. A recent Technomic study found that 50% of operators cited simplicity as the primary benefit to their kitchen/menu with regards to using packaged or pre-made guacamole¹. In response, MegaMex Foods is expanding its WHOLLY^® Guacamole portfolio with the introduction of three new foodservice products.

The extension of the portfolio includes three new pre-made guacamole flavor varieties, bringing the brand's total to five flavors now available for purchase for foodservice operators.

• *NEW* WHOLLY^® Guacamole Jalapeño Garlic Guacamole (Item #137542)
  Our chunky, TexMex-Style guacamole is full of flavor with hand-scooped Hass avocados, tomatoes, red onion, cilantro, jalapeño peppers and garlic.
• *NEW* WHOLLY^® Guacamole Serrano Lime Guacamole (Item #137544)
  Our chunky guacamole leans into its authentic Mexican roots, with hand-scooped Hass avocado, tomatoes, onion, cilantro, lime juice, serrano peppers and no garlic.
• *NEW* WHOLLY^® Guacamole Cilantro Lime Guacamole (Item #137543)
  Our chunky, Baja-Style guacamole has a zesty lime flavor paired with hand-scooped Hass avocados, red onions, cilantro and jalapeño peppers with no tomatoes or garlic.
• WHOLLY^® Guacamole Classic Guacamole (Item #137540)
  Our Classic Guacamole is what made us famous and what you know your customers love. This smooth guacamole is made with hand-scooped Hass avocados, jalapeño peppers, onion and garlic.
• WHOLLY^® Guacamole Southwest Guacamole (Item #137541)
  This guacamole brings the taste of the Southwest. It's smooth with hand-scooped Hass avocado paired with tomatillos, onions, jalapeño and red bell peppers, cilantro and garlic.

All WHOLLY^® Guacamole foodservice products are made with 100% real Hass avocados and no artificial colors or flavors, fresh* and ready to serve. The new guacamole flavors come in a tray and are packed in a 12/1 lb. case pack.

To request a sample or learn more about the new guacamole flavors, visit www.megamexfoodservice.com/brand/wholly-guacamole.

*Fresh, never frozen
¹ National Omnibus Survey, Technomic 2024

About the Wholly^® Brand
The Wholly^® brand, home of Wholly^® AVOCADO and Wholly^® GUACAMOLE, America's No. 1 refrigerated guacamole (based on latest 52-week IRI data), is a global leader in ready-to-eat avocado innovation, food safety and quality. All Wholly^® products are made with hand scooped Hass avocados and are gluten free with no preservatives added. High Pressure Technology (HPT) is used to help extend the shelf life of the products and maintain the avocado's delicious flavors and nutrients, while eliminating potentially harmful bacteria. The Wholly^® brand is part of MegaMex Foods, a joint venture founded by Herdez del Fuerte and Hormel Foods Corporation and one of the fastest growing Mexican food companies in the U.S. focused on reimagining Mexican flavor. For more information and recipe ideas, visit eatwholly.com.

About MegaMex Foods, LLC
MegaMex Foods, one of the fastest growing Mexican food companies in the U.S., is focused on reimagining Mexican flavor in restaurants and home kitchens across the country. MegaMex Foods is proudly committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted products, including Wholly^®, La Victoria^®, Herdez^®, Embasa^®, Doña Maria^®, Búfalo^® and Don Miguel^® brands. A joint venture founded by Herdez del Fuerte and Hormel Foods Corporation (NYSE: HRL), MegaMex Foods is headquartered in Orange, Calif., with facilities in Texas and Mexico. MegaMex Foods has two operating plants, numerous manufacturing partners and over 4,000 employees. For more information, visit megamexfoods.com and mmxfoodservice.com.

About Hormel Foods — Inspired People. Inspired Food.^™ 
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, JUSTIN'S^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	MegaMex Foods
	megamexmedia@mmxfoods.com

 

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SOURCE Hormel Foods Corporation

FAQ

What new flavors did MegaMex Foods add to its WHOLLY® Guacamole foodservice line?

MegaMex Foods added three new flavors to its WHOLLY® Guacamole foodservice line: Jalapeño Garlic Guacamole, Serrano Lime Guacamole, and Cilantro Lime Guacamole.

How many WHOLLY® Guacamole flavors are now available for foodservice operators?

There are now five WHOLLY® Guacamole flavors available for foodservice operators, including the three new flavors and the existing Classic and Southwest varieties.

What percentage of operators cited simplicity as a primary benefit of using pre-made guacamole?

According to a recent Technomic study, 50% of operators cited simplicity as the primary benefit of using packaged or pre-made guacamole in their kitchens or menus.

What is the case pack size for the new WHOLLY® Guacamole flavors?

The new WHOLLY® Guacamole flavors come in a 12/1 lb. case pack.